November 2018 Newsletter
Storage Authority® News
If you are not using psychology-based marketing like the retail and hotel industries you are leaving big $$$$ on the table. And psychology-based marketing starts with your website.
We have just launched our new websites. They are vibrant for both our clients and for Google ( ie SEO friendly). Choosing a facility is often more of a feeling based than a fact-based decision. Notice how we evoke emotion over intellect with our rotating action hero photos, quotes, and site layout. Emotion is a huge ingredient in buying and rental decisions.
Why do they rent at Storage Authority? It just feels right!
Have you ever wondered why so many companies, like McDonald’s and Burger King, use red in their logos? Red attracts attention! Of course, both our logo color, name, and tagline were carefully chosen to get in the minds of our clients and produce more rentals.
You hear a lot of talk about renting online but if you take a closer look 95% are glorified reservation sites that require renters to go to the office to complete the process before they get access. How does this help your potential clients who want to move in on Sunday when you are closed? It does not. Our websites allow you to rent and move in after hours. For now, we decided to allow them to move in with the requirement they need to bring a copy of their photo ID within three days of their move-in date to keep their gate code activated. It won’t be long before we can get a photocopy of ID with the online Rental.
We believe in both the high touch and high tech approach. This allows our renters the amenities and the most options possible. And keeps franchise owners second highest expense, the managers salary reasonable. In case you did not know, taxes are your number 1 expense. The days of having an office open from 8 am to 7 pm – 7 days a week are long gone. Time for the kiosks and website to take care of our clients some of the time. I just saw a 7-11 fully automated – no employees. It is time to embrace choices.
Most renters will find there local Storage Authority website via a direct link. Here is one example site: www.StorageAuthorityWaltersRd.com
We also have the Storage Authority Corporate rental site that provides all the Storage Authority locations – Good for SEO and one more way for renters to find us. Check it out: www.StorageAuthority.com
Don’t forget to check them out on your phone and ipad to see how well they adjust to screen size. We love reviews so If your impressed go ahead and leave a review on the website.
Thanks for the great work G5! You can get more info on G5 website by emailing Christina at: Christina.firstname.lastname@example.org
As part of our Dynamic Ease Self Storage Development Series
, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com
Don’t forget to check out “Why Storage Authority
” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com
or Direct 941-928-1354)