By Garrett Byrd Storage Authority Franchise If you’re looking to get into self-storage, ignore the glossy “buy a perfect Class A facility and collect passive income” narrative. That’s institutional territory. The real opportunity for individuals sits in the messy middle: older or under-managed properties where the previous owner left money on the table. Why Value-Add Beats Everything Else for New Entrants Self-storage rewards operators who can improve NOI more than almost any
