When people investigate Storage Authority and our franchise system we have found there are four major categories of prospects:
Tire kickers. The facts or nothing we say or do will make a difference. The are not part of the 1% who will ever own their own business.
Prove to me …… or why do I need you prospect. Again the facts or nothing we say or do will make a difference. They had their minds made up long before they called us. When the conversation of self storage comes up they will be the ones who say ” I was going to do that but the guy down the road beat me to it”
Financially not qualified prospect. They often have the desire and are willing to work hard but just don’t have the $400K equity to get started.
Professionals looking to make a better return on their hard earned savings and often an opportunity that will make a good six figure income and even allow them to retire early if they choose.
So how does a qualified prospect make a decision? They typically ask and answer the following questions:
Do I want to own my own business? – most people do not.
Do I want to work more now (I already have no time) so I can have all the time I want in the future – most people are not that ambitious.
If self storage works like the experts say, is self storage the business I want to be in to make my dreams come true or do I have a better opportunity? Since Self Storage is one of the very best real estate investments few people have a better option where they can keep their career.
If you got to the last question and the answer was yes the rest is easy. Do research every week until you decide the pros & cons of doing it on your own or with Storage Authority.
If you want to learn more about franchising you need to read the up coming September issue of the Minico Messenger the article Why Franchising for Self Storage. It provides both a history and background on franchising, And also explains why the time has come self storage franchising. But often it comes down to understanding the value of being a premier facility vs being an average self storage and what it takes to be a premier facility. The value is in the millions and it takes 10 year of energy in the trenches to become and expert on your own. You will find this is true in many businesses. If you want to be way above the competition and do not have 10 years of experience from the trenches there are few if any ways to get all the expert guidance and assistance you need. Here are just a few of the things that Storage Authority provides that you will have a hard tine finding elsewhere
Where else is someone going to work as hard as you are to make sure your a success? No Where!
Will you have an expert on your side 24/7?
Get the land expertise you need for pennies on the dollar?
Get the engineering expertise you need for pennies on the dollar?
Get the zoning expertise you need for pennies on the dollar?
Get development expertise you need for pennies on the dollar?
Get the construction expertise you need for pennies on the dollar?
Get the operational expertise you need for pennies on the dollar?
Get the marketing expertise you need for pennies on the dollar?
Get the sales expertise you need for pennies on the dollar?
Get the rental expertise you need for pennies on the dollar?
Get the customer expertise you need for pennies on the dollar?
Will you have a partner to call every time you have a question?
Will you have someone with 30 year experience of real estate, self storage and design experience to review your site plans?
Will you have someone to tell you your opening rates are two low?
Will you have someone outline one on one, in a development manual, in a check list the 5 stages of development and help you at each stage?
Is some one going to share with you the many how to tips and training that can leads to hundreds of thousands in extra profits?
Will your state of the art management software come set up with over 25 forms and letter, emails, late fees and more?
Will you be provided with the state of the art website that allows you to stand out and rent on line?
Has all the research been done for you to insure you have the best vendors in the industry?
Will you get the expertise and banking application assistance to impress your Bank?
If you want to learn more lets talk. Marc 860-830-6764