The 10x20 Money Maker That You Will Never Rent

By Josh Parker

The most important unit in your facility- the one that will make you the most money- the most valuable 10x20 space in your entire facility- and you will NEVER rent it.

If you didn't guess by now, I'm talking about the 10x20 money maker in-office show unit.

Here are 3 reasons your show unit should be in your office, and why it will make you more money than any other unit, even though it will never be rented to a single customer.

1. Luxury. Impress them from their first glance with a bright, clean, airy unit. The office (and therefore the show unit) smells great, there is nice music playing, just steps away is a comfortable seating area and a complimentary coffee bar.... you're already set yourself miles above your competition, and all you've said is "Hi, how can I make your day better?"

2. Speed Sells. With a 10x20 show unit right in the office, you can get the customer from the door (that you opened for them!) right into the show unit in a matter of seconds. Show them they are your priority, don't make them wait around, or waste their time. Get right to assuming the rental and figuring out what unit is the best fit for them- in seconds, not minutes (and a long walk out back to a dirty unit).
   

   

   
   

3. Convenience! Many sizes, all in one space. Your most common unit sizes can be displayed by using a 10x20 office show unit. By using high-quality floor tape and wall magnets to indicate unit sizes, you can section out 10x10, 5x10, 5x5, 10x15, and 10x20 unit sizes. Customers can envision a variety of unit sizes, all in one convenient space.

You will rent more units by having a show unit in your office. It is that simple. In the door, into the show unit, and right into the sales script, in seconds. Many customers are unfamiliar with self-storage and will appreciate the tangible experience of seeing and actually being in a unit. And when it is as impressive as this one at Storage Authority Buck Road, it practically sells itself! Combined with exceptionally trained Managers and sales scripts, it is a winning combination.

Being a Luxury brand is not a sales tactic, and it's not a single ONE thing, but rather an intention, a mindset, and a thousand details- from design to operations, sales & marketing, and everything in between.