[Webinar] Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead
- garrett581
- Dec 26, 2025
- 2 min read
By Garrett Byrd
If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated.
Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metric alone have struggled with slow lease-up and underwhelming returns.
The smartest developers now rely on more sophisticated, data-driven indicators that reveal true demand.
Ready to upgrade your feasibility process?
Join this free live webinar hosted by Storage Authority experts, proven leaders who've guided dozens of successful self-storage developments through their franchise system.
Why Square Feet Per Capita Is Falling Short in Today's Market
The self-storage sector continues to show resilience heading into 2026, with transaction volume already exceeding 2024 levels and new supply growth slowing to around 2.5-3% of existing inventory.
But sq. ft. per capita misses key drivers like:
Rental rate trends and street-rate performance
Real competitors or just pushing the supply higher
Demographic shifts(Population), migration, and life events
Submarket-specific economic factors
Emotional Data
Visibility (Think Retail)
As multiple industry reports note, there's often no meaningful correlation between sq. ft. per capita and actual unit pricing or demand in top markets. Relying on it can lead to oversupply in seemingly "underserved" areas or overlooked opportunities in high-performing ones.
What You'll Learn in This Must-Attend Webinar
In this live panel discussion, Garrett Byrd, Marc Goodin, and Josh Parker at Storage Authority will share the metrics they use to evaluate sites and predict success for their franchise owners:
The critical flaws in sq. ft. per capita
The proven alternative metrics top developers prioritize for accurate feasibility
How to spot truly underserved markets in 2026's evolving landscape
Live insights on current trends: slowing supply, stabilizing rates, and emerging opportunities
Webinar Details
Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead
Date: Thursday, January 15, 2026
Time: 11:00 AM EST / 8:00 AM PST
Duration: 25 minutes + live Q&A
Hosts: Storage Authority Expeets
Cost: FREE
Format: Live online (recording available for registrants)
Registration is open but filling quickly—these Storage Authority webinars consistently draw hundreds of attendees.
Register Now for Free
Level Up Your Self-Storage Game in 2026
Whether you're planning your next ground-up development, evaluating acquisitions, or optimizing existing facilities, this session will give you the tools to make smarter, more profitable decisions.
Bring your questions—the panel will answer live!
See you on January 15th.
If you have questions about how to get started in self-storage or about self-storage franchising?
📩 Questions? Contact: Garrett@StorageAuthority.com
📞 Schedule a 1-on-1 Call: Schedule Discovery Call Or Call 941-928-1354
📚 Free Book: “Is Self Storage the Right Investment for You?”
Email Garrett for your free copy at Garrett@StorageAuthority.com
Comments