[webinar] How to Use Data to Find & Evaluate Self Storage Land w/Special Guest Jim Breunig from StorTrack
- 1 day ago
- 2 min read
Unlock Your Next Deal: How to Find & Evaluate Self-Storage Land Using Data
Are you tired of guessing where the next high-performing self-storage market is? In the world of commercial real estate, data isn't just a "nice to have," it’s the difference between a facility that stays 40% empty and one that rents up fast at premium rates.
Join us for an exclusive live webinar where we dive deep into the mechanics of site selection and market analysis.
Event Details
Topic: How to Use Data to Find & Evaluate Self-Storage Land
Special Guest: Jim Breunig from StorTrack
Host: Garrett Byrd
When: Thursday, April 16th @ 11:00 AM EDT
Cost: Free
Why You Can’t Afford to Miss This
Finding land is easy; finding profitable land is where the challenge lies. This webinar is designed to show you how to leverage StorTrack strategies to ensure your next project hits equilibrium (90%+ occupancy) quickly.
What We’ll Cover:
Mastering the Tools: Learn the "pro" shortcuts for the Market Discovery Tool and how to export data for 2, 3, and 4-mile radii to get a complete picture of your trade area.
The "8 Sq. Ft. Rule" Myth: We’ll discuss why the national average of 8 sq. ft. per person is just a starting point and why some markets thrive at 12 sq. ft. while others fail at 4.
The Golden Rule of Demand: Why rental rates and occupancy always trump square-footage-per-person calculations.
Pro Tips to Get You Started
Before you join us on the 16th, keep these three "Golden Rules" of evaluation in mind:
Verify, Then Trust: Online data is a powerful efficiency tool, but it must be verified. Always drive the area to find "hidden" competition or pipeline projects that haven't hit the databases yet.
The 10x10 Litmus Test: Use the $160 rule. If a 10x10 non-climate unit rents for $160, your average facility rate is likely $1.60/sq. ft. However, watch out for REIT "teaser rates"; always check what the true "walk-in" rate is.
High Rates = High Demand: A full facility with low rents ($70 for a 10x10) is a red flag. A full facility with high rents ($170+) is the green light you’re looking for.
Ready to stop searching and start finding?
Don't leave your investment to chance. Learn the exact workflow the pros use to evaluate land parcels and project future demand.
Ready for a Deeper Dive?
If this upcoming webinar sparked questions about your specific market or the franchising model, let’s connect.
Schedule a 1-on-1 Discovery Call: [Link to Calendar]
Contact Garrett directly: 941-928-1354 or Garrett@StorageAuthority.com
Claim Your Free Book: Email Garrett for your copy of “Is Self Storage the Right Investment for You?”


