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April 2019 -$2,500 Storage Authority Referral Fee +10 Opening Tips



April 2019 -$2,500 Storage Authority Referral Fee +10 Opening Tips

 

 

 

Storage Authority® News

 We are excited to invite Everyone to the Storage Authority Mulberry Grand Opening celebration on April 25th.  In case you can’t make it here are a couple of photos.


Website Storage Authority Mulberry FL

On May 11 Storage Authority Walters Rd, Houston TX is having its Grand Opening Celebration and you’re invited!  You can even win a 50″ flat screen TV!  Just in case you can’t make it here are a couple of photos.




Website Storage Authority Walters Rd. Houston TX

The Inside Self Storage World Expo earlier this month was a wealth of information.  Here is our President moderating the session on Using Data to make Self Storage Investment Decisions.

Need help with your research for a facility check out Radius!

The Dream team at the ISS expo: Garrett, GP & Marc

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As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing,obtaining approvals, financing and building a premier self-storage facility.

Learn more at: www.StorageAuhorityFranchise.com 
Or email or call Garrett Byrd (Garrett@StorageAuthority.comor Direct 941-928-1354)

Ten things to make sure your Grand Opening is super successful. 

1) Schedule it out 45 days after you open to get prepared.

2) Have town staff  there for a ribbon cutting

3) Have the local fire dept there with a truck.  Don’t forget to give them a donation

4) Have a person in costume with a sign waving drive-by traffic in.

5) Have lots of great food.

6) Have several giveaways & games for prizes for kids

7) Have a one-day rental special.

8) Have extra staff to give tours, help with parking, food etc.

9) Figure out parking in advance – have signage and a parking person.

10 Invite everyone, send out a newsletter, market your Grand Opening and market some more.  Call and visit the local community and email and hand out Grand Opening flyers.

Storage Authority Vendor Updates

For vendor contacts or recommendations feel free to email marc@storageauthority.com for the best of the best!

G5 continues to update our websites every month! New pictures & Videos and new technology.  Just added Open Tech Storage Genie video to the websites.  What makes your website better every month. Now a social reputation platform tied into your website is a must!

Jenny and the team at signquick have updated our Office & Gate sign manual to make life easy!  I love the magnetic unit size signs for the show units

Our packing & moving supplier Supply Side now provides metal slat walls for product displays – so much better than the wood/particle board that chips and does not have the quality look we demand!  I love the Storage Authority Lock packaging they provide for us!

The new Open Tech Alliance kiosks are just incredible.  And with the new price point, everyone can afford one.  The reality is there is no choice – you need one!

Vendors don’t forget we pay you a $2,500 referral fee for each lead you provide that becomes a Franchise.  Call Garrett for detail: 941-928-1354 

Things we love to do besides self-storage.

Marc our president is more of an engineer than an artist but every once in a while he dabbles in multimedia art.  Here is some of his work.

What would you do with more time & money?

Getting started is the hard part? Or is it? How about just saying yes!

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          ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

 

It’s not about money or connections — it’s the willingness to outwork and outlearn everyone… And if it fails, you learn from what happened and do a better job next time.” – Mark Cuban

Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Alexa how much does my competition charge for a 10 x 10?

Recent Storage Authority News Letters

March 2019-Houston We Have Lift Off!

February 2019 Newsletter- 9 Tips for Self Storage Oversized Profits using Merchandise Sales

January 2019 Goal ~ Build Self Storage Facility ~ Imagine That!

Storage Authority Video of the Month


Storage Authority Gate Entry Hands-Free Access

Ready to get ahead with the two best number one Self Storage Development and Marketing books?

Check out www.SelfStorageMarketing101.com

 

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Please share!      We Love Referrals.

Storage Authority

677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com

1-941-928-1354

March 2019-Houston We Have Lift Off!

 

 

March 2019 Newsletter

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Storage Authority® News

We just got back from multiple training trips at Storage Authority’s Houston Franchise and the owner, Ed O., is leasing up at a record pace! We want to send a big congratulations to Ed and his team!  Ed really embraced the Storage Authority high-end sales and marketing philosophies, great job and way to hit it out of the park with a first class facility.

DSC00050 (2)

We are also going to be in Las Vegas April 2 & 3 for the Inside Self Storage Convention and would love to get coffee with you. Again, send Garrett an email at garrett@storageauthority.com today so we get you in our calendar.  As you may recall our CEO Marc Goodin will be the Moderator for the session Using Data-Driven Technology to Make Self-Storage Investment Decisions.  See you there.

_________________________________________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility. We also help you to understand all the options and prepare accordingly.
_________________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)

 Storage Genie App

Vendor Highlight

Storage Genie – Tenant Mobile App
Featuring Hands-Free Access to Your Storage Property

Enhance your customer’s experiences by utilizing the hands-free secure access to your facility using the Storage Genie tenant mobile app. Storage Genie securely grants access to your property all while keeping your phone in your pocket or purse! Customers can also make payments, view access history and contact the facility all through the app. The best part is that Storage Genie comes with OpenTech’s INSOMNIAC CIA, so you do not have to spend thousands of dollars developing, maintaining and supporting a mobile app for your tenants.

“CLICK IMAGE FOR LIVE DEMONSTRATION ”

Five things your facility must have to become a smart connected Facility. 

Having a smart connected facility enhances the customer experience and reduces the facilities overall cost.  Our customers are ultra on demand and expect an extremely convenient state of the art facility.

1. Gate Software with hands-free gate access
Getting out of your car or having to key in your access code is a sign of the times. Our customers expect extreme convenience and through a high touch and hi-tech experience.  We have partnered with the Industry’s First Smart Connected Self Storage Solution: INSOMNIAC Centralized Intelligent Access (CIA) best part is that Storage Genie comes with OpenTech’s INSOMNIAC CIA.

2. Kiosk on site It’s like having a 24/7 assistant manager.
Throw away your “Closed” sign, you will not need it. With an INSOMNIAC kiosk, customers make rentals and payments at their convenience, regardless of whether an actual manager is available. We partnered with Open Tech Alliance to bring the best of the best kiosks to our franchise locations.

“CLICK IMAGE FOR LIVE DEMONSTRATION “

3. A website that can fully rent online, take payments and reservations.
Having a first class website that is mobile responsive and can truly rent, reserve, and take payments online is mandatory. If the customer can complete an online rental but still has to stop in the office for access, that is not a true online rental.  With Storage Authority you can, from lease-ups to online leasing, our partnership with the G5 Intelligent Marketing Cloud we will help you fill your storage units faster.

4. Software management that can implement dynamic pricing 
Stagnant prices are a thing of the past, self-storage pricing is just as sophisticated as the airline industry and the hotel as prices, as your facility fills up, your rates go up.  We partnered with the best of the best in Sitelink to make sure our franchisees have access to automated revenue management.

5. A Call center who can rent, reserve  and field payments form 6am-Midnight
There is nobody who is gonna know the facility better than your skilled trained manager who is fluent in self-storage and understands what it takes to drive your self-storage profits. Although call centers have advanced to where when they answer the phones our customers don’t know if they’re calling the actual site or our service center, the call center becomes a valued extension to the site team. Never miss another call  and always capture the critical marketing metrics to where your calls are coming from.

* Bonus Tip: OpenTech IoE Alexa Connection.

“Alexa, ask Storage Genie to open ‘Front Gate’.”

“Alexa, ask Storage Genie how many visitors are here?”

“Alexa, ask Storage Genie who just entered?”

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Storage Authority® experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year over year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

         A Partnership for Success!

          ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“Decide what you want, and then act as if it were impossible to fail.”
Brian Tracy

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy

 Complete Storage Authority News Room

 Smart Connected Facilities = High Touch, High Technology

Speaking At ISS Conference

Marc Goodin and Storage Authority Franchise Houston Owner Ed O. From a cup of Coffee to owning a multi-million dollar real estate asset!

 

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

February 2019 Newsletter- 9 Tips for Self Storage Oversized Profits using Merchandise Sales

 

Feb. 2019 Newsletter

Storage Authority® News

We are going to be visiting our Walters Road Houston TX facility in March.  If you are in Houston March 7-9 and would like to learn first hand more about Storage Authority send Garrett an email at garrett@storageauthority.com today.

If you want to learn more about Ed & Jenny’s Houston facility check out their website.  And it would be great if you left them a congratulation, way to go, 5-star review on their website. Storage Authority Walters Rd. 

We are also going to be in Las Vegas April 2 & 3 for the Inside Self Storage Convention and would love to get coffee with you. Again send Garrett an email at garrett@storageauthority.com today so we get you in our calendar.  As you may recall our CEO Marc Goodin will be the Moderator for the session Using Data-Driven Technology to Make Self-Storage Investment Decisions.  See you there.

_____________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_____________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight

Supply Side USA

It is amazing how many things you have to consider when you first set up your retail merchandise center in your office. And that is why we are so happy to have Supply Side USA as our supplier of locks, boxes, packing and moving supplies.  Not only do they have higher quality products but they are ready to jump in to help you get set up.

This includes providing a first list order and a planogram for your merchandise.  And they have branded products with great prices with reasonable quantities.
.

They also have steel slat walls than help makes your office have the first class look that is a must. If you have merchandising questions or are ready to make an order send Mark an email and let him know we sent you.
Mark Petro
National Account Manager
mpetro@supplysideusa.com
https://www.supplyside.com

Nine things you need to know about Merchandise Sales. 

1. A minimum of Two – 4′ x 8′ slat walls are needed for a great showroom. My favorite slat wall colors are white, red or steel.  The initial slat walls and hooks take time so order long before it’s time to open.  At least a half of a slat wall should be used for your branded locks

2. Locks will be your number 1 seller.

Here is the Storage Authority branded lock by Supply Side USA.  Notice the $17.50 price. We have them on sale for $12.99 and sell one to every renter.
3. Boxes are your next biggest seller after locks. And 95% of your box sales will be the standard small, medium, larger or clothes boxes. So if your office is limited in size no need for other box sizes.
4. Boxes should also be sold in bundles of 10 to increase volume sales.  We promote ten packs for the price of 9 boxes.
5.  If you make and sell a box combo – 2S, 4M, 2L with tape & tape dispenser it will be your best box seller.
6. For a good look and portable for cleaning and relocating occasionally your ten packs of each size box can be stacked on a dolly.
7. Most self-storage facilities sell considerably under $500 a month in products because managers are not trained well and do not ask for the sale.  A good manager to renter ” Did you know it takes 30 boxes to move an average home.  Will you be needing any boxes today?  We have a special on ten packs or our combo pack”
8. All items prices should be clearly marked with professional signs.  No handwritten signs.
9 In addition to a sales tax number, you need to get a resale certificate from your State so you do not have to pay sales tax on the merchandise you purchase to resell.

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Storage Authority® experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year over year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“Earn trust, earn trust, earn trust. Then you can worry about the rest.”
– SETH GODIN 

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room
How to Make a Million Dollars a Year in Self-Storage. By Marc Goodin
Speaking At ISS Conference

Storage Authority Video of the Month

Storage Authority Pre-Opening Preparations

 

What Makes You Happy and Excited to be Alive?

“I love reading”
Marc Goodin CEO Storage Authority

Reading is relaxing for me because my mind is released from day to day thinking while I read.  

I read mostly motivational books. It strange in a way as you would think after reading a dozen or so you would get tired of them but I never do. The best ones are told in story form.   I will read a novel now and then but it has to grab my attention in the first several pages or there is no chance I will finish it.

Maybe reading helped my dreams, including my self-storage dreams, come true?

I really don’t have favorites I enjoyed the 4 books above.

I offer to purchase any motivation, sales or marketing book my manager would like to read. Only the great managers have taken me up on my offer.

Of course, the first book my employees have to read is my best selling Self Storage Marketing book.  Crush Your Competition You can get your copy here www.SelfStorageMarketing101.com

If you have not read my Self Storage Development book send me an email for your free copy Marc@StorageAuthority.com

 

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Storage Authority
677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

January 2019 Goal ~ Build Self Storage Facility ~ Imagine That!

 

January 2019 Newsletter
Happy New Year!

Storage Authority® News

The Storage Authority word for 2019 is Imagine.

Imagine how an extra $250,000 or more a year would change your lifestyle.
Imagine if you decided to retire early.
Imagine if every day is Saturday.
Imagine………………….

Storage Authority Mulberry Florida Update

The final touches are in progress for an opening in Late Feb. 2019.

Scott understands the value of community and marketing.  Nothing says home town and rent here like a 50-foot flag pole.
You won’t miss this sign.  A high pole sign and a reader board!
A couple of building signs, landscaping, and a kiosk are ready for installation next week to complete this office entrance!
Imagine from a sketch to a beautiful self storage development! Check it out Storage Authority Mulberry FL
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As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_____________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)

Vendor Highlight

The Rental Lease

The Rental Lease and various addendums are one of the most critical items to protect you and your multimillion dollar investment.  Too often people use outdated leases, leases not suitable for their state or simply put, leases that are lacking several important items.  For your protection, we highly recommend your lease be prepared by a self-storage lease expert. Our Self Storage legal expert and Self Storage lease expert is:

Greenberger & Brewer, LLP

Jeffrey Greenberger Esq

www.GRBRlaw.com       Jeff@GGRBRlaw.com

Phone: 513-698-9350

Nine things that help make a great first impression and let renters you ready to take good care of them. 
1. A large flag – the larger the better!
2. How about a sleek exit office sign.


3. Large office windows to let the sunlight.
4. Perennial garden to add bright colors.

5. A coffee station with sink & fridge
6. A large display of retail products
7. A commercial Vacuum for your renters
8. Granite top for the stand-up customer counter.

9. Bold large quality branded property sign & building signs. Let them know you are proud of who you are and you are different.

There are a lot of different ways to project how you are different.  Two of my favorites are I enjoy planting sunflowers each spring and lights running down the top of the fence along the front of your property.

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Storage Authority® experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year over year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

 
ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

You don’t have to be great to start, but you have to start to be great.
Zig Ziglar

                   Order your Self Storage Books Here!               

                      Recent Storage Authority Blogs You Will Enjoy!

 

 Complete Storage Authority News Room
 Alexa how much does my competition charge for a 10 x 10?
Self Storage Automation is here to stay

               Recent Storage Authority News Letters

December 2018 –9 Steps To Decide if Self Storage Is For You!
November 2018-Self Storage High Touch + High Tech = $$$$$
October Newsletter 2018–Fake Doors Not Fake News

 Storage Authority Video of the Month

Franchise Business Radio – Interview with Marc Goodin, President of Storage Authority Franchising

What Makes You Happy and Excited to be Alive?

I love fishing! Marc Goodin CEO Storage Authority

Fishing is a time to relax and forget about the world’s trouble for a couple of hours.

         I have loved fishing ever since I was a kid.  Even when I don’t catch the big one I enjoy being outside!

When you retire or semi-retire what will you do?  When money and time are not an issue what will you do?

Maybe self-storage is the right vehicle to make your dreams come true. It was for me!

Fishing, just like Self Storage having the right tools and knowing where to go helps a ton to make sure the journey is fun.

I am especially lucky because my wife GP enjoys fishing now & then!

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Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

December 2018 –9 Steps To Decide if Self Storage Is For You!

December 2018 Newsletter

Merry Christmas & Happy Holidays!

Storage Authority® News

We want to take a moment and say thanks to all our family, friends, vendors and franchisees for being a part of our lives and success in 2018!  We are forecasting  2019 to be a blockbuster year for self-storage and for Storage Authority Franchise owners.

As the holidays approach it’s often hard to concentrate on business. Self Storage rentals do tend to slow down around the holidays (December & January) but for us, it is the most important time of the year, as this is when we check & update just about everything.  And plan and set our goals for next year.

Some of the many items checked off the 2018 Storage Authority list:

  • New franchise websites – rent online
  • Social Reputation platform provided for franchise owners
  • Cloud drive set up for easy access to manuals, forms, products etc
  • Office sign manual  completed
  • 12+ new approved vendors
  • Contractors & Designers added to our approved vendor list
  • National real estate broker added to our approved vendor list.
  • Updated Managers handbook
  • Storage Authority customized forms, emails, letter etc added to SiteLink management software
  • All systems & platforms reviewed and updated
  • Implemented Late 2 lien Auction program
  • Streamlined the getting started the process
  • Storage Authority registered in more states
  • Implemented the Dynamic Ease Series for Operations, Marketing and Sales.

 Storage Authority Planning Highlights for 2019 

  • Expand our services and improve our existing services to our franchise owners
  • Add a minimum of one new vendor a month to improve our Franchisees efficiency and profits.
  • Implement monthly training newsletter on new systems and technology for owners & managers.
  • Implement regular interviews and discussions with owners on pain points to find better ways we can serve Franchise owners.
  • Attend, present and meet friends at the April 2019 ISS World Self Storage Expo in Las Vegas
  • Provide training on new IOE tools
  • Provide guides and workshop on using website analytics for more profits
  • Provide guides and workshops on social marketing for more profits.
  • Provide guides and workshops on why website and google reviews will make you rich and how to get 10 reviews every single month.
  • 1 new Franchise purchased per month
  • New franchisee facilities open in PA, NJ, TX, FL, NY, VT, MA & More


Time is running out to finish your Christmas shopping. Maybe a best selling self-storage book on development would be a good gift for someone you know? If so check out www.SelfStorageMarketing101.com  You will find three books by our President Marc Goodin that will make your profits soar.

Our President was asked to be the moderator for a roundtable table discussion at the April Las Vegas, Inside Self Storage Expo. The topic is using available web data to make investment decisions for new self-storage development.  It is going to be a great discussion. We hope to see you there.  We would love to grab a coffee with you?  Give Garret a call at 941-928-1354 to set up a time to grab a coffee together.

If you missed Marc’s two articles about self-storage feasibility studies in the ISS magazine here are the links:


Click Here to Read
_____________________________________

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_____________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)

Vendor Highlight

Our vendor list is growing every month.  Instead of highlighting a single vendor this month we want to give you two actual examples of how important quality pre-approved vendors are and how they make our franchisees successful.As Ed prepares to open his Storage Authority Franchise this month he has a ton of last minute things to do:

He did not have to find a quality shirt vendor.   A call to our approved shirt vendor and to quality logo polo shirts was on the way.

A call to our lock supplier and Storage Authority logo locks were delivered.

No need to worry about gate & office signage.  They are all detailed in a manual by our office & gate sign vendor and available with a couple of clicks. Again no need to reinvent the wheel.

Business cards, rack cards, marketing cards – a couple of minutes on our printers website and pre-designed marketing materials personalized to the Franchises store are on the way.

Time to use Sitelink management software to the maximum.  No problem it comes preloaded with Storage Authority late schedule and fees, letters, emails, notices etc.

If a client does not pay – no problem they go right into the Late 2 Lien auction program when they hit 30 days late. Putting renters in the auction at 30 days vs 60, 90 or when you get around to, increases your profits.

With a simple call our insurance vendor Storsmart, the insurance is loaded into SiteLink and ED is ready to protect his investment and collect added income for each renter.

And our vendors are also a huge part of your quality construction process.  Just last week on another facility under construction shop drawings was submitted for review and it was easy to make them upgrade the proposed product:

When your contractor submits shop drawings for aluminum decorative perimeter fencing with 1/4″ pickets you refer them back to the fencing detail by our approved vendor in their contract – Steel (not aluminum) with 1/2″ pickets not 1/4″

Same goes for other construction items like the kiosk, gate systems, buildings etc where pre-approved vendors and their specifications save our franchisees time and money.

You can see a hand full of approved vendors (below) and on the home page of our website www.StoageAuthorityFranchise.com

9 Steps To Decide if Self Storage Is For You.

1. Make a written a list of why self-storage is for you. If you are not willing to take this step no need to go any further.

2. Set a time frame and date to decide if self-storage is right for you now.  If you are not willing to take this step no need to go any further.  Often 2 months is more than enough time to get the facts.

3. Read Marc Goodin’s 2 Self Storage books. If you are not willing to take this step no need to go any further.

4. Order the Inside Self Storage Magazine.  While you are on the site you can search Marc Goodin for articles on self-storage development & marketing.

5. Count your cash. You need $450,000.

6. Make a list of the pros & cons. And update your list why self-storage is for you.

7. Share items 1-6 with your spouse.

8. Realize you will not have more time next year or the year after.  If self-storage is for you, you will have to make the time.  You could have and should have done items 1-7 in less than 2 weeks if you have a passion and goal of owning your own business.

9. Make a list of the first 20 things you will need to do to start your self-storage journey.  If you got to this step and completed it congratulations I am sure you on the right track to owning a self-storage soon.
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Storage Authority® experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

 

         ARE YOU READY?

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Are you planting enough Acorns for real oversized Self Storage Profits?

11 Frequently Asked Questions about Cost Segregation for Self-Storage Properties

Storage Authority Video of the Month

Self Storage Developing Series 3 Banking

 

What Makes You Happy and Excited to be Alive?

I love campfires! Marc Goodin CEO Storage Authority

A campfire provides a time to relax and enjoy time with friends and family!

Before I retired from my civil Engineering career in 2009 I maybe enjoyed a fire once every 5 years.  Simple… no time.  It is amazing how things change drastically when you decide what you want to do every day.  I am guessing I had well over 60 fires in 2018.When you retire or semi-retire what will you do?  When money and time is not an issue what will you do?

Maybe self-storage is the right vehicle to make your dreams come true. It was for me!

Just like Self Storage You Must Think Ahead and be prepared to enjoy your campfires

Clockwise

1) That’s my summer office.  Notice the fire pit. I enjoyed a fire 3 times a week all summer2) That is my wife GP and two of her sisters.  We never let a little rain get in the way of a good fire.

3) The first thing we did was install a wood stove in our cottage so we could enjoy a good fire and lunch on the fire during construction.

4)  If you are going to have a fire you need wood.  Here is my wife GP with 2 of her brothers ready to head home with a good load of wood.

Clockwise

1)  While building our river cottage this fall we often had a fire going inside and out.  The scrap construction wood keeps the fire going all the time.

2) When we are up north for Christmas we enjoy hanging out in the garage with the wood stove going.  That me by GP’s brother wood stove in his huge garage.  That stove can take 3-foot monster logs.

3) Our friends know to invite us over when they are going to have a fire.  This fire is at our friends Daniel & Pauls cabin in the woods.

4) We converted our garage up north to a hangout with a pellet stove.  It is always full of family and friends who just randomly stop by. Everyone loves the fire!

1) My favorite annual summer fire is when I cook a chicken and shish kabobs on my homemade tinfoil oven above my campfire.

2)  I even bought my son Lee a fire pit for Christmas a couple of years back so we could sit back and relax when we visit.  And his 2 young boys and Tiffany love it as well.

I am sure there are a ton of things you would do if you had more time. Would it be worth working hard for 5 years so you had all the time in the world to enjoy the things you love to do for the rest of your life?

Just a thought – No matter what, most people are likely going to be working hard anyway?

 

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

November 2018-Self Storage High Touch + High Tech = $$$$$

 

 

 November 2018 Newsletter

Storage Authority® News

If you are not using psychology-based marketing like the retail and hotel industries you are leaving big $$$$ on the table.  And psychology-based marketing starts with your website.

We have just launched our new websites.  They are vibrant for both our clients and for Google ( ie SEO friendly).  Choosing a facility is often more of a feeling based than a fact-based decision.  Notice how we evoke emotion over intellect with our rotating action hero photos, quotes, and site layout.   Emotion is a huge ingredient in buying and rental decisions.

Why do they rent at Storage Authority?  It just feels right!

Have you ever wondered why so many companies, like McDonald’s and Burger King, use red in their logos? Red attracts attention!  Of course, both our logo color, name, and tagline were carefully chosen to get in the minds of our clients and produce more rentals.

You hear a lot of talk about renting online but if you take a closer look 95% are glorified reservation sites that require renters to go to the office to complete the process before they get access. How does this help your potential clients who want to move in on Sunday when you are closed?  It does not.  Our websites allow you to rent and move in after hours. For now, we decided to allow them to move in with the requirement they need to bring a copy of their photo ID within three days of their move-in date to keep their gate code activated.  It won’t be long before we can get a photocopy of ID with the online Rental.

We believe in both the high touch and high tech approach.  This allows our renters the amenities and the most options possible.  And keeps franchise owners second highest expense, the managers salary reasonable. In case you did not know, taxes are your number 1 expense.  The days of having an office open from 8 am to 7 pm – 7 days a week are long gone. Time for the kiosks and website to take care of our clients some of the time.  I just saw a 7-11 fully automated – no employees.  It is time to embrace choices.

Most renters will find there local Storage Authority website via a direct link. Here is one example site: www.StorageAuthorityWaltersRd.com

We also have the  Storage Authority Corporate rental site that provides all the Storage Authority locations – Good for SEO and one more way for renters to find us.  Check it out: www.StorageAuthority.com

Don’t forget to check them out on your phone and ipad to see how well they adjust to screen size. We love reviews so If your impressed go ahead and leave a review on the website.

Thanks for the great work G5!  You can get more info on G5 website by emailing Christina at: Christina.powell@getg5.com

_____________________________________
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_____________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
 

Vendor Highlight

It really takes an experienced in-house team along with a group of vendors dedicated to you, to develop and operate a premier self-storage facility.  We are fortunate to have both at Storage Authority. Here are a couple of recently approved Vendor highlights.


Converting an old Walmart or other box store is often a great way to develop a new facility and save time.  We are happy to announce our latest approved vendor Janus international who is the best of the best when it comes to conversions.

Janus International (JanusIntl.com) is the leading global manufacturer and supplier of turn-key self-storage building solutions including roll-up and swing doors, hallway systems and relocatable storage units, and door automation tools. The Janus team operates out of several U.S. locations. Here is their contact info – let them know Marc @ Storage Authority sent them.

Richard Lillie
Southeast Sales Manager
404-427-7025   www.janusintl.com

When it’s just weeks before you open there are a ton of things to do from making sure the locks are up on the slat walls to checking your website just set up by Storage Authority.  Franchisees don’t have the time to prepare their marketing materials so we have done it for them with the help of Dupli.

Dupli – Brent Dufour
203-913-2276

Franchise owners business cards, rack cards, grand opening postcards, marketing cards etc are all prepared for you and ready to go!

One of my favorites it the Storage Authority Cube!

We are excited to announce our vendor partnership with Design Develop Construct, LLC who provide self-storage construction throughout the US.

Aric Platt, LEED AP
Vice President
Design Develop Construct, LLC
3601 Rigby Road, Suite 300, Miamisburg, Ohio 45342
D: (937) 401-3821 O: (937) 610-1500 C: (513) 200-9001
Email: aplatt@ddcconstruct.com | Website: www.ddcconstruct.com

We look forward to doing a lot of projects with Aric and his team!

Self Storage Bidding Tips You Can Use Today

Twelve items you need to provide/require in your construction bid package.

1. A list of all site and building plans with revision dates.
2. A geo-tech report and any other soils information
3. Site & building specifications.
4. A list of any specific products or vendors to be used like gates, steel fence
, Open  Tech Kiosk & Gate access system, building manufacture etc.
5. Payment timing and payment holdbacks based upon your banks standard. Updated lien waivers to be provided prior to each payment
6. A list of items not in the bid.
7. A list of items in the bid that might be overlooked
8. A schedule
9. Who is responsible for permits & fees
10. Who is responsible for testing and the testing requirements.
11. A requirement for weekly updates on progress and schedule update
12. A requirement that construction progress pictures are uploaded weekly to a photo sharing website.

Poor planning and incomplete plans and specs are a disaster waiting to happen.

Storage Authority experts are ready to help you every single step of the way, from finding land to building your facility, to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

 

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

Nothing is more expensive than a missed opportunity.
H.Jackson Brown Jr,

 

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Chapter 11 Self Storage Construction

Where Else Can You………….No Where

Recent Storage Authority News Letters

September 2018 Newsletter–Grand Opening Soon!

Storage Authority Video of the Month

Storage Authority Pre-Opening Preparations

What Makes You Happy and Excited to be Alive?

I love to build things! Marc Goodin CEO Storage Authority

The Cottage on the River Part 1

We bought a cabin for the price of the land with the idea it would be a neat place to hang out now and them.  It basically had no amenities, no utilities.  So why did we buy it?  It had a beautiful fishing river – my dream. Is self-storage the right vehicle to make your dreams come true? After a couple of visits, we loved the place so much my wife GP decided to do a total renovation.

So just like Self Storage we:

Took our time to find the right location at the right price. It can take several months to find a good self-storage site. We looked at a few places that were 10 feet from the river.  We did some research and found they flooded out once every several years so we were happy to find our place on the hillside out of the flood waters.

Building it to last for the next generation – New metal roof, new windows, new septic system, inside down to studs for new utilities, insulations, and walls!

Problem #1 No foundation, the cottage was on wood blocks.  Soils are clay so the sinking wood blocking had to be redone yearly. Adding a foundation for $40K was not a happy thought.  We thought way outside the box and found a metal pier contractor with a small drilling rig willing to go inside the house and install 23 piers through holes we cut in the floor.  We had to crawl in the dirt for the carrying beams but it solved the problem at a small fraction of the cost of a new foundation.  Many new self-storage developers are going have to think outside the box and have a big dream in order to take the first step!

Just like Self Storage You Must Think Ahead and Enjoy the Journey.

One of the first things we did was to fix up the wood stove and make it operational.  The heat, not to mention morning bagels at break time and even lunch cooked on the wood stove is a treat every day as we headed from fall into winter.

The two bedrooms were about 8′ x 8′.  It did not make sense to spend a ton of money not to have a master bedroom so we put on an addition.  We also took one bedroom and made a huge bathroom!  Again are you thinking “what do my self-storage clients, need & want?

The 4 inch Smart trim around the windows & on corners makes a world of difference every time we drive up!  25% to 50% of your clients will decide to rent from you based upon your drive by and drive in appearance! Do you see the birch trees in the window?  The will be saved in our oversized deck out to the river!

Check out the size of the deck in progress.  There are two large birch trees in the deck and overlooks the hillside garden I created from a hillside of the brush. I love to garden. And what a view of the river from the deck!

I am going to love to relax with a glass of red wine on our deck next summer!  Soon I will share some of the smaller features that make a huge difference.

 

 

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Storage Authority
677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

October Newsletter 2018–Fake Doors Not Fake News

 

Storage Authority® News


Here is a picture along the main road looking at the corner office and the extended wall along the road. With the raised corner office details, including a kiosk, trim and Storage Authority building signage, it is going to look great.  Can you spot what is missing?  Your right, there is no better signage than self-storage doors.  Of course, you need more than just a row of doors. Landscaping and treatment at the office and building corner will make a world of difference.

Here is a shot after the fake doors have been added. Can’t wait to see once the landscaping goes in.

New potential franchise often ask us why business professionals like themselves are coming on board with Storage Authority and there are two simple reasons:

1) In the short run while they still have their jobs they want to have real financial security.  Even stop reading the menu from right to left.  Self Storage plus Storage Authority is the best way to make that happen for many people.

2) In the long run, they want real financial security without a job during retirement. Even skip asking what the price of the seasonal surf & turf is and take on one or two or many hobbies no matter how expensive they may be. Self Storage and Storage Authority is the best way to make that happen for many people.

In case you missed the OpenTech Alliance Press Release:

CUSTOMER SUCCESS STORY
Storage Authority Chooses OpenTech’s Smart Connected Self-Storage Technology

For Immediate Release

October 1st, 2018 – Phoenix, AZ. OpenTech Alliance, Inc. announced Storage Authority, a rapidly growing self-storage franchise company, will be implementing OpenTech’s smart-connected technology at all their newly developed locations. Marc Goodin, Civil Engineer and Co-Founder of Storage Authority, designed and permitted his first self-storage facility over 25 years ago. Marc commented, “By utilizing the OpenTech family of products our customers have more conveniences at their fingertips which means we win out over our competition.”

Having been involved in this industry, Marc can clearly see we have entered a pivotal turning point in the self-storage industry. “We’re now selling what’s outside the four walls of a storage unit, not what’s inside. Furthermore, we are in the people business, somewhere between the banking and hotel industries,” added Marc.

To address this shift, Marc’s strategy for his franchisees is to leverage technological advances to increase operational efficiencies and focus on the customer experience. Some of the ways he is leveraging technology is by having an INSOMNIACTM kiosk onsite at every property, outsourcing inbound leads through INSOMNIACTM Live! Call Center services, offering customers hands-free access through INSOMNIACTM CIA and the Storage Genie tenant mobile app and utilizing OpenTech’s IoE integrations such as HVAC and Alexa.

Robert Chiti, President and CEO of OpenTech Alliance, emphasized the point, “Every technology we develop is designed entirely to help self-storage operators work smarter and more efficiently. In today’s business environment you’ve got to use all the tools available to create a competitive advantage, and at OpenTech we’ve got one heck of a tool chest.”

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight

One of the main key team members in developing a self-storage project is the Architect. A good Architect is going to make sure your facility can be constructed efficiently and both looks great and feels great.  We are excited to have Ed Hegra on board as our approved East Coast Designer. I recommend you connect with him on LinkedIn In to see some of the great projects he is working on.
Not only do we help our Franchise owners with the big stuff, we also help them with hundreds of little things as well.  We have several Manuals and Vendors that understand Storage Authority Sales & marketing philosophies and self-storage.  They include customized Graphic Art Manual, Site Sign & Building Sign Manual, Marketing Material and more  We are happy to announce our newest Manual: Gate and Office signs by Signquick.   What normally would take hours is now a matter of minutes so our Franchisee can concentrate on the business of marketing their facilities for higher profits.
Here are a couple more professional personalized signs by Signquick.
Give Jenny a call for self-storage needs!
Jenny ErwinSales & Marketing Specialist P:  281-474-1313
E: sales@signquick.com
W: SIGNQUICK.COM

Our launch of individual franchise owners websites by G5 is minutes away. It is hard to share how you are different on a website but we’ve done it!

 If your website is not getting you, customers, every day as well as online renters you need to call G5’S Christina Powell  541.306.3383  If you can not rent online time for a new website.
YOUR WEBSITE NEEDS TO SAY EVERYTHING IN PICTURES & WORDS!

Industry News & Tips You Can Use Today
Eleven signs that help you market your facility.


1. People love the free Vacuum Card!


2.  The good old fashion refer a friend with a twist – you each get $30.


3. Free box card works wonders!


4. This is a new gate sign we are having made in the Storage Authority Colors as we write. I like $30 off much better!


5. Saw this one online.  What do you think? Email me at marc@StorageAuthority.com


6. The super-sized candy sign that makes everyone feel good!


7.  Scarcity Sign – 1 left


8. Gone Fishing Sign – my personal favorite.


9. Boxes & Pumpkin Sign


10. Trifecta, sandwich board, open flag & banner flag!


11. We need more signs of love!


12. Hand out signs work great all year long.  Just remember they are not for the office.

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“If you can push through that feeling of being scared, that feeling of taking a risk, really amazing things can happen.”
 Marissa Mayer, president & CEO of Yahoo!

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Chapter 10 Site Plan Regulatory Approval

OpenTech Alliance Inc. Press Release.

Recent Storage Authority News Letters

September 2018 Newsletter–Grand Opening Soon!

July 2018–Roof Tops are on Getting Ready to Rent

 

Storage Authority Video of the Month

Storage Authority Franchising Development Series

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Storage Authority
677 N Washington Blvd.

Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

September 2018 Newsletter–Grand Opening Soon!

 

 

Storage Authority® News

Our three newest Storage Authority® Franchise owners are scouting land in northern Philadelphia and southern NJ. Their experience as owners of several food franchises is helping them get off to a fast start.

In Florida construction is moving along well for our First Florida Storage Authority® Franchise slated to open late this year. The second Florida Franchise location is underway with the Land Option to buy completed, and the site design in progress.

We will be flying out next month for the grand opening of our first completed facility in Texas.  If you would like to meet with us in Houston when we are there give us a call.

Thanks for all the great feedback on the recent article ” Why Franchising for Self Storage” by Marc Goodin our President, published in the Mini Messenger Self Storage magazine.  It is too long to reprint the entire article here but here the few paragraphs you will enjoy.

Self Storage Franchising Works!
By Marc Goodin

We know franchising works for many businesses like hotels, restaurants, coffee shops, and others because we spend our money with them on a regular basis. A new franchise opens every 8 minutes of every business day. Franchises generate 2.3 trillion dollars a year in the US. But you may be asking yourself will it work for self-storage?  Well, you’re not alone, many industries throughout time have questioned the concept of Franchising, most notably Hotel and Restaurant owners, who had the same question – will it work for my industry.  But as you drive down any main street, you can see they became believers.

The emergence of Large Self-Storage Corporate Operators, including REITS, present risks to the independent owner as large experience operators are expanding rapidly in every region in the US, taking market share from their less sophisticated independent operators. A Franchise will bring Large operator systems and technologies without taking control from the owner.  Brand identity in all sectors of retail (Hotel, Restaurant, Self Storage Etc.) is becoming the dominant driving force in marketing your product to the public, with the customer demanding consistency, purchasing power, reward systems, reservation systems and more that are all identified with the brand identity that a franchise can provide.

Independent owner/ operators in many cases are not the day to day managers and therefore depend on the store’s manager to market, maintain and expand their business. Unfortunately, owners are discovering that the managers are ill-equipped with little to no operational, marketing, sales or customer service experience. And they also cannot keep up with the ever-changing technology. A Franchise would provide that owner and manager with the systems and technology to not only capture higher market share at premium rates but also be part of a scalable platform to compete and surpass the competition.

Franchising began over 40 years ago with companies like Holliday Inn and McDonald’s. They realized that franchising allowed owners time to build their business much faster because they do not have to reinvent the wheel. Quickly it was clear that by joining a team, the economy of scale, support systems, branding, training, and increased profits (that are impossible to obtain for most individuals) could be obtained by owning a franchise. This was the birth of modern Franchising! There are nearly 1 million franchises in the US. This number grows every year as more individuals seek business ownership offering benefits often not available by starting their own venture.
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight
We just completed Auctions at two of our locations.  Thanks to our very appreciated vendors’ Storage Treasures and Late 2 Lien, we had a bunch of renters get caught up on their rents,  put a few thousands of dollars in the bank and got units back to rent. A three-way win!
With these guys it much simpler and fast to have auctions every month, which is a must if you want to make oversized profits.  Auctions are hard work and the highest risk part of a self-storage business but these guys make it easy step by step.

RIGHT OFF THE BAT YOU: SMILE, HAVE OUR HOURS, ADDRESS & PHONE # AND RENT NOW, CALL TO ACTION!

We are happy to announce  G5 is putting the final touches on our new websites launching next month.  As you may have heard us say business ( Sales and Marketing) is 50% the environment and 50% Sales & Marketing. Together they produce the just right feeling and more rentals at premium prices.   The same goes for websites.  Websites must look and feel great and let the client find the info quickly.  PLUS they need to have the back-end technology to meet the ever-changing Google SEO requirements, ability to rent online directly from your management program, SEO so you end up on front and center on page 1 for potential client searches.  If your website is not getting you, customers, every day as well as online renters you need to call G5’S Christina Powell
541.306.3383

YOUR WEBSITE NEEDS TO SAY EVERYTHING IN PICTURES & WORDS!

Industry News & Tips You Can Use Today

Ten ways you can tell your website is outdated, losing you money and time. And to get a new one designed!

1. You don’t get full website analytics that tells you what your customers are doing on your website so you know what is important to your clients and adjust accordingly.

2.  Your renters cannot pay online.

3. Your prospects can not rent online.

4. Your customers can not sign up for autopay on your website.

5. Your online reservation is just a “contact form” and does not automatically reserve the unit in your management program.

6. It just looks outdated and does not have that modern look with calls to action.

7.  Most people will have an opinion of your facility with a 5-second glance of your website and the rest in 20 seconds even before they start reading.  Does your site have that modern bold design with pictures and background features that give that first class professional look?

8. It is not easy for you to make your own minor changes.  (You will be amazed how much of the content is there for SEO purposes so don’t make too many changes without input from designers).

9. If your website is not getting monthly maintenance, SEO and social reputation updates it is time for a new website.

10. It goes without saying if your site is not 100% responsive to all size screens from a cell phone, Ipad, laptop to a full-size computer screen it is time for a new website.

You always need to be thinking about what is important to your prospects and make it easy for them.  The time for opening your doors and getting to 90% occupancy without over the top sales and marketing are long gone.

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits. Call Garrett at 941-928-1345 for more information.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs

Order your Self Storage Books Here!

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

What Are You Organizing?

Where Else Can You………….No Where

 Storage Authority Video of the Month

Self Storage Developing Series 2 How to Find Land

Share
Tweet
Forward
Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

August Newsletter 2018 — Now Taking Reservations!

 

 

 StorageAuthority_Horz_logo

August 2018 Newsletter

Storage Authority
Pre Opening News/Tips

As we prepare to open multiple facilities starting next month, finding land, design, and approvals for these franchisees is a thing of the past and now pre-opening operations and pre-opening marketing are the subjects of the day.  This is a BIG Crunch time so being super organized is critical.  Here are 7 tips you need to complete prior to crunch time.

1 Have a checklist for pre-opening operations – 100 + items
2 Have a checklist of for pre-opening marketing – 110+ items
3 Make a list of all the vendors you need to get on board before you open (Bookkeeper, SiteLink for the management program, G5 for the website, Open Tech Alliance for kiosk & gate systems, Attorney for lease and forms, graphic designer, utility companies, insurance agent, etc)
4  Make a list of all social marketing platforms you will use.
5  Make a list of every unit by unit with the number, size, type, and price.
6  Make a list of what makes your facility different than your competition, Your unique selling features.
7 Prepare your help wanted ads and employee manual.

If you are a Storage Authority Franchise Owner many of these items are prepared and reviewed with you long before crunch time so you can get a head start to rent double, even triple or more units in your first 4 months then projected in your Feasibility Study.

WHY CARE?

If you simply double your monthly rentals from 15 units a month to  30 units a month for the first 4 months it is an extra $108,000 income for you in your first year!  Want to see the math email marc@SorageAuthority.com

Last month we told you the  Storage Authority Walters Rd in Houston Texas roofs were on. And last week Ed called excited to tell us he has taken his first reservations – over a month and a half before he opens! Storage Authority Walters Rd Houston TX is slated to open Sept 15, 2018

The #1 Pre Opening Tip
When your first customer walks in they are going to ask the same questions that your next 1000 clients are going to ask.  They will start with what is the price of a unit simply because they do not know what else to ask and often follow up do you have any specials?  If you want to charge premium rates you better have written scripts memorized that provide the answers to these and the 7 other concerns they will ask you or you will lose many rentals.  I can visit 20 facilities and maybe one will have some of the answers to:1  I need to think about it
2 I need to check for with my wife or boss
3 I just need information
4 Price seems high or can you do any better on the price.
5 I don’t need it until next week
6) I don’t need it until I sell my house sells
7) The client who does not provide his concern or objection
________________________________________________________
Check out this recent article at Inside Self Storage: By Marc Goodin

How to Perform a Mini Demand Study on a Potential Self-Storage Site

For a great resource to retrieve initial metrics for your demand study go to  RADIUS here  radius.unionrealtime and get your free credits now.

 

Here is our add that is going to be the September issue of Minico Magazine, next to Marc Goodin’s Article on why Franchising for Self Storage you need to read.

As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
Vendor Highlight

Instead of highlighting one Storage Authority Vendor we want to highlight how extremely important it is that your vendors work together and the better they know you, your systems, platforms and each other, the more efficient and profitable you will be since you will have double the time to market your business.  For Storage Authority Franchise owners the savings in time because of this vendor synergy is well over 200 hours in your first 6 months of operations.  And even a second 200 hours because Storage Authority has done the research on the vendors.

For example, Sitelink can set up our franchisees by cloning the Storage Authority forms, fees, various automatic late letters, emails and fees, user settings, tenant insurance, discounts and more saving hours and hours.   Then the next part of the startup puzzle is making sure your other vendors are all tied together day one. Before you open you need to make sure your open Tech gate & kiosk, storsmart insurance, G5 website, Late 2 Lien, SiteLink Merchant, StorageTreasure online Auction and others are all tied together.

One simple example that saves us time and money and even makes us money is the vendors we use for the auction process. Late2Lien accesses our 30 day past due customer direct from SiteLink and adds them to our Late2Lien dashboard, for our managers to approve them for auction and then  late2Lien sends the required lien/auction notice. And then Storage Treasures (who by the way is part of the OpenTech Alliance vast host of products and services we use) host our online auction.  As a team things get done and our managers have the training and backup they need to be successful.

It may sound simple but it is not easy. Owners depend on the store’s manager to market, maintain and expand their business. Unfortunately, owners are discovering that the managers are ill-equipped with little to no operational, marketing, sales or customer service experience. And they also cannot keep up with the ever-changing technology  Most facility managers spend 100% of their time doing the day to day and never get to the sales and marketing that can double your profits.

Industry News & Tips You Can Use Today

5 Pre Opening Tips You Can Use Now!

1. Start your list of emails today for your very own facility newsletter.  It is not hard to get 500 or a 1000 local emails when you do it over several months

2. Open your own Mail chimp newsletter account: Every month during construction send out a newsletter keeping your prospects updated on progress and your grand opening.

3. Ask the city about a temporary CO: Construction always takes longer than planned.  If your office is going to be ready before the total facility is completed ask early about a temporary CO.  Even opening a week or a month early is a big deal.

4. Practice Autopay script –  By having this late fee schedule on your desk and starting the lease presentation with a simple “I just need your debit card and I.D to get started”, you can make an easy extra $30,000 a year profits and more time.

5. Visit every funeral home & real estate office within a 5-mile radius twice before you open 

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits.

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“The way to get started is to quit talking and start doing.”  –Walt Disney, Co-Founder, Disney

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

Sample Self Storage Development Budget & Proforma

Self Storage the Art of the Auto-pay

Recent Storage Authority News Letters

July 2018–Roof Tops are on Getting Ready to Rent

June 2018 Newsletter Self Storage Development–Aerial Drone Video

May Newsletter 2018–New Self Storage Construction Photos

Storage Authority Video of the Month

Storage Authority Pre-Opening Preparations

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Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354

May Newsletter 2018–New Self Storage Construction Photos

Storage Authority News

It has been a very busy spring construction season with multiple foundations being poured as we speak.  You will want to like our facebook page for many upcoming construction photos and construction tips.  https://www.facebook.com/storageauthority


Here is an early morning foundation pour for Scott’s Storage Authority Mullbury FL facility. if you look closely you will see the spacing across the foundations.  This permits for beams below the foundation floor which were required due to the soil types.

Here you can see 4 pads being under construction.  The project has approx. 70,000 net rentable square feet.  The area to the right is for RV & Boat parking.


I always like to reward myself with a good glass of wine when the first foundation goes in on a new project.  Here I am with my wife GP.

Here is a Storage Authority Houston foundation prep for pouring next week.  You want the office foundation done first and the office building built first. Otherwise, your opening will be delayed a month or even two.  This happens less than half the time because the plumbing (see pipes in the picture) has not been done or because the General Contractor and building manufacture were not told this was a stipulation of the contract.

Foundations Tips You Can Use Today:

  • Always make sure your foundation plans show the saw cuts and that the saw cuts do not run within 1′ of a wall or down the hallway.
  • Make sure the saw cuts are made with 24 hours of pouring the concrete to reduce cracks.
  • Make sure the boards that create the lip at the exterior unit doors are removed the same day and any void created by trapped air is repaired while the concrete is wet.
  • Make sure the concrete is sealed with 24 hours of being poured to reduce cracks.  Sealing also reduces concrete dust in units.
  • Make sure all these items are spelled out in your construction specifications and contracts.
  • I always enjoy a good glass of wine on my first foundation of a new project.  A small reward for hard work!
  • Your coming soon sign should be up once the first piece of steel goes up.
  • If you have not started your marketing once your first foundation goes in you are behind schedule.
As part of our Dynamic Ease Self Storage Development Series, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
_______________________________________________________________
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com  Don’t forget to check out “Why Storage Authority” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com or Direct 941-928-1354)
                                Vendor Highlight

The new version of Radius is here! Your key to finding better self-storage sites faster with confidence. The industry’s most comprehensive location intelligence platform.Every Region. Every Facility.

Just a short year ago it used to take two days of hard work to do a mini demand study to determine if you should make an offer or do a further review.  Now you can do the same mini demand review in less than an hour with Radius.

In one simple screen for a chosen radius you get:

  • The locations of the existing self-storage and a ton of info on each one.
  • Demographics including population, # households, income & more.
  • The total square footage of the existing self-storage broken down to gross and net square feet and climate control and no climate control.
  • The existing sf of self-storage per person.
  • Self-storage pipeline info
  • Rental rates for existing units
  • And this is just the beginning. Zoning, drive time analysis and much more will cut your decision time drastically.  You need to check out their website: https://www.unionrealtime.com/radius.html 

I highly suggest you take up James de Gorter’s,(Co-founder of Union Real-time) offer to provide you a demo.

Dive Into the New Era of Self-Storage AnalyticsLog onto the new Radius platform with your email address and this temporary password: 15o>Qp?z and get started with the most comprehensive data and analytics platform the industry has ever seen. As always, feel free to reach out! We want to ensure that you get the maximum value out of our new platform.

                                                     read more

Radius tips you can use today:

  • 7-8 sf/per person of self-storage can be a good starting point of self-storage at equilibrium if you do not have local self-storage averages.
  • You can simply move the Radius anywhere on the screen to compare different densities of self-storage in a given radius.  And you can visit areas from low density to high density to get an idea of what density the occupancy falls off.
  • Union real-time Radius allows you review a specific address but since you can move the radius on the screen and at the same time see the sq ft of self-storage per person it is a great tool to help you decide where are the best locations to look for self-storage.
SBA Loans

Finding land and self-storage loans are always one of the first questions our potential franchisees ask us.  Our national land brokers Morrow Hill, understand the land, franchising, self-storage and Storage Authority and work hard in assisting us and our franchisees to find land.

There are several great banks that have experience in SBA and self-storage lending.  But we are excited to take it to the next level where our preferred Storage Authority bankers are not only SBA self-storage lending experts but are also experienced Franchise lenders who understand the value of franchising and the value Storage Authority and are accordingly ready to provide you the service and great terms you deserve.   Next month we will be ready to provide all the details!

Industry News & Tips You Can Use Today

Tips

 1. Finding Land:  One of the biggest mistakes is not knowing or considering the self-storages in the pipeline.  In many cases there are none but other cases, often in cities and areas of very high 3 mile populations they can turn a great site into a pour site.  I just looked at a brand new facility for sale in Ft Lauderdale.  The existing 17 facilities in the 3-mile radius provided  7.4sf of self-storage per person. This was reasonable given many factors but the fact there were 10 new facilities in the pipeline made the asking price multiple millions high.

2.  Asking price: I just got an email from a self-storage in the Boston Area with the heading $5.4 Million price reduction.  When I talk to the brokers many realize many prices for existing facilities are outrages and their answer is “we are just testing the waters.” It is buyer beware world out there.  Paying 4 – 5 cap rates on next years earnings is risky business.

3. Construction Contract:  All the plans and specs will still miss some items so every contract should have an addendum that outlines often overlooked items like the foundation tips noted previously.  My favorite often missed item is the cleaning of the interior of the building.  Sounds funny but it is a $10,000 item. Start your list today.

4. Website: Your website should be done by a self-storage expert otherwise you will lose rentals month after month.  You should expect to pay around $400 a month to keep it an updated top of the line website.  The website is so important we provide the Website for our Franchisees.  Our new website is going into production and we look forward to highlighting it shortly.

5. Marketing: You need to have your marketing plan before you apply for your bank loan.  If you want some ideas on how to be the Ritz vs Motel 6 email garrett@storageauthority for The Storage Authority Ritz marketing highlights.

Storage Authority experts are ready to help you every single step of the way, from finding land to operations, to driving your revenue year on year.  If you have a question give us a call. Team up with the experts to save time and maximize your profits.

Can you tell which foundation photo above matched this Storage Authority layout?

ARE YOU READY?

Click here to Get Pre-Qualified to Begin your Journey to Financial Freedom with Storage Authority Franchising!

“Whether you think you can or whether you think you can’t, you’re right!” 
Henry Ford

Recent Storage Authority Blogs You Will Enjoy!

Complete Storage Authority News Room

More big box retailers closing – Think Self Storage Conversions!

Are you planting enough Acorns for real oversized Self Storage Profits?

Recent Storage Authority News Letters

April 2018 –Advantages of Buying a Self Storage Franchise

March 2018 Self-Storage News & tips you can use.

February 2018 Self Storage State of the Union-Tips you can use Today!

Storage Authority Video of the Month

How to Find Land.
Share
Tweet
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Please share!      We Love Referrals.

Storage Authority
677 N Washington Blvd.
Sarasota FL 34236

www.StorageAuthorityFranchise.com         Garrett@StorageAuthority.com
1-941-928-1354