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![[Webinar] Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead](https://static.wixstatic.com/media/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg/v1/fill/w_753,h_566,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg)
![[Webinar] Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead](https://static.wixstatic.com/media/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg/v1/fill/w_753,h_566,fp_0.50_0.50,q_90,enc_avif,quality_auto/d977a5_8c8c98fa513041b084f49aae58a5ce39~mv2.jpg)
[Webinar] Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead
By Garrett Byrd Storage Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr
Dec 26, 2025
What is Sq Ft Per Capita for Self Storage?
By Garrett Byrd Storage Authority is the only self-storage franchise. The term "square foot per capita" refers to the amount of...
Jan 19, 2024
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