By Drew Case
Storage Authority Franchise
Looking for a little extra boost in your advertising? Incorporate social media posts into your daily and weekly routine. This can be done by either the manager or the owner. You can post pictures or videos and add text, shorten clips, add music, survey questions, "stickers", captions and so much more. All the pictures and videos you see in advertising have something tweaked to make them more appealing and draw more attention. If you aren't using social media, then you are missing an entire medium of advertising. There are countless agencies that will aid you in your social media journey, but much or all of this you can do on your own with a little practice and being open to learning more and improving. At Storage Authority Franchise, social media is incorporated into the daily and weekly marketing plan.
Videos:
How long should a short video be? Most marketing videos should be two minutes or less. Initial video to intro your business you should be about 60 seconds to really make your point. Video length is determined on what you are using the video for and what platform you are placing the video. Platform viewership is not the same, but generally more people will view a short video, rather than a long one.
When creating marketing videos, you should make one point or possibly no more than three-five points. Of course, this really depends how long you will take to get your points across to the viewer. Just remember that most people only watch for about 15 seconds, unless they are truly engaged or really are interested in your points. If you catch the viewers interest , you might get them for two minutes. So, the next time you believe that you are making the "greatest video ever", you might might want to remember, you better make it great within two minutes or less, because your viewership only drops off drastically after that that point.
How long will you grab the viewers attention ?
YouTube- Up to two minutes
TikTok- Up to ten minutes Reels- up to 90 seconds
Instagram- 15-30 seconds Stories- 15 seconds
Facebook- 24-90 seconds
LinkedIn- 30 seconds to five minutes
Twitter- 20-45 seconds
Check out the links below for examples:
Let me provide an example:
I recently spoke with a friend about this topic and he stated that he was looking up how to play something on his guitar. He found numerous short videos that were 30 seconds to two minutes long. He also found a video from a guitar legend that discussed the same aspect he wanted to learn. Well, he watched about 5 short clips and never bothered with the guitar legend tips, simply because it was just too long.
The majority of people watch complete business-related videos if they’re less than 60 seconds long, but less than 25% will complete a video that is longer than 15 minutes. Platforms offer what is called analytics to view your detailed results on how your video is doing. This will also clue you in to how you should create future videos and what is catching the views. If you really feel the need to make a long video, then consider "chapters" to gain a higher SEO and the shorter durations will maintain viewers and make the eager viewers come back for more.
As far as grabbing attention with your video, you will want to jazz it up with the various options available during the posting process. Adding text, voiceovers, music, colors, stickers, captions, sparkles, surveys, GIF's and even the way you move your hand, eyes and head make a difference. When you watch a video where the person constantly moves their hands in a small window, remember they are doing that on purpose. Once you notice this, you can't unsee it! There is research available and all sorts of video making apps for all these little details that make your video more appealing.
As far as making the videos, give it a shot. You might make a few bloopers along the way, but try to be natural, don't read from a script and pay attention to your lighting and background noises. Have fun with it and find out what works best. In self storage, don't be afraid to do a selfie- video or an interview. Consider a video rom the street or of your product in use (units, security, showroom, etc). You can make them fun or to the point.
Photos:
Photos are handled similarly as videos, but its just a one shot deal. Again, you can do so many edits to photos its unreal. Frequency in posts matters as much as trying to get that "perfect" photo.
You can edit photos on your phone with the included editing tools or use an application on your phone or computer to get more detailed. The platforms have all the fun tools to make these pictures pop even more,
Lastly, don't forget your hashtags for videos or photos. These improve your SEO and bring in new followers. Hashtags reveal how popular they are as you use them. Mid-tier (500k- 1million)to the most popular ones (1 million +) are usually your best practice. You will usually grab your followers, but new followers spread the word even more.
Generally, the use of Social Media will add another aspect to your advertising and get your business out there. Short reminders and consistency are the key to having good penetration on any platform. Have fun with it and learn along the way. You can always hire a company to do this for you, but there are so many simple actions you can take to make a huge difference right away and for little to no cost. This information really only scratches the surface, but maybe it was too long? Maybe you only read the first paragraph and moved on! Did you make it to the end? Hopefully you did and you can venture out into Social Media and make an impact on your business.
Storage Authority's guidance in self-storage development underscores the intricate balance between meeting storage demands and environmental sustainability. By aligning with Storage Authority's principles and leveraging our team's expertise, along with your engineer, architect, and general contractor we can navigate the complexities of impervious coverage with confidence, ensuring the creation of self-storage facilities that are both economically viable and environmentally responsible.
Storage Authority Franchising is all about owning your own local self-storage business, supported by professional systems and expertise. We like to say, "You're in business for yourself but not by yourself." If self-storage is on your mind, don't hesitate to reach out to Drew Case at Direct: 513-582-0125 or Drew@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity. Your self-storage journey awaits!
If you would like to learn more and start your journey to self-storage ownership click the link here:
Your success story begins with Storage Authority!