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By Garrett Byrd Storage  Authority Franchis e The Russell 2000 and Your Next Storage Project: Why the Domestic Heartbeat is Thumping Again! If you have been watching the financial headlines lately, you have likely noticed the Russell 2000 index making waves. After years of large-cap dominance, small-cap stocks are finally finding their footing in this new 2026 economic landscape. But why should a self-storage developer care about a stock index? The answer is simple: The Russe

By Garrett Byrd Storage  Authority Franchis e If you’ve been watching the self-storage industry from the sidelines, 2026 is shaping up to be the year to finally get in the game. After the post-pandemic "boom and cooling" cycle, the market has reached a unique point of stabilization. The "wild west" era of 2021 is over, replaced by a sophisticated, tech-driven landscape that rewards smart new entrants. Here is why 2026 is the perfect year to start your self-storage journey. 1.

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By Garrett Byrd Storage Authority Franchise Recent economic data shows inflation cooling to a 3-year low of 2.5%, with the Federal...