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A Recent Haris pole reported a six figure income equates to survival not success. When your paycheck and your $1.5 MM savings does not keep up with inflation it is time to invest where you can make a great six figure yearly side income plus 15 times your cash investment in 10 years when you sell or refi. If you knew you could sell your self storage for a $15,000,000 profit in 10 years or less, would you invest in yourself and self storage? Of course you would! So whats th

In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.

By Marc Goodin   We are going to start by assuming you have or will have a trained manager who has perfected the basic skills to operate and market a self-storage facility.  Secondly, we assume your goal is to make premium profits versus doing ok.    Three things are required to make sure self-storage does not become a full-time job. A detailed Manager’s Operations Manual?  A detailed manager's Sales and Marketing Manual and a detailed monthly and yearly marketing plan.  If y

Design-build requires a high degree of collaboration between the designer and the builder. Hence, they work together as the project progresses, seeing various benefits like more coordinated tasks leading to higher quality results. In the present, the design-build construction method accounts for 40% of all non-residential construction.   What is design build? What is Design Build? Design-build is a method of project delivery in which one entity - the design-build team - works

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

I was not ready. You are not going to be ready. Until you understant your search for the one confirmation you are looking for is not coming, you will never start . The first step is a leap of faith based upon your comitment to make it work. My recomendation is you call or meet up with every person you know who started a businee and ask if they were really ready or they simple started by taakeing the first step.

2 steps to earrining self storage residual income.

By Garrett Byrd Storage  Authority Franchis e If you’ve been watching the self-storage industry from the sidelines, 2026 is shaping up to be the year to finally get in the game. After the post-pandemic "boom and cooling" cycle, the market has reached a unique point of stabilization. The "wild west" era of 2021 is over, replaced by a sophisticated, tech-driven landscape that rewards smart new entrants. Here is why 2026 is the perfect year to start your self-storage journey. 1.

Why Independent Self-Storage Owners Will Outperform the Major REITs in 2026 The self-storage landscape is shifting—fast. After years of aggressive expansion by the national REITs, the market is entering a phase where independence, agility, and local insight are becoming real competitive advantages. And in 2026, those advantages will matter more than ever. While REITs continue to scale through acquisitions and massive developments, they also face the limits that come with corp

by Marc Goodin. Self storage success and failure are visable the first month you open. Failure occures the first 1 to 2 years of opening and starts with low rental numbers in your first month. Most failures are due to cash flow problems and not the viability of the business. Owners do not have enough cash or cash flow from the business to pay the loan and pay expenses beefore they rent up to break even point. When this happens they often sell the facility at a reduced

By Garrett Byrd Storage  Authority Franchis e Self-storage is a booming, recession-resilient asset class, and the Small Business Administration (SBA) loan program is often the best-kept secret for financing these ventures. Whether you're acquiring an existing facility or building a new one, understanding the mechanics of an SBA loan, especially the interest rate sensitivity, is crucial to your success. Why SBA Loans are Perfect for Self-Storage SBA loans, particularly the SB

By Marc Goodin, CEO of Storage Authority, the only self storage franchise in the US. Top Three Questions: 1 How much cash do I need to invest in self storage to make a good six figure income? (ie, what is the minimum cash needed) Short answer: For a severaaal millionn dollar project you need $1,500,000 with an 15% down SBA loan. If you build multi story or go with a traditional loan with 30% down you may need double this amount. If you have high land costs you may need to

Crazy things that happen in seslf storage development.

Learn why an SBA Loan for self storage in 1 minute.

How do some new storage facilities hit 100 rentals in their first month, while others take a year to reach the same number? It’s not luck. It’s not location alone. It’s an intentional system, one you can learn and duplicate. On Thursday, December 18th at 11 AM EST, join Josh Parker of the Storage Authority team for a free 20-minute flash guidance webinar, Secrets to 100 Rentals in Your First Month. 👉 Reserve your spot here. Be Intentional. Be Seen. Be First. Success in sel

Becoming wealthy—or truly healthy—isn’t about being the toughest person in the room. It’s about knowledge, consistency, and the willingness to learn from people who’ve already walked the path. What’s interesting is that once you  do  reach a level of wealth, it actually gets easier to create more of it. Not because money magically attracts money, but because education, experience, and the right mentorship compound just as powerfully as interest. When I was a stockbroker, my

Some may call me crazy, but I always found ways to save money when building my self storages. Sealing the foundation is not cheap. I had the sealer delivered and sprayed it on myself, saving 50% off the contractor's price. It was almost fun. Enjoying the journey is what life is all about - even when it is was bit crazy. Crazy Auctions Remember the crowds on self storage auction days. Gone! Traded in for online auctions What have you done at your self-storage that is a bit cr

This explains why fear either holds people back or motivates them to build or invest self storage

4 high-end, ELITE office details from our latest build that truly set the Storage Authority Buck Road office way above any of their competitors.

What are yours? by Marc Goodin, CEO of Storage Authority. My #1 Reason is for the massive profit opportunity that allows me to spend time with my wife, GP, following the sun. My #2 Reason is for the massive real estate depreciation that can significantly reduce or even eliminate income taxes on your self-storage income and even your W2 income. Plus, I love taking out $500,000 to $1,000,000 tax-free when I refi. And it provides me more time to go fishing! My Reason #3 is t