August 2018 Newsletter
Pre Opening News/Tips
As we prepare to open multiple facilities starting next month, finding land, design, and approvals for these franchisees is a thing of the past and now pre-opening operations and pre-opening marketing are the subjects of the day. This is a BIG Crunch time so being super organized is critical. Here are 7 tips you need to complete prior to crunch time.
1 Have a checklist for pre-opening operations – 100 + items
2 Have a checklist of for pre-opening marketing – 110+ items
3 Make a list of all the vendors you need to get on board before you open (Bookkeeper, SiteLink for the management program, G5 for the website, Open Tech Alliance for kiosk & gate systems, Attorney for lease and forms, graphic designer, utility companies, insurance agent, etc)
4 Make a list of all social marketing platforms you will use.
5 Make a list of every unit by unit with the number, size, type, and price.
6 Make a list of what makes your facility different than your competition, Your unique selling features.
7 Prepare your help wanted ads and employee manual.
If you are a Storage Authority Franchise Owner many of these items are prepared and reviewed with you long before crunch time so you can get a head start to rent double, even triple or more units in your first 4 months then projected in your Feasibility Study.
If you simply double your monthly rentals from 15 units a month to 30 units a month for the first 4 months it is an extra $108,000 income for you in your first year! Want to see the math email marc@SorageAuthority.com
Last month we told you the Storage Authority Walters Rd in Houston Texas roofs were on. And last week Ed called excited to tell us he has taken his first reservations – over a month and a half before he opens! Storage Authority Walters Rd Houston TX is slated to open Sept 15, 2018
The #1 Pre Opening Tip
When your first customer walks in they are going to ask the same questions that your next 1000 clients are going to ask. They will start with what is the price of a unit simply because they do not know what else to ask and often follow up do you have any specials? If you want to charge premium rates you better have written scripts memorized that provide the answers to these and the 7 other concerns they will ask you or you will lose many rentals. I can visit 20 facilities and maybe one will have some of the answers to:1 I need to think about it
2 I need to check for with my wife or boss
3 I just need information
4 Price seems high or can you do any better on the price.
5 I don’t need it until next week
6) I don’t need it until I sell my house sells
7) The client who does not provide his concern or objection
Check out this recent article at Inside Self Storage: By Marc Goodin
For a great resource to retrieve initial metrics for your demand study go to RADIUS here radius.unionrealtime
and get your free credits now.
Here is our add that is going to be the September issue of Minico Magazine, next to Marc Goodin’s Article on why Franchising for Self Storage you need to read.
As part of our Dynamic Ease Self Storage Development Series
, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com
Don’t forget to check out “Why Storage Authority
” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com
or Direct 941-928-1354)