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Self-storage has earned a reputation as one of the most resilient and profitable real estate assets available today. We see the success stories everywhere, but here is the honest truth: it is not a "get rich quick" scheme, and it certainly is not for everyone. Many people start the journey toward development only to realize it doesn't fit their lifestyle or goals. Understanding why people walk away is actually the best way to determine if you have what it takes to cross the f

By Garrett Byrd Storage  Authority Franchis e In our latest webinar, we shared how to evaluate sites with more precision than most brokers. This recap covers the technical traps and the local strategies needed to build wealth this year. Key Takeaways from the Webinar 1. The Myth of Square Foot Per Capita . For decades, the industry relied on the 7-8 sq. ft. per capita rule. In 2026, this is a lagging indicator. The Flaw: It doesn't account for obsolete facilities (1980s style

By Garrett Byrd Storage  Authority Franchis e The Russell 2000 and Your Next Storage Project: Why the Domestic Heartbeat is Thumping Again! If you have been watching the financial headlines lately, you have likely noticed the Russell 2000 index making waves. After years of large-cap dominance, small-cap stocks are finally finding their footing in this new 2026 economic landscape. But why should a self-storage developer care about a stock index? The answer is simple: The Russe

By Garrett Byrd Storage  Authority Franchis e When developers evaluate a self-storage site, most focus on population density, household income, and square feet per capita. But one critical factor often overlooked until it’s too late is the Department of Transportation (DOT) research . DOT issues can quietly derail a self-storage project through access limitations, future road expansions, or driveway restrictions that weren’t obvious during initial due diligence. Experienced d

In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

By Garrett Byrd Storage  Authority Franchis e Franchise owners ask smart questions. One asked what percent stock means and why it matters. The answer shapes how you read supply pressure in any market. Percent stock measures the share of new storage space delivered compared to the total space already in place at the start of the period . It gives you a fast read on supply pressure. You see how much new space is hitting a market compared to what already exists. A higher percen

By Garrett Byrd Storage  Authority Franchis e In the high-stakes world of self-storage development, finding the perfect plot of land isn't just about luck— it's about strategy, persistence, and a little insider savvy . We've all heard the war stories: endless drives, dead-end leads, and that one breakthrough moment that changes everything. At The Storage Authority , we've cracked the code on land acquisition more times than we can count. And now, we're pulling back the curta

By Garrett Byrd Storage  Authority Franchis e In the competitive world of self-storage, where square footage and security features often dominate the conversation, it's easy to lose sight of what truly sets a brand apart: the human touch. At Storage Authority Franchise , we're flipping the script. We're not just in the self-storage business. We're in the hospitality business. Why Customer-Centricity is the New Standard in Self-Storage Self-storage isn't about cold metal do

By Garrett Byrd Storage  Authority Franchis e In self-storage development, this isn't just motivation—it's the blueprint. From site scouting to ribbon-cutting, the journey is a marathon of zoning battles, permitting hurdles, and construction delays. Most drop out at the first "no" from planners or rising material costs. But the 1%? They rinse & repeat, adapt, and grind. Here's a streamlined 5-Step Development Process to compound your wins : Site Selection & Due Diligence : H

By Garrett Byrd Storage  Authority Franchis e Excited to share my latest article on Inside Self Storage: " Self-Storage Investment...

By Garrett Byrd Storage  Authority Franchis e Storage Authority lets busy professionals like you build a six-figure annuity income...

By Garrett Byrd Storage  Authority Franchis e Converting existing buildings into self-storage facilities is an increasingly popular...

By Garrett Byrd Storage  Authority Franchis e The hunt for the perfect self-storage site is a grind. Months of chasing dead-end parcels,...

By Garrett Byrd Storage Authority Franchise At Storage Authority, we're proud to unveil our innovative New Generation Facilities, setting...

By Garrett Byrd Storage Authority Franchise In the past, Real Estate Investment Trusts (REITs) attracted self-storage customers with...

by Marc Goodin Most people have it all wrong!! We all know without a doubt the best time to invest in the stock market is when the...