By Garrett Byrd Storage Authority Franchis e In the fast-moving self-storage industry of 2026, simply "opening your doors" isn't enough to guarantee success. With rising land costs and a more crowded market, the difference between a facility that stays 90% full and one that struggles with 70% occupancy often comes down to one thing: Competitive Intelligence. If you aren't regularly stepping out of your office to see what the facility down the street is doing, you're essentia
