MARKETING MAKES A DIFFERENCE..."CRUSH YOUR COMPETITION"

Jul 23, 2024
1 min read

Updated: Jul 23, 2024

By Drew Case

Storage Authority Franchise

Marketing self-storage is not something every self-storage location does. In fact, many don't do it at all. Why not? It only takes a little energy to make a huge impact in your facility. This will lead to higher occupancy, rates and profit. There are numerous marketing ideas, over 101, you can choose from Storage Authority CEO Marc Goodin's book "Crush Your Competition".

This is a simple read and you can use it as a workbook. Challenge yourself to implement one a day, week, month or however you choose. Marketing is an aspect that can really set you apart from your competition.

One of my favorites is Week 97: Christmas & Holiday Marketing.

A food drive - two cans for food bank and $15 off you rent in December. There are 10 other ideas in this week alone.

Get the book, read it and apply it. You can also follow Storage Authority Franchise on Facebook, Instagram, LinkedIn and Facebook for when I post a couple times a week from the book. Check out our website at StorageAuthorityFranchise.com for more information and also our blogs.

Blogs:

https://www.storageauthorityfranchise.com/blog-news

Storage Authority Franchising is all about owning your own local self-storage business, supported by professional systems and expertise. Reach out to Drew Case at Direct: 513-582-0125 or Drew@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity. Also, check out more blogs at www.StorageAuthorityFranchise.com.

6 Comments

marketing woodensure

May 26

This was a solid breakdown of how effective marketing can really set a business apart from its competition. The emphasis on consistency, positioning, and understanding customer behavior is especially relevant in today’s crowded markets. It’s interesting how these principles also apply in other industries where presentation and experience matter just as much—like in short-term rentals, where even something like airbnb furniture choices can subtly influence how guests perceive value and quality. Overall, a very practical and insightful read.

Shree Ayurvedic

May 18

Hello! Great insights on marketing and standing out from competitors. I especially liked the focus on strategies that create real business growth. Also, businesses exploring solutions like Ayurvedic medicine for digestion can learn a lot from strong branding and customer-focused marketing approaches shared here.

monikawebtter

Dec 18, 2025

Very informative post. I agree that investing in quality furniture makes a big difference in daily life. We recently explored options for a dining table set with 6 chairs, and your tips on size and material are extremely helpful. Keep up the good work!

monikawebtter

Sep 24, 2025

The dining table is truly the heart of any home, where meals turn into memories. I really enjoyed this blog post — it highlights how the right dining table can enhance not just your space, but your family gatherings too. Whether it’s a cozy round table for small apartments or a grand wooden table for big families, choosing the right one makes a huge difference. I appreciate the tips on matching dining tables with interior styles. It’s amazing how such a simple piece of furniture can add so much warmth and character. Looking forward to reading more design ideas like this!