By Garrett Byrd Storage Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr
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![[Webinar] Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead](https://static.wixstatic.com/media/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg/v1/fill/w_753,h_566,fp_0.50_0.50,q_90,enc_avif,quality_auto/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg)