Storage Authority® News
Our three newest Storage Authority® Franchise owners are scouting land in northern Philadelphia and southern NJ. Their experience as owners of several food franchises is helping them get off to a fast start.
In Florida construction is moving along well for our First Florida Storage Authority® Franchise slated to open late this year. The second Florida Franchise location is underway with the Land Option to buy completed, and the site design in progress.
We will be flying out next month for the grand opening of our first completed facility in Texas. If you would like to meet with us in Houston when we are there give us a call.
Thanks for all the great feedback on the recent article ” Why Franchising for Self Storage” by Marc Goodin our President, published in the Mini Messenger Self Storage magazine. It is too long to reprint the entire article here but here the few paragraphs you will enjoy.
Self Storage Franchising Works!
By Marc Goodin
We know franchising works for many businesses like hotels, restaurants, coffee shops, and others because we spend our money with them on a regular basis. A new franchise opens every 8 minutes of every business day. Franchises generate 2.3 trillion dollars a year in the US. But you may be asking yourself will it work for self-storage? Well, you’re not alone, many industries throughout time have questioned the concept of Franchising, most notably Hotel and Restaurant owners, who had the same question – will it work for my industry. But as you drive down any main street, you can see they became believers.
The emergence of Large Self-Storage Corporate Operators, including REITS, present risks to the independent owner as large experience operators are expanding rapidly in every region in the US, taking market share from their less sophisticated independent operators. A Franchise will bring Large operator systems and technologies without taking control from the owner. Brand identity in all sectors of retail (Hotel, Restaurant, Self Storage Etc.) is becoming the dominant driving force in marketing your product to the public, with the customer demanding consistency, purchasing power, reward systems, reservation systems and more that are all identified with the brand identity that a franchise can provide.
Independent owner/ operators in many cases are not the day to day managers and therefore depend on the store’s manager to market, maintain and expand their business. Unfortunately, owners are discovering that the managers are ill-equipped with little to no operational, marketing, sales or customer service experience. And they also cannot keep up with the ever-changing technology. A Franchise would provide that owner and manager with the systems and technology to not only capture higher market share at premium rates but also be part of a scalable platform to compete and surpass the competition.
Franchising began over 40 years ago with companies like Holliday Inn and McDonald’s. They realized that franchising allowed owners time to build their business much faster because they do not have to reinvent the wheel. Quickly it was clear that by joining a team, the economy of scale, support systems, branding, training, and increased profits (that are impossible to obtain for most individuals) could be obtained by owning a franchise. This was the birth of modern Franchising! There are nearly 1 million franchises in the US. This number grows every year as more individuals seek business ownership offering benefits often not available by starting their own venture.
As part of our Dynamic Ease Self Storage Development Series
, we help our franchisees around the development landmines, including finding land, designing, financing and building a premier self-storage facility and to understand the options and prepare accordingly.
If you want to learn more about Storage Authority Franchise there is a wealth of information on our website www.StorageAuhorityFranchise.com
Don’t forget to check out “Why Storage Authority
” and our blog/newsroom. Then the next step is to apply on our website or email or call Garrett Byrd (Garrett@StorageAuthority.com
or Direct 941-928-1354)