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Unlock Your Next Deal: How to Find & Evaluate Self-Storage Land Using Data Are you tired of guessing where the next high-performing self-storage market is? In the world of commercial real estate, data isn't just a "nice to have," it’s the difference between a facility that stays 40% empty and one that rents up fast at premium rates. Join us for an exclusive live webinar  where we dive deep into the mechanics of site selection and market analysis. Event Details Topic:  How to

By Garrett Byrd Storage  Authority Franchis e In our latest webinar, we shared how to evaluate sites with more precision than most brokers. This recap covers the technical traps and the local strategies needed to build wealth this year. Key Takeaways from the Webinar 1. The Myth of Square Foot Per Capita . For decades, the industry relied on the 7-8 sq. ft. per capita rule. In 2026, this is a lagging indicator. The Flaw: It doesn't account for obsolete facilities (1980s style

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

By Garrett Byrd Storage Authority is the only self-storage franchise. The term "square foot per capita" refers to the amount of...