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The Steps to Storage Authority Mulberry FL Grand Opening.



The Steps to Storage Authority Mulberry FL Grand Opening.

 

Storage Authority Mulberry FL is open for Business! www.MulberySA.com

First, it was just a thought and then a dream.

1 Planning

And then a sketch

2 Rendering

And then a Rendering.

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Then a Feasibility Report.

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Then a Set of Plans.

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Then Construction.

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And a Lot of pre Opening Marketing!

Grand Opening

And more marketing!

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Of course, if it was just that simple there would be a lot more Self Storage Millionaires. A lot of planning and work goes into turning a dream into a reality. 

Grand Opeing

And the Grand Opening was a huge success!  And in their first month open they already have over 50 units rented.  Great job Scott & Daine!

April 2019 -$2,500 Storage Authority Referral Fee +10 Opening Tips

 

 

 

Storage Authority® News

 We are excited to invite Everyone to the Storage Authority Mulberry Grand Opening celebration on April 25th.  In case you can’t make it here are a couple of photos.


Website Storage Authority Mulberry FL

On May 11 Storage Authority Walters Rd, Houston TX is having its Grand Opening Celebration and you’re invited!  You can even win a 50″ flat screen TV!  Just in case you can’t make it here are a couple of photos.




Website Storage Authority Walters Rd. Houston TX

The Inside Self Storage World Expo earlier this month was a wealth of information.  Here is our President moderating the session on Using Data to make Self Storage Investment Decisions.

Need help with your research for a facility check out Radius!

The Dream team at the ISS expo: Garrett, GP & Marc

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As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing,obtaining approvals, financing and building a premier self-storage facility.

Learn more at: www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd (Garrett@StorageAuthority.comor Direct 941-928-1354)

Ten things to make sure your Grand Opening is super successful. 

1) Schedule it out 45 days after you open to get prepared.

2) Have town staff  there for a ribbon cutting

3) Have the local fire dept there with a truck.  Don’t forget to give them a donation

4) Have a person in costume with a sign waving drive-by traffic in.

5) Have lots of great food.

6) Have several giveaways & games for prizes for kids

7) Have a one-day rental special.

8) Have extra staff to give tours, help with parking, food etc.

9) Figure out parking in advance – have signage and a parking person.

10 Invite everyone, send out a newsletter, market your Grand Opening and market some more.  Call and visit the local community and email and hand out Grand Opening flyers.

Storage Authority Vendor Updates

For vendor contacts or recommendations feel free to email marc@storageauthority.com for the best of the best!

G5 continues to update our websites every month! New pictures & Videos and new technology.  Just added Open Tech Storage Genie video to the websites.  What makes your website better every month. Now a social reputation platform tied into your website is a must!

Jenny and the team at signquick have updated our Office & Gate sign manual to make life easy!  I love the magnetic unit size signs for the show units

Our packing & moving supplier Supply Side now provides metal slat walls for product displays – so much better than the wood/particle board that chips and does not have the quality look we demand!  I love the Storage Authority Lock packaging they provide for us!

The new Open Tech Alliance kiosks are just incredible.  And with the new price point, everyone can afford one.  The reality is there is no choice – you need one!

Vendors don’t forget we pay you a $2,500 referral fee for each lead you provide that becomes a Franchise.  Call Garrett for detail: 941-928-1354 

Things we love to do besides self-storage.

Marc our president is more of an engineer than an artist but every once in a while he dabbles in multimedia art.  Here is some of his work.

What would you do with more time & money?

Getting started is the hard part? Or is it? How about just saying yes!

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          ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

 

It’s not about money or connections — it’s the willingness to outwork and outlearn everyone… And if it fails, you learn from what happened and do a better job next time.” – Mark Cuban

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Alexa how much does my competition charge for a 10 x 10?

Recent Storage Authority News Letters

March 2019-Houston We Have Lift Off!

February 2019 Newsletter- 9 Tips for Self Storage Oversized Profits using Merchandise Sales

January 2019 Goal ~ Build Self Storage Facility ~ Imagine That!

Storage Authority Video of the Month


Storage Authority Gate Entry Hands-Free Access

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

 

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Please share!      We Love Referrals.

Storage Authority

677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com

1-941-928-1354

Smart Connected Facilities = High Touch, High Technology

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Here are three examples of what it means to have a smart connected facility which enhances the customer experience and reduces the facilites over all cost.

 

1.) Storage Authority Gate Entry Hands-Free Access

Storage Authority Franchise site with Smart Connected gate access capability. Opening the gate via hands-free geo-fence proximity partnered with and powered by Open Tech Alliance Insomniac Centralized Intelligent access(CIA). Re-inventing Access Control with the Industry’s First Smart Connected Self Storage Solution: INSOMNIAC Centralized Intelligent Access (CIA)

 

2.) Storage Authority Demonstrates Alexa Gate Control

With Storage Authority you have a smart connected facility which enhances the sites and customer’s overall experience.

The OpenTech AllianceTM IoE intelligent platform of smart connected self-storage solutions and Amazon Alexa allows Self-storage operators to execute commands and receive information about their facility simply by giving voice instructions.

Tying our software in with Alexa a few verbal examples you can use are…

  • “Alexa, ask Storage Genie to open ‘Front Gate’.”
  • “Alexa, ask Storage Genie how many visitors are here?”
  • “Alexa, ask Storage Genie who just entered?”

3.) Storage Authority Smart Connected Kiosk

Storage Authority Smart Connected Kiosk. Enhancing the customer’s experience, reducing the facility’s cost!  In the same way, ATMs made banking more convenient, the INSOMNIAC kiosks make self-storage renting more convenient. (And more profitable for those who offer that convenience).

 

Garrett Byrd is VP of Development at Storage Authority LLC. www.StorageAuthorityFranchise.com  .   He can be reached at Garrett@StorageAuthority.com or directly at 941-928-1354 to answerer your self-storage franchise, development, marketing, sales, and operational questions.  Storage Authority helps busy professionals make an additional six-figure income while keeping their current career.

Four things you need to become wealthy in America. Simple but not easy, until its done! By Marc Goodin

 

Wealthy in America: You can continue “your lifestyle” without working another day.  For most of the population that would convert into something like a good six-figure income and a multiple millions dollar net worth.  Does $250,000 a year plus income and $4 million net worth work for you? If so, please read on!

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It takes 4 things to become wealthy.  The hardest item is becoming an expert in the subject of your choice.  This is the hardest because it often takes 10 to 15 years.  And of course, most people never become an expert in their lifetime because who has the kind of time? Have you notice most people become overnight millionaires in their 50’s & 60’s.  Many professionals are very good at what they do and have 20 plus years’ experience but that does not necessarily make them an expert.  An expert is someone who you know can get the job done when the guy with 25 years of good experience is a risky choice.  You could become an expert in 5 years if you learned from other people experience and your sole focus was to become an expert.

The second thing you should plan on is owning your own business. If you are an expert working for someone else, they will be making the lion’s share of the profits.

The third item is you need to learn how to multiply your expertise.  If you are a great engineer or attorney charging $500 an hour, you will still be getting paid by the hour so when you stop working you stop getting paid.

The fourth and last item you and your team needs is solid business experience.  This includes development, operations, sales, and marketing.  If you’re the best people need to know it and understand how they are getting the best value from you.   There are so many people that think the best way to compete in the market place is to be the lowest price.  Competing on price is the absolute worst selling feature there is!  There is always someone who will have a lower price. Competing by having the best features is also a short-sighted option.  Great product or services are important, but others will soon copy your features. So once again it comes down to you being an expert at your chosen subject and having the business expertise to monetize your knowledge.  No one can duplicate you but you.

Notice I did not talk about hard work, perseverance, ambition or action.  You will have all these traits and more to become an expert and to own your own business.  Millionaires have been created over and over in just about any business-like engineering, hair stylist, mechanic, retail sales, self-storage, car sales……………to you name it, with these four items.

Let me tell you a few stories in my areas of expertise of Engineering & Self Storage to help you understand how the four items can evolve over time.

When I was 24 years old, Richard, the owner of a local civil engineering firm “Meehan & Associates” agreed to meet with me for a job interview. I had 4 years of good experience and was a project designer at a 50-person firm.  I was looking to be a part of a smaller firm where I could also learn the business side of engineering.   He suggested I come back in 10 years when I have more experience. I think I scared him right off the bat when I told him I wanted to be his partner in the next couple of years. Experts must think big before they are experts.

I did get a job at a small engineering firm (10 people) and got the experience and actually became an expert developers engineer.  About 11 years after my first interview with Richard Meehan he gave me a call and asked if I was still interested in being a partner. He accepted a minimal purchase price for 50 percent of the company because he understood we would be the one who got the call when only the best experts would do and be extremely well paid.    I am sure you called Rich he would tell you it was one of the best decisions he ever made.

It was rough going with the staff for a while.  They could not believe that Richard and I would be billed at $200 an hour when a professional engineer was being billed at $95/hr. at that time.  And then they went crazy when we increased the staff Professional Engineer’s billable rate to $125.  They thought we would never get another job.  But just the opposite happened.  We got so many jobs we traded our c and d customers for happier A & B customers. We went from $800K yearly income to $2.5Million income in one year by being experts in all aspects of development.  And the whole staff and our customers were happier in the end because we always gave our customers much more than they expected and they knew they had the best chances of success on their projects with us.

So, in some respects, I duplicated myself by having engineers on my staff do a lot of the basics

Of course, we were smart enough not to take jobs on an hourly basis.  We would figure the job based upon our expected hours and my hourly rates. And then we added 20%, as we knew from experience every project has unknown special needs that can’t be determined day one.  When these special needs (or extras) came up our clients were amazed we did not charge extra.

To be an expert you cannot think like everyone else.  You get to do things the right way and charge for it.  Here are three examples of “expertise” from my civil engineering days.

We had a housing developer who came to us with 100 acres with a beat up 1800’s historic house on the property.  By the time he came to us the town and neighbors were already up in arms, believing he would develop one of his massive new subdivision on the historical property.  He wanted to live there.  But to meet his requirements he needed to move his horse farm there.  That required a creating a large pond, horse fields, and riding trails.  While this would normally not be a be big deal it turned out much of the site was regulated wetlands.  And the last thing the concerned citizens were going to allow is filling of the wetlands so that someday the property could become house lots.

After sitting with the developer for an hour to listen to his goals, I said we have a good shot of approval, but it will take more than just good engineering to get this approved. I gave him a fee of $10,000 to design the pond, horse trails and fields and an additional fee of $20,000 to convince the neighbors and commission of your goals and integrity.  He needed to have both services for any chance of approvals. In the end, he was shocked but knew we were right as he had already gotten nothing but bad news from others.

The application and presentations included lengthy full color “mini-books” on the history of the property, the proposed historical renovation to the home and barn, the owner’s love of horses and their prize-winning stable of horses.  In the end, it was a win-win for everyone.  But if not for being an expert on both design and marketing and integrity, the proposed pond in the wetlands would have been denied and the historical site would have been one more subdivision.  Today when you drive by the site you are in awe of one of the most beautiful majestic views that were created with the attention to details, we promised the town.

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Regularly I had developers come to my office with projects that appeared impossible because they did not meet the local zoning regulations.  Sometimes the Town staff even directed them to me because they knew I looked deeper than the written word.  For about 8 out of 10, I would let the developers know the chances were basically zero because they did not meet the regulations or the internet of the regulations and there was no reason for the town to change or bend the regulations for them.  For around 20 percent I would tell them there may be a 50 percent chance of getting approvals, even know they did not meet the written words of the regulations. Since we could show how they met the spirit of the regulations and since we could offer a better fit for the site than other uses that met the regulations there may be an opportunity to work with the Town.  When I told them, it would take about 10 hours of my time and cost them $10,000 some would question the seeming $1,000 an hour rate.  But they were paying for my expertise, insights, integrity, and knowledge that took 2O years to obtain.  I simply reminded then that for the risk of our small fee, they could turn a $500,000 property into a Million Dollar property.  And 10K is a bargain for that opportunity.  Of course, I was prepared to provide examples and references, so they further understand the value they were getting.

On the self-storage front, I had a family friend meet with the town staff and inquire about putting self-storage on his 20-acre property.  They told him flat out that the property was in a residential neighborhood and self storage is not permitted in residential zones.  Disappointed he called me.  I knew the local property and regulations and suggested we meet.  Over coffee, I explained he had one long shot to get approval. The regulations had a single sentence that said in any district a non-conforming use may be replaced with a less non-conforming use.  The plans would still require review by the staff and approval by the Planning and Zoning Commission of which both were anti-development.

The site was a gravel pit many years ago that was left in the raw.  I explained If we simple left it up to the staff or Town Commissions the self storage proposal would not meet the lessor non-conforming use regulation. But if he could get each and every one of the 18 neighbors to agree to write a letter in favor of the project or sign a petition in favor of the self storage and then have them come in speak in favor of the project at the public hearing, he would have the self-storage gods on his side.  I explained what to say to the neighbors; no more dirt bikes and kids hanging out at night, no 20-acre subdivision that would create more traffic and use up tax dollars, etc.  I suspected that would be the end of it.

But to my surprise, Jamie came back to see me in two weeks with a petition in favor of the project signed by all the neighbors. (He did know many of them as he had been delivering their oil for many years) At this point, Jamie still had concerns about risking the design costs and getting approval, as the staff and commission chair had told him they were not going to approve self-storage anywhere in Town but in the Industrial Zone.  He asked If I had enough faith in the property to be his partner and I agreed as long as he would get several neighbors to come to the meeting.  We had to insist the project be put on the agenda for the whole commission to decide if our premise of a lessor non-conforming use was valid.  The gravel pit had been abandoned for years so it was easy to get denied if the board that was the right thing to do.

Obviously, the plans were designed to a T and the presentation hit all the hot issues, lots of tax dollars, quiet, no school kids, no traffic, great design feature etc. But what clinched it was the residences response when at the end of our presentation when the commission Chairperson asked, “Is there anyone in the audience who wants to talk in favor or against this project” One lady quickly stood up and spoke for 15 minutes in favor of the project. She said it’s about time someone fixed the problems of this site as the Town has done nothing to police this dangerous kid’s hangout and ongoing noise and headache for the neighbors.  My favorite line was when she said my daughter got pregnant back there.  And right after her speech, 18 more people got up and said “I am in favor of the project and ditto to everything the first speaker said.  We got the project approved and Jamie and I are still partners today.

It took an exceptional design and other expertise to get approvals and build this property but it was well worth it as it made each of Millionaires. And to this day we are still the only self-storage in town.

Enough stories.  I know many of you reading this, are thinking you simply do not have the years to become an expert.  And secondly, you’re not even sure what subject you would like to become an expert where you could duplicate yourself.  While there are many possibilities there is one exceptional business opportunity, I can help you with.  Self Storage!

I am a self-storage expert and developed Storage Authority Franchising to help others become multi-millionaires in the self-storage business.  You can google me, read my best-selling self-storage books, visit my LinkedIn page, read my Inside Self-storage magazine articles, talk to past clients or Storage Authority Franchisees, visit our website www.StorageAuthorityFranchise.com or visit with me for a cup of coffee and you will have no doubt that with Storage Authority on your team you can become a self-storage expert in record time with our systems in place day one for you.

You will learn we can transfer you many years of knowledge, proven systems, platforms expertise, saving you years of time and tons of money it would cost for you to become an expert. The Storage Authority goal for each franchise is simple.  For each one to make a good six-figure income from their self-storage ownership.  And develop a multimillion-dollar nest egg.  And to do it in 5 years after you say go!

I am not saying developing this income will be easy or even close to being guaranteed.  In fact, this kind of financial security does not come easy or everyone would have it, instead of just the 1 percenters out there. But where else can $500K+- cash equity and a bank loan for the project balance provide such wealth.

I understand there is a bit of self-boasting in this article but that is what it takes to get the word out sometimes, and exactly what your manager will be doing day in and day out for your beautiful premium Storage Authority Facility.

To Success!

Marc

 

 

Marc Goodin is President of Storage Authority LLC. www.StorageAuthorityFranchise.com  He owns 3 self storages he designed, built and manages. He has been helping others in the self-storage industry for over 25 years.   He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answerer your self-storage franchise, development, marketing, sales, and operational questions.

 

January 2019 Goal ~ Build Self Storage Facility ~ Imagine That!

 

January 2019 Newsletter
Happy New Year!

Storage Authority® News

The Storage Authority word for 2019 is Imagine.

Imagine how an extra $250,000 or more a year would change your lifestyle.
Imagine if you decided to retire early.
Imagine if every day is Saturday.
Imagine………………….

Storage Authority Mulberry Florida Update

The final touches are in progress for an opening in Late Feb. 2019.

Scott understands the value of community and marketing.  Nothing says home town and rent here like a 50-foot flag pole.
You won’t miss this sign.  A high pole sign and a reader board!
A couple of building signs, landscaping, and a kiosk are ready for installation next week to complete this office entrance!
Imagine from a sketch to a beautiful self storage development! Check it out Storage Authority Mulberry FL
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As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
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If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)

Vendor Highlight

The Rental Lease

The Rental Lease and various addendums are one of the most critical items to protect you and your multimillion dollar investment.  Too often people use outdated leases, leases not suitable for their state or simply put, leases that are lacking several important items.  For your protection, we highly recommend your lease be prepared by a self-storage lease expert. Our Self Storage legal expert and Self Storage lease expert is:

Greenberger & Brewer, LLP

Jeffrey Greenberger Esq

www.GRBRlaw.com       Jeff@GGRBRlaw.com

Phone: 513-698-9350

Nine things that help make a great first impression and let renters you ready to take good care of them. 
1. A large flag – the larger the better!
2. How about a sleek exit office sign.


3. Large office windows to let the sunlight.
4. Perennial garden to add bright colors.

5. A coffee station with sink & fridge
6. A large display of retail products
7. A commercial Vacuum for your renters
8. Granite top for the stand-up customer counter.

9. Bold large quality branded property sign & building signs. Let them know you are proud of who you are and you are different.

There are a lot of different ways to project how you are different.  Two of my favorites are I enjoy planting sunflowers each spring and lights running down the top of the fence along the front of your property.

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Storage Authority® experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year over year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

 
ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

You don’t have to be great to start, but you have to start to be great.
Zig Ziglar

                   Order your Self Storage Books Here!               

                      Recent Storage Authority Blogs You Will Enjoy!

 

 Complete Storage Authority News Room
 Alexa how much does my competition charge for a 10 x 10?
Self Storage Automation is here to stay

               Recent Storage Authority News Letters

December 2018 –9 Steps To Decide if Self Storage Is For You!
November 2018-Self Storage High Touch + High Tech = $$$$$
October Newsletter 2018–Fake Doors Not Fake News

 Storage Authority Video of the Month

Franchise Business Radio – Interview with Marc Goodin, President of Storage Authority Franchising

What Makes You Happy and Excited to be Alive?

I love fishing! Marc Goodin CEO Storage Authority

Fishing is a time to relax and forget about the world’s trouble for a couple of hours.

         I have loved fishing ever since I was a kid.  Even when I don’t catch the big one I enjoy being outside!

When you retire or semi-retire what will you do?  When money and time are not an issue what will you do?

Maybe self-storage is the right vehicle to make your dreams come true. It was for me!

Fishing, just like Self Storage having the right tools and knowing where to go helps a ton to make sure the journey is fun.

I am especially lucky because my wife GP enjoys fishing now & then!

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

Chapter 10 Site Plan Regulatory Approval

Seven items you DO NOT want to forget to bring to your Wetlands Commission meetings for a faster approval.

1. A colored rendering is a Must. While many items like the building design or looks are not supposed to be a part of the wetlands commission purview, but a pretty picture goes a long way.

2. Pictorial information about your facility. Pictures of cameras, TV monitors, fencing, access gate, lighting, signage, office, mounted on a single board tells a great story about your security.

3. Know your facilities policy on prohibition of storage of hazardous materials. Provide a copy of your lease provision prohibiting hazardous materials. Provide a copy of the sign to be posted in your office prohibiting hazardous materials. Give an explanation that includes how you know your customers, i.e. a copy of every renter’s driver license, home & work phone numbers, email address, a second contact person etc. An explanation in detail how the staff is required to walk and inspect the site several times a day can help give the commission confidence there will not be a problem at the facility.

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4. If you are going to rent units for car storage (which is worth fighting for!) be prepared to explain the steps you will take to insure gasoline will not leak and cause a problem. If you can’t figure this one out email me and I will point you in the right direction. (Hint: look up the requirements for cars in public buildings like a car show in your civic center and include the 2 or 3 safety items in your lease.) Also, you should only rent for cars that are registered and insured, i.e. no problem cars.

5. While you (and your engineer) always had to be prepared to explain the storm drainage design and storm drainage detention design, now it is common to provide detailed (and expensive) storm water quality best management practices. Make sure you personally understand these site features and the required maintenance, so the commission has confidence that they not only will be built but you, as the owner, personally understand the importance of maintaining them.

6. Make sure that you and your engineer have walked the wetlands, even though your soil scientist is coming to the meeting. Your knowledge of the property could help turn the deciding vote your way.

7. Early on in the design process you should have confirmed there are no endangered species on the site. Often the Department of Environmental Protection can provide areas of know or reported endangered species. Be prepared to confirm there are no endangered or threatened species or be prepared to discuss the impact to endangered or threatened species if they exist.

Ten items you don’t want to forget to bring to your Planning and Zoning Commission meeting, which can make a difference.

1. All the items you brought to the wetlands meeting.

2. Bring all the professionals (you can afford), design engineer, landscape designer, traffic engineer, architect and attorney if customary in your town. But a single presenter can do the majority, if not the entire presentation.

3. Office hours and gate hours.

4. Samples of the building materials, including colors.

5. Light photo metrics to show the light does not impact neighbors. A manufacturer’s detail sheet for full cutoff lights is helpful. LED lights cost more to install but will pay for themselves in a short time and save you money for many years. Let them know you are a green builder and will be using energy efficient LED lighting.

6. A copy of a standard lease. You can get one from your state’s self-storage association.

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7. Knowledge of your marketing study to confirm the need for self-storage in the area. Again, this should not be part of the commission decision process, but I have had the questioned asked several times. Let them know it’s a benefit to the area as most of your customers will be the people located within 5 miles or less from your property.

8. The owner should attend all meetings and be prepared to let the commission know they are an expert on self-storage and are excited about being a part of the community. Be prepared to make concessions the night of the meeting if necessary to get an approval.

9. Be prepared to rebuff the many myths about self-storage such as; noise; drugs; low value; no taxes; people living in units; used mostly by people from out of town; ugly; self-storage does not mix with residential uses; high traffic, etc.

10. Be prepared to present a traffic study. Traffic is often a concern if there is any opposition. If the Town did not require one as part of your application, I would at least have a simple on page summary for the estimated daily and peak hour traffic generation. This can be very beneficial to show that self-storage is one of the lowest traffic generators and has less traffic than typical retail, office, businesses and even a residential subdivision.

Self-storage is a local business. The majority of your renters will be people from town. Early in the design phase you will have to determine the percentage of climate control units for your site. Often the outside of the Climate Control building will have non-climate control units with doors directly to the driveway.

August Newsletter 2018 — Now Taking Reservations!

 

 

 StorageAuthority_Horz_logo

August 2018 Newsletter

Storage Authority
Pre Opening News/Tips

As we prepare to open multiple facilities starting next month, finding land, design, and approvals for these franchisees is a thing of the past and now pre-opening operations and pre-opening marketing are the subjects of the day.  This is a BIG Crunch time so being super organized is critical.  Here are 7 tips you need to complete prior to crunch time.

1 Have a checklist for pre-opening operations – 100 + items
2 Have a checklist of for pre-opening marketing – 110+ items
3 Make a list of all the vendors you need to get on board before you open (Bookkeeper, SiteLink for the management program, G5 for the website, Open Tech Alliance for kiosk & gate systems, Attorney for lease and forms, graphic designer, utility companies, insurance agent, etc)
4  Make a list of all social marketing platforms you will use.
5  Make a list of every unit by unit with the number, size, type, and price.
6  Make a list of what makes your facility different than your competition, Your unique selling features.
7 Prepare your help wanted ads and employee manual.

If you are a Storage Authority Franchise Owner many of these items are prepared and reviewed with you long before crunch time so you can get a head start to rent double, even triple or more units in your first 4 months then projected in your Feasibility Study.

WHY CARE?

If you simply double your monthly rentals from 15 units a month to  30 units a month for the first 4 months it is an extra $108,000 income for you in your first year!  Want to see the math email marc@SorageAuthority.com

Last month we told you the  Storage Authority Walters Rd in Houston Texas roofs were on. And last week Ed called excited to tell us he has taken his first reservations – over a month and a half before he opens! Storage Authority Walters Rd Houston TX is slated to open Sept 15, 2018

The #1 Pre Opening Tip
When your first customer walks in they are going to ask the same questions that your next 1000 clients are going to ask.  They will start with what is the price of a unit simply because they do not know what else to ask and often follow up do you have any specials?  If you want to charge premium rates you better have written scripts memorized that provide the answers to these and the 7 other concerns they will ask you or you will lose many rentals.  I can visit 20 facilities and maybe one will have some of the answers to:1  I need to think about it
2 I need to check for with my wife or boss
3 I just need information
4 Price seems high or can you do any better on the price.
5 I don’t need it until next week
6) I don’t need it until I sell my house sells
7) The client who does not provide his concern or objection
________________________________________________________
Check out this recent article at Inside Self Storage: By Marc Goodin

How to Perform a Mini Demand Study on a Potential Self-Storage Site

For a great resource to retrieve initial metrics for your demand study go to  RADIUS here  radius.unionrealtime and get your free credits now.

 

Here is our add that is going to be the September issue of Minico Magazine, next to Marc Goodin’s Article on why Franchising for Self Storage you need to read.

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight

Instead of highlighting one Storage Authority Vendor we want to highlight how extremely important it is that your vendors work together and the better they know you, your systems, platforms and each other, the more efficient and profitable you will be since you will have double the time to market your business.  For Storage Authority Franchise owners the savings in time because of this vendor synergy is well over 200 hours in your first 6 months of operations.  And even a second 200 hours because Storage Authority has done the research on the vendors.

For example, Sitelink can set up our franchisees by cloning the Storage Authority forms, fees, various automatic late letters, emails and fees, user settings, tenant insurance, discounts and more saving hours and hours.   Then the next part of the startup puzzle is making sure your other vendors are all tied together day one. Before you open you need to make sure your open Tech gate & kiosk, storsmart insurance, G5 website, Late 2 Lien, SiteLink Merchant, StorageTreasure online Auction and others are all tied together.

One simple example that saves us time and money and even makes us money is the vendors we use for the auction process. Late2Lien accesses our 30 day past due customer direct from SiteLink and adds them to our Late2Lien dashboard, for our managers to approve them for auction and then  late2Lien sends the required lien/auction notice. And then Storage Treasures (who by the way is part of the OpenTech Alliance vast host of products and services we use) host our online auction.  As a team things get done and our managers have the training and backup they need to be successful.

It may sound simple but it is not easy. Owners depend on the store’s manager to market, maintain and expand their business. Unfortunately, owners are discovering that the managers are ill-equipped with little to no operational, marketing, sales or customer service experience. And they also cannot keep up with the ever-changing technology  Most facility managers spend 100% of their time doing the day to day and never get to the sales and marketing that can double your profits.

Industry News & Tips You Can Use Today

5 Pre Opening Tips You Can Use Now!

1. Start your list of emails today for your very own facility newsletter.  It is not hard to get 500 or a 1000 local emails when you do it over several months

2. Open your own Mail chimp newsletter account: Every month during construction send out a newsletter keeping your prospects updated on progress and your grand opening.

3. Ask the city about a temporary CO: Construction always takes longer than planned.  If your office is going to be ready before the total facility is completed ask early about a temporary CO.  Even opening a week or a month early is a big deal.

4. Practice Autopay script –  By having this late fee schedule on your desk and starting the lease presentation with a simple “I just need your debit card and I.D to get started”, you can make an easy extra $30,000 a year profits and more time.

5. Visit every funeral home & real estate office within a 5-mile radius twice before you open 

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“The way to get started is to quit talking and start doing.”  –Walt Disney, Co-Founder, Disney

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Sample Self Storage Development Budget & Proforma

Self Storage the Art of the Auto-pay

Recent Storage Authority News Letters

July 2018–Roof Tops are on Getting Ready to Rent

June 2018 Newsletter Self Storage Development–Aerial Drone Video

May Newsletter 2018–New Self Storage Construction Photos

Storage Authority Video of the Month

Storage Authority Pre-Opening Preparations

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

Where Else Can You………….No Where

When people investigate Storage Authority and our franchise system we have found there are four major categories of prospects:

  1. Tire kickers.  The facts or nothing we say or do will make a difference.  The are not part of the 1% who will ever own their own business.

  2.  Prove to me …… or why do I need you prospect.  Again the facts or nothing we say or do will make a difference.  They had their minds made up long before they called us.  When the conversation of self storage comes up they will be the ones who say ” I was going to do that but the guy down the road beat me to it”

  3. Financially not qualified prospect. They often have the desire and are willing to work hard but just don’t have the $400K equity to get started.

  4. Professionals looking to make a better return on their hard earned savings and often an opportunity that will make a good six figure income and even allow them to retire early if they choose.

So how does a qualified prospect make a decision?  They typically ask and answer the following questions:

Do I want to own my own business?  – most people do not.

Do I want to work more now (I already have no time) so I can have all the time I want in the future – most people are not that ambitious.

If self storage works like the experts say, is self storage the business I want to be in to make my dreams come true or do I have a better opportunity?  Since Self Storage is one of the very best real estate investments few people have a better option where they can keep their career.

If you got to the last question and the answer was yes the rest is easy.  Do research every week until you decide the pros & cons of doing it on your own or with Storage Authority.

AD.Storage Authority 1-3 #3

If you want to learn more about franchising you need to read the up coming September issue of the Minico Messenger the article  Why Franchising for Self Storage. It provides both a history and background on franchising, And also explains why the time has come self storage franchising.  But often it comes down to understanding the value of  being a premier facility vs being an average self storage and what it takes to be a premier facility.  The value is in the millions and it takes 10 year of energy in the trenches to become and expert on your own.  You will find this is true in many businesses. If you want to be way above the competition and do not have 10 years of experience from the trenches there are few if any ways to get all the expert guidance and assistance you need.  Here are just a few of the things that Storage Authority provides that you will have a hard tine finding elsewhere

Where else is someone going to work as hard as you are to make sure your a success?  No Where!

Where Else

  • Will you have an expert on your side 24/7?

  • Get the land expertise you need for pennies on the dollar?

  • Get the engineering expertise you need for pennies on the dollar?

  • Get the zoning expertise you need for pennies on the dollar?

  • Get development expertise you need for pennies on the dollar?

  • Get the construction  expertise you need for pennies on the dollar?

  • Get the operational expertise you need for pennies on the dollar?

  • Get the marketing expertise you need for pennies on the dollar?

  • Get the sales expertise you need for pennies on the dollar?

  • Get the rental expertise you need for pennies on the dollar?

  • Get the customer expertise you need for pennies on the dollar?

  • Will you have a partner to call every time you have a question?

  • Will you have someone with 30 year experience of real estate, self storage and design experience to review your site plans?

  • Will you have someone to tell you your opening rates are two low?

  • Will you have someone outline one on one, in a development manual, in a check list the 5 stages of development and help you at each stage?

  • Is some one going to share with you the many how to tips and training that can leads to hundreds of thousands in extra profits?

  • Will your state of the art management software come set up with over 25 forms and letter, emails, late fees and more?

  • Will you be provided with the state of the art website that allows you to stand out and rent on line?

  • Has all the research been done for you to insure you have the best vendors in the industry?

  • Will you get the expertise and banking application assistance to impress your Bank?

No Where!

If you want to learn more lets talk.  Marc 860-830-6764

 

July 2018–Roof Tops are on Getting Ready to Rent

July 2018 Newsletter

Storage Authority Construction News

The roofs are on at Storage Authority Walters Rd in Houston Texas. Time to start taking reservations!  The typical feasibility study will have you renting 10 – 15 units in your first month.  With Storage Authority’s pre-opening marketing plan we aim for 30 – 60 units rented in the first month.

Storage Authority Walters Road is a single story facility, but as you can see here it is important to beef up the office area to help provide that “just feels right” feeling.

The concrete pads have been constructed for Storage Authority Mulberry FL.  This project will also provide vehicle parking including RV & Boats.

We are excited that our Storage Authority Franchise owners from the Tampa Fl area had their land offer accepted and are proceeding with their due diligence and site plan design.  We helped them with preliminary concept plans on several properties before they decided on the above parcel.

Land clearing has been completed on the latest Storage Authority facility to start construction in Central NJ.  We estimate a 6 month construction period.


Construction is exciting but preparing for construction and post-construction is what is going to make Storage Authority facilities premier facilities.  Our customers will be able to open the gate simple by driving up to the gate with the Storage Genie.  And it does a bunch of other great things like email or call the facility, or make a Payment from your cell phone.  You can even get a notice when you ( or other you gave your codes to)  have accessed the facility.  We put the renters in control and they love it!  Don’t think you can add it after construction because it does not work that way.

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)

Vendor Highlight

We are excited to announce that Storage Authority has partnered with the best self-storage management software available to our industry.  With 10 years of first-hand experience working with Sitelink in the trenches, they are first in class with their innovative features and user-friendly platform.  Their Cloud base platform is second to none when it comes to running an efficient smart connected facility that enhances the customer’s experience and reduces the facilities overall cost.

Here are just a few reasons why we went with Sitelink:

1.) Training: With Sitelinks certified professional training course with ongoing, training videos and webinars anybody new to the industry can be brought up to speed in a short amount of time. Even seasoned managers can polish their self-storage skill set.

2.) Support: The amount of real-time support Sitelink provides is unbelievable. During operation hours you or your staff can call in for real-time support to walk through any procedure or resolve any issue if need be they have a built-in tool where they can remotely log in instantly to assist you.

3.) SiteLink eSign is the legally binding signature capture component of eFile Management, allowing owners to execute, track and store leases, insurance forms, and other documents electronically.  Sign in-store, on your website or send leases by email and track progress throughout the signing process, including quick lease audits to ensure proper completion.

4.) Customer Relationship Management (CRM), SiteLink delivers more leads and automatically saves reservations from all of your lead sources such as websites, listing services, and call centers. Automatic follow-up reminders for managers and notices sent to prospective customers turn more leads into rentals.

5.) Revenue Management: SiteLink Price Optimizer provides the industry’s best toolbox for managing price lists and tenant rates. You can set parameters to “push” unit rates based on occupancy percentages. Push rates are calculated daily, similar to the airline industry’s demand-based pricing.

6.) TOTAL Accounting & Reporting: SiteLink manages your financials and integrates with the accounting software of your choice. Track financials with confidence using cash or accrual basis methods. Reports are always just one click away. Access real-time reports on any computer or mobile device such as smartphones and tablets.

Overall, as Storage Authority grows and scales we are aligning our selves with the best in business and Sitelink Management software checks that box with their cutting-edge technology.

Industry News & Tips You Can Use Today

5 Tips You Can Use Now

1. Free Demand Studies: Now you can get the information on your 3-mile competition, including existing building square footage, rates, population, unit pricing, in minutes for more than a dozen locations FREE.  Check out RADIUS here  radius.unionrealtime and get your free credits now!

If you need help understanding  the data take a screenshot and email it to Garrett@StorageAuthority.com

2. Get your own Storage Genie: Email sklein@opentechalliance.com and she will tell you how.  Let her know Marc from Storage Authority sent you.

3. Reduce your construction time by: including a construction schedule in your contract.  And by requiring a detailed written update every week of the next two weeks schedule and completion date.  The office is the last thing completed.  Make sure the contract requires the office foundation and building to be done first.

4. Have some fun: Required your contractor to upload photos weekly to a private photo sharing site for your viewing.  You can share with others like your engineer, Architect, and your family.  Pictures tell a 1000 words so they often help between visits in many ways

5. Don’t end up with a sub-par website. Owners spend millions building their facility and are losing money every week because they skimped on the website. Make sure your web provider has built a few hundred self-storage websites and understand SEO. It is time to take online rentals!  We recommend you call Christina at G5 for your website design at 541-306-3383.

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits.

ARE YOU READY?

 

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Are you planting enough Acorns for real oversized Self Storage Profits?

The 3 Big Myths About Rental Rates

Recent Storage Authority News Letters

June 2018 Newsletter Self Storage Development–Aerial Drone Video

May Newsletter 2018–New Self Storage Construction Photos

April 2018 –Advantages of Buying a Self Storage Franchise

 

Storage Authority Video of the Month

Storage Authority Franchising Development Series
Share
Tweet
Forward
Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

June 2018 Newsletter Self Storage Development–Aerial Drone Video

 

Drone Video of Storage Authority Mullberry FL

Storage Authority News

Did you enjoy the drone video? It used to be you had to hire a plane to take aerial photos of your self-storage.  But now Drones are so cheap you can take your own sky pictures and videos any time you want.  That was a  sky video of the Storage Authority Mulberry FL site.
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Everyone’s first question is what are the next steps to becoming a franchise owner so we decided to include them here today.

                     Storage Authority Franchise Award Steps
“Franchising means being in business for yourself but not by yourself”

 

Step 1 – Week 1 Introduction

  1. Review www.StorageAuthorityFranchise.com including blog, and introduction Storage Authority brochures.
  2. Initial call with Garrett to understand Storage Authority Franchise requirements and confirm ready to learn more. Garrett to forward MG’s Self Storage Development book.
  3. Discuss your background, goals why you are considering Storage Authority & what are the key factors why you would choose Storage Authority.
  4. Discuss Storage Authority background, what makes us different and the Storage Authority process.
  5. If it looks like we are a good fit set up Week 2 Call and Apply at

    www.StrorageAuthorityFranchise.com

    Step 2 – Week 2 Franchise Disclosure Document Review

Pre-call Task:

  1. A complete review of our website & blog
  2. Review Storage Authority competition review sheet.
  3. Read FDD & Submit FDD Exhibits G & H to Garrett prior to week 2 call

    Call outline:

    • Introduction to our president Marc Goodin
    • Review FDD highlights and your FDD questions
    • Review in more detail what Storage Authority provides you.

Review next steps & set up week 3 call

 

Step 3- Week 3 Storage Authority Secret Sauce – Sales & Marketing & Operations

Pre-call Task:

  1. Read Storage Authority Sales & Marketing loan supplement
  2. Read operations, sales & marketing info/links provided.
  3. Visit 3- 5 local self-storage facilities & rate with SA review sheet.

Call outline

  • Storage Authority sales and marketing advantages.
  • Confirm you are on board with a high-end sales & marketing platform.

    Step 4 – Week 4 Land, Financing, Design & Construction

    Pre-call Task:

  1. Determine how long it would take you to have $400K min. cash to invest in self-storage.
  2. Finish our president’s Self-storage development book.
  3. Read additional Development info/links provided.
  4. Prepare any questions on financing, finding land and the development process.

    Call outline

    • Financing, finding land and the development process.
    • Determine if you are ready to become a Storage Authority Franchisee or need more info.

 

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight
Vendors have to be carefully chosen to ensure they are not on an outdated platform, have the resources to be part of the ever-changing future and they must start to think like renters and not owners and vendors. And understand the future is still your manager and the internet. High Tech & High Touch

“Alexa what is the temperature in my self storage unit?”
“Alexa put the video of the inside of my unit on the TV screen”
“Alexa when is my self storage rent due?  …….Please pay now.”

New generation sites must be smart connected to reduce cost, enhance the customer’s experience and make maximum profits. Smart connected means:

  • Employee productivity—Lets employee  focus on value-driven action
  • Increase facility Revenue
  • Cost reduction for the facility
  • Enhance customer experience.

When choosing vendors for your facility you have to ask yourself 3 main questions.

1) Are your vendors set up for now and the future.  Everything needs to be fully cloud based to make easy to use today and provide seamless upgrades in the future.  Do you want to get a call that your facility gate does not work and have to imeediatly go to the facility just to hit the reset button? Or would you rather correct the problem on your cell phone.

2) Are your vendors part of a network of products that work together. If your management program does not fully integrate with your website it will be an extra one or two clicks to rent a unit and sign, you are not thinking like a renter. Does the management software download to quickbooks online and provide the daily income item by item?  If you can not tell how many locks you sold at the end of every month time for a change.

3) Are vendors making your life and your renters life simpler? Does your gate access system let customers access the gate without punching in a code or pulling out their cell phone?  Does your management program allow reports and alerts of your choosing to be automatically emailed to you? Does your management software permit for you renters to sign on a tablet and have the lease emailed to them? If not you are turning in to an outdated model that will not be able to charge premium rates.

I know first hand all vendors are going to say we meet all of these requirements when they don’t.  So it is important you know the specific questions to ask them so you can determine for yourself.  Keep thinking simple for you, your staff and your customers.

SiteLink and Opentech just did a webinar “The Internet of Everything.  You should check it out!

How will the Internet of Everything (IoE) impact the Self-Storage industry

Industry News & Tips You Can Use Today

Tips
 1. Decrease Costs:  Some expenses, like good marketing and employee training, help you make money but there are many others that do not.  Did you know your electrical supplier is just like your cable tv provider – once they have you hooked they up your rates increase every year, often surpassing what they charge new clients.  I just got a notice my rates were going up to 13 cents a KW.  One call and I got it down to 9 cents.  But more important are you designing a highly efficient heating & cooling system?  I suggest you look into high efficient heat pumps!

2. Increase rents  0.99 cents: Let’s say you have or will have 500 or more units rented. if they were each just $0.99 higher you would make an extra $6,000 a year in your pocket.

3. Increase disc lock prices to 17.99 and put on sale at $12.99 and require everyone to lock units at the time of rental.

4. Increase rents for premium units $3: (Units close to the office, extra tall, wider doors etc)

5. Make it easy for your customers to RENT without stepping into the office with phone rentals, kiosk rentals, and website rentals!

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” — Earl Nightingale

 

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Thirty-four items you don’t want to forget during the design process!

Three Must Do’s for Over the Top Success while Pre-Marketing your New Facility.

Recent Storage Authority News Letters

 May Newsletter 2018–New Self Storage Construction Photos 

April 2018 –Advantages of Buying a Self Storage Franchise

March 2018 Self-Storage News & tips you can use.

 

          Storage Authority Video of the Month

                                           Self Storage Outward Marketing

Share
Tweet
Forward
Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.

Sarasota FL 34236