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By Garrett Byrd Storage Authority Franchis e In the self-storage world, a "low-price leader" strategy is often just a mask for what New York City regulators are now calling predatory practices. Recent headlines have exposed industry giants for luring customers in with "teaser rates," only to double rents within months and hit families with "junk" fees. These deceptive strategies don't just hurt the consumer—they poison the well for every local operator trying to build a leg

By Garrett Byrd Storage Authority Franchise In the past, Real Estate Investment Trusts (REITs) attracted self-storage customers with...