By Garrett Byrd Storage  Authority Franchis e In the competitive world of self-storage, where square footage and security features often dominate the conversation, it's easy to lose sight of what truly sets a brand apart: the human touch. At Storage Authority Franchise , we're flipping the script. We're not just in the self-storage business. We're in the hospitality business. Why Customer-Centricity is the New Standard in Self-Storage Self-storage isn't about cold metal do