The importance of branding and partnerships in Self Storage industry is more evident with every pass

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I was excited a couple of weeks ago when I received the above newsletter from Sperry Van Ness, a major national self storage brokerage.

There is nothing more exciting when an ideas time has come. We are starting to hear on a regular basis how the small guys are going to struggle more and More against the large REITS and other big players if they don’t find a way to brand themselves and take advantage of team work and purchasing power of larger self storage companies.

One thing often being left out of the article is how with a franchise system and pride of ownership the small guys can actually beat the REITS

Storage Authority Franchising: They right team at the right time.

Marc Goodin