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By Garrett Byrd Storage  Authority Franchis e In our latest webinar, we shared how to evaluate sites with more precision than most brokers. This recap covers the technical traps and the local strategies needed to build wealth this year. Key Takeaways from the Webinar 1. The Myth of Square Foot Per Capita . For decades, the industry relied on the 7-8 sq. ft. per capita rule. In 2026, this is a lagging indicator. The Flaw: It doesn't account for obsolete facilities (1980s style

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

By Garrett Byrd Storage Authority is the only self-storage franchise. The term "square foot per capita" refers to the amount of...