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Does Storage Authority Franchising Have Any Competition?

By Ed Clement

"Your Self Storage Planning - Site Selection - Design-Build" by Marc Goodin

Chapter 18

Heck no! Zero, nada, none, absolutely no competition! Skeptical read on!

There is a group of people that would truly like to get into the self-storage business. They have done enough research to know it is a very lucrative real estate business that allows an owner to leverage their time and investment cash.

They are willing to work hard but cannot make it a full-time effort because they have a successful career. They have the cash required but they simply do not have the time to start from scratch and have come to the realization there is no way to get beyond this time hurdle and the lack of self-storage development and operations experience.

So doing it on their own is obviously out of the question. A management company is not going to help them through the development process or allow them to use their skills or make the profits they require to make a significant commitment it requires to build a self-storage. So, they have stayed on the sidelines.

But now Storage Authority, the only self-storage franchise in the US, is the only way to combine multiple powerful ideas that allow these entrepreneurs who were on the sidelines to move forward with confidence.

With a little bit of research, it is easy to understand real estate makes more millionaires than any other business. And with a bit more research it is easy to understand why Self Storage is one of the most profitable real estate businesses in the US.

Try, as a first-time developer to get a bank loan of $5,000,000 loan for your real estate deal. It’s not going to happen. But because self-storage has the lowest bank failure rates of most real estate types, self-storage is incredibly loan friendly even for the first-time developer!

Tell a friend you are going to invest in real estate so you can be a multi-millionaire in five or six years, and you are going to see a lot of skeptical smiles. But tell people in the know you’re getting into self-storage with the same goal they are going to know it is very possible!

And then with just a bit more research, it is easy to understand that franchising by far is the most successful business model ever introduced to business. Franchising began over 40 plus years ago with companies like Holliday Inn and McDonalds. They realized that franchising allowed owners time to build their businesses faster because they do not have to reinvent the wheel.

Quickly it was clear that by joining a team, the economy of scale, support systems, branding, training, and increased profits (that are impossible to obtain for most individuals) could be obtained by owning a franchise. This was the birth of modern Franchising!

Franchising is the fabric of many people's success. It has changed the lives and fortunes of many who may have never done it otherwise. Did you know 41 cents of every retail dollar is spent at a franchise? A new franchise opens every 8 minutes every business day. Franchises generate 2.3 trillion dollars a year in the US.

Storage Authority combines real estate, self-storage, franchising, and a ton of experience for a one-of-a-kind opportunity as the only self-storage franchise in the US. Franchising is an idea whose time has come, and Storage Authority has proven the model for self-storage.

Storage Authority is for a small percentage of entrepreneurs who often have a full-time career and want a lucrative second income and a significant nest egg that will allow them to retire early. It’s hard to think of another way to become a millionaire in 5 years for just 5 to 8 hours a week.

The second group of entrepreneurs that choose Storage Authority have sold their businesses and don’t want to go back to work full time but would enjoy working a few hours a week to improve their own business. And now real estate companies are also understanding the value of a Storage Authority Franchise.

If you are a skeptic, you are still asking isn’t the option of doing it on my own or having a management company run my facility Storage Authority Competition? The short answer is no. We are not in the same business as the management company or REIT facilities or mom-and-pop facilities.

We are not in business to serve the same set of self-storage owners. We have opened self-storage to a group of people that never had an opportunity to own their own self-storage before Storage Authority. They will either develop self-storage with Storage Authority or will not get into the self-storage business.

REITs (management companies) are the Wal-Mart of self-storage that includes having the lowest rental rates in the industry and then to add insult to injury their main marketing consists of giving away a free month at a cost of $50,000 plus a year. Public Storage REIT has over 2,600 facilities. They can't operate a facility as a premium facility with premium rates.

They don’t need to because they can make a lot less per facility and still make a fortune. Most new owners cannot afford to be anything, but a premium facility given it is the fastest way to oversized profits.

If your career is being a serial self-storage developer, spending all your energy developing new facilities so one day you will have several and sell them for a huge multimillion-dollar jackpot, REIT management is the way to go. The significant extra time and money for your facility to make money is not a problem or concern.

But if you are building one or two self-storages for a lifestyle business you simply cannot afford to be like Motel 6. Being more like the Ritz with a very high-end over-the-top sales and marketing program with over-the-top customer service is required.

And in my option, the idea that anyone would recommend that a first-time self-storage developer do it on their own is a bit crazy. Going with a REIT would even be a better choice by far.

Back to why Storage Authority Franchising has no competition. Our Franchisees or potential franchisees are going to either do self-storage with us or not do it all thus we don’t have any competition. Again, our Self-storage franchise model is the ONLY MODEL for the busy professional that does not have 10,000 hours to become a self-storage development expert and self-storage operations and marketing expert.

Storage Authority created a brand-new self-storage opportunity that did not exist before. If you want to learn more our story is out there. Talk to the self-storage community and our franchisees.

What the Industry is Saying about Storage Authority®

"When I first started to investigate different franchise opportunities, I struggled to find one where I continue my career while building a successful business. Thanks to Marc and his team at Storage Authority, I feel I am on the right track to meet my goals. The support from Storage Authority has been outstanding." Kamal S., Storage Authority Franchise Owner, Millstone, NJ

Storage Authority is exceeding my expectations! Their guidance saved us both time & money during the development phase. And now we are renting up lighting fast pace in the crowded Houston Market. I highly recommend Storage Authority Franchise to anyone getting into the self-storage business. Ed & Jenny O., Storage Authority Franchise Owner Houston, TX

"Storage Authority’s design and construction expertise has saved the day over and over. It would have been impossible for me to succeed without the ongoing expertise of Storage Authority!" Scott H., Storage Authority Franchise Owner, Mulberry, FL

As a seasoned owner/operator, Marc has experienced and practices what works and openly shares the missteps and problems he has witnessed around him. He sums up what it takes in his hands-on, tell-all guide to building a storage business and why and how his franchise concept is the ideal vehicle to storage success.” Markus Hecker, Chief Client Advocate, Sitelink Software

“When I first heard about the new self-storage option, franchising with Storage Authority, I was not sure how it would be received. But as I talked to many potential self-storage developers and watch them give up their self-storage dreams, I realized there was not a clear path for their success. As we worked with Storage Authority (and their franchise owners) Storage Authority’s understanding of self-storage development and ownership and commitment to their Franchise owners was clear. Storage Authority practices what it preaches so they know it works. I am inspired by their dedication to fulfilling their franchise owners’ expectations and for them to surpass the competition. There is real gold in their knowledge.”

Robert A. Chiti, President and CEO, Open Tech Alliance, Inc

“Trachte has a long-standing relationship with Marc Goodin and looks forward to providing Storage Authority franchises top quality buildings. Storage Authority offers a one-of-a-kind opportunity for developers.”

Steve Hajewski, Trachte Building Systems

"I am so pleased to be preparing the state-specific form rental agreements for all the franchisees of Storage Authority. Once the franchisee has their rental agreement, Storage Authority allows us to work with the franchisees to make the rental agreement and other forms specific to their operations. That kind of support and flexibility is unprecedented in the franchise industry."

Jeffrey Greenberger, Esq., Partner at Katz Greenberger & Norton, LLP, Cincinnati, OH

Many of our franchisees told us they had been studying self-storage for a while or trying to get started for a while but got nowhere. One even came to us after he ran into roadblock after roadblock. We are excited to say he is well on his way to his goals now “now is the time” and are ready to work to get it done vs 99% of the population who will always be “waiting for the right time “ waiting for the right time “ and are ready to work to get it done vs 99% of the population who will always be “waiting for the right time “ “now is the time” and are ready to work to get it done vs 99% of the population who will always be “waiting for the right time “So, in a sense, the competition to Storage Authority is people’s choice to leaving their money in the bank, in the stock market, in their retirement account or maybe in other real estate like residential rentals.

Given the success rate and profits of real estate investing, owning a self-storage business, benefits of franchising and it comes down to one simple question if you qualify: Are you willing to pay the price for your self-storage dreams and goals?

We have the experience from the trenches, and the secret sauce, and are ready to guide and assist you with finding land, designing and obtaining approvals, building and opening your facility, and then ongoing operations and sales and marketing.

If you would like to learn more about the required discipline to succeed, send me an email at marc@StorageAuthority, or better yet call me at 860-830-6764. Or you can get more info here:

For a free copy of Marc's book, "Your Self Storage Planning - Site Selection - Design-Build"

Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking, and management consulting. He is available at or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity.


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