Not that Goals stuff again


By Ed Clement


  • Goals increase your conviction in achievement. Defining your goals gives the conviction and confidence that the set goals are achievable. Successful people typically know where they are going and how long it would take them to reach their destination.

  • Goals support decision making. When you have set goals, there is no confusion as to the direction you need to move toward. Whenever you need to choose between two courses of action, you can choose one that takes you toward your goals. As a result, having your goals defined aids effective decision making.

  • Goals motivate you to act. Keeping your meaningful goals in mind motivates you to persevere. Instead of hoping to do something someday, you focus on your progress right away. The joy of achieving your goals motivates you to keep working, regardless of the difficulties involved.

  • Goals help you reach your full potential. Setting and working toward your goals can help you realize your full potential and capabilities. You might start believing in yourself more than ever before, making it easier and quicker to reach your defined goals than in a scenario with no goals defined.


Marc and GP Goodin celebrating the progress of another new Storage Authority facility as it moves closer to completion.



“By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.” — Mark Victor Hansen




Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking and management consulting. He is available at Ed@StorageAuthority.com or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity and advantages with you.