Storage authority Hires Director of Experience

Storage Authority Press release July 15, 2021


Rapidly Expanding self-storage franchise Appoints retail and self-storage Industry Expert to Team .

Storage Authority continues to build up its leadership team with talented retail and self-storage industry executives. Today, they announced the appointment of Barry Gorenstein as Director of Experience.


Barry has over 30 years of experience in the Retail and Self-Storage trenches. He has been instrumental in increasing many individual self-storage facilities profits and has the awards to prove it. Barry has worked with well-known retail brands such as ATT Wireless, Payless Shoe Source, and Toys R Us. He has extensive self-storage experience working with 3 self-storage companies: Chesapeake Resources, Andover Properties, and Storage Investment Management. Barry was the Director of Operations for 32 Self-Storage properties where he was instrumental in preparing budgets, controlling expenses, improving training programs, creating new manuals, negotiating with merchandise companies, creating secret shop programs, and overall operations. Just as important Barry developed dedicated teams for the company and for the individual facilities success. Barry worked closely with different owners as many of these were with a Management Company. “Whether a concept is 50 years old or 2 years old I have learned we need to be committed to improving, changing with the times and listening to our customers”.

Barry began his career in the retail industry at the ground level and quickly grew into a Store Manager at the age of 20. At the age of 24 Barry won the Spirit Award with Lechters Housewares which was awarded to one person in North America out of over 3500 employees to someone with the drive to achieve amazing winning results while going through adversity. Shortly after that Barry was promoted to District Manager at the young age of 25 where he led a team to achieve the top overall sales results in the company.


Barry joins the Storage Authority team with a powerful foundation and confidence in the brand’s mission to help busy professionals make a lucrative second income. In addition to his demonstrated talent in relationship-building, in development and process improvement, Barry is excited to build on the Storage Authority’s Development, Operations, Training, and Marketing programs.


“Barry’s retail experience is a breath of fresh air, and he is joining our team at precisely the right time,” said Marc Goodin, President of Storage Authority. “Storage Authority is an idea whose time has come, and with talented individuals like Barry being a part of the team, we can continue to grow and thrive in 2021 and beyond.”

Based in Sarasota, Florida Storage Authority is the industry’s leading Self Storage Franchise Operation. Even amid the pandemic Storage Authority has awarded franchise agreements with entrepreneurs in 2021 for new locations in Virginia, Florida, Indiana, and North Carolina. Storage Authority recently had its first Franchisee owned facility, Storage Authority Mulberry FL, sell after being open for just 2 years. It sold close to its asking price of $14,200,000 for a several million-dollar profit.


Storage Authority’s future franchising plans call for increasing its nationwide footprint, where it will establish an empowering hometown premium self-storage community and remarkable experience for their renters. As self-storage continues to rapidly expand into attractive markets across the United States, Storage Authority is actively seeking qualified franchisees who are passionate about self-storage and entrepreneurship.


About Storage Authority

Storage Authority is the only self-storage Franchise in the US. Our focus is on over the top Customer Service and Marketing following the Ritz model. Storage Authority helps busy professionals build a six-figure income and retirement nest egg.

Since it began franchising in 2016, Storage Authority has grown to 23 franchisees with locations open in Florida, New Jersey, Texas, and Connecticut.


To learn about franchising opportunities with Storage Authority email Garrett@StorageAuthority.com