Charge more and win more customers! Sounds counterintuitive but is it?
Anyone who has been in business a minute knows it’s critical to keep an eye on your competition. From competitive shops to internet sweeps of rates and unit sizes us folks in the self-storage industry always have a keen eye on the competitor when it comes to price and rate. Is that what really matters to the customer though?
Imagine this: you stroll into a self-storage facility, and immediately you're greeted by a warm smile and a helpful staff member ready to assist you. As you walk through the facility, you notice how clean, well-lit, and secure it is. Every detail has been thoughtfully considered to ensure the safety and satisfaction of customers like you.
But what sets this facility apart from the rest? It's not just the physical space—it's the commitment to providing an unparalleled customer experience. From the moment you inquire about a storage unit to the day you move your belongings out; you feel valued and supported every step of the way.
Now, let's talk technology. In today's digital age, advanced technologies are revolutionizing the self-storage industry. Imagine a facility equipped with state-of-the-art security systems, automated access controls, and online reservation and payment portals. These innovations not only enhance security and convenience but also elevate the perceived value of the facility in the eyes of customers.
But here's the kicker: when you combine exceptional service with cutting-edge technology, you create a winning formula that allows you to command higher rates, even in a competitive environment. Customers are willing to pay more for storage experience that exceeds their expectations and offers added convenience, security, and peace of mind. A great deal of these customers will go to one facility and if that facility wows the customer they will rent right on the spot and never even consider shopping for rates.
Take, for example, a facility that offers climate-controlled units, 24/7 access, and digital inventory management tools. Sure, their rates might be slightly higher than the competition, but customers are willing to pay a premium for the assurance that their belongings are safe, secure, and easily accessible whenever they need them. Add in amazing customer service and who in their right mind would pass up that deal, and guess what they don’t.
Moreover, investing in quality customer service and technology isn't just about attracting new customers—it's about fostering loyalty and building long-term relationships. When customers know they can rely on your facility for top-notch service and innovative solutions, they're more likely to choose you over the competition time and time again, and even better tell others.
So, if you're looking to stand out in a crowded market and command higher rates for your self-storage units, remember this: prioritize customer service, invest in quality facilities, and leverage advanced technologies to create an experience that keeps customers coming back for more. By focusing on what matters most to your customers, you can not only survive but thrive in even the most competitive environments.
Written by Kevin Harless development director at Storage Authority Franchise. Contact Kevin at kevin@storageauthority.com. 04-12-2024