By Garrett Byrd Storage Authority Franchis e Self-storage development is often perceived as a straightforward real estate play: buy dirt, build metal hallways, and collect rent. The reality for modern developers is far more complex. While location is critical, the single greatest determinant of a facility’s long-term Gross Potential and speed to stabilization is the "unit mix." Developing an 80,000 square foot facility involves millions in capital expenditure. Getting the mi
