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By Garrett Byrd Storage  Authority Franchis e The Russell 2000 and Your Next Storage Project: Why the Domestic Heartbeat is Thumping Again! If you have been watching the financial headlines lately, you have likely noticed the Russell 2000 index making waves. After years of large-cap dominance, small-cap stocks are finally finding their footing in this new 2026 economic landscape. But why should a self-storage developer care about a stock index? The answer is simple: The Russe

By Garrett Byrd Storage  Authority Franchis e When developers evaluate a self-storage site, most focus on population density, household income, and square feet per capita. But one critical factor often overlooked until it’s too late is the Department of Transportation (DOT) research . DOT issues can quietly derail a self-storage project through access limitations, future road expansions, or driveway restrictions that weren’t obvious during initial due diligence. Experienced d

In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

By Garrett Byrd Storage  Authority Franchis e If you’ve been watching the self-storage industry from the sidelines, 2026 is shaping up to be the year to finally get in the game. After the post-pandemic "boom and cooling" cycle, the market has reached a unique point of stabilization. The "wild west" era of 2021 is over, replaced by a sophisticated, tech-driven landscape that rewards smart new entrants. Here is why 2026 is the perfect year to start your self-storage journey. 1.

By Garrett Byrd Storage  Authority Franchis e Self-storage is a booming, recession-resilient asset class, and the Small Business Administration (SBA) loan program is often the best-kept secret for financing these ventures. Whether you're acquiring an existing facility or building a new one, understanding the mechanics of an SBA loan, especially the interest rate sensitivity, is crucial to your success. Why SBA Loans are Perfect for Self-Storage SBA loans, particularly the SB

By Garrett Byrd Storage  Authority Franchis e Most investors believe that finding self-storage land is about “ the one right source .” Marc Goodin and the Storage Authority Team make it clear: it’s really about consistent, targeted activity—using simple tools, relationships, and follow‑up to turn “throw-away” parcels into million‑dollar assets.​​ Why Most People Never Find a Site Many would‑be owners stall out because they outsource the hunt to a broker and wait. The case s

By Garrett Byrd Storage  Authority Franchis e Franchise owners ask smart questions. One asked what percent stock means and why it matters. The answer shapes how you read supply pressure in any market. Percent stock measures the share of new storage space delivered compared to the total space already in place at the start of the period . It gives you a fast read on supply pressure. You see how much new space is hitting a market compared to what already exists. A higher percen

By Garrett Byrd Storage  Authority Franchis e In the high-stakes world of self-storage development, finding the perfect plot of land isn't just about luck— it's about strategy, persistence, and a little insider savvy . We've all heard the war stories: endless drives, dead-end leads, and that one breakthrough moment that changes everything. At The Storage Authority , we've cracked the code on land acquisition more times than we can count. And now, we're pulling back the curta

By Garrett Byrd Storage  Authority Franchis e In the competitive world of self-storage, where square footage and security features often dominate the conversation, it's easy to lose sight of what truly sets a brand apart: the human touch. At Storage Authority Franchise , we're flipping the script. We're not just in the self-storage business. We're in the hospitality business. Why Customer-Centricity is the New Standard in Self-Storage Self-storage isn't about cold metal do

By Garrett Byrd Storage  Authority Franchis e In self-storage development, this isn't just motivation—it's the blueprint. From site scouting to ribbon-cutting, the journey is a marathon of zoning battles, permitting hurdles, and construction delays. Most drop out at the first "no" from planners or rising material costs. But the 1%? They rinse & repeat, adapt, and grind. Here's a streamlined 5-Step Development Process to compound your wins : Site Selection & Due Diligence : H

By Garrett Byrd Storage  Authority Franchis e Excited to share my latest article on Inside Self Storage: " Self-Storage Investment...

By Garrett Byrd Storage  Authority Franchis e Converting existing buildings into self-storage facilities is an increasingly popular...

By Garrett Byrd Storage  Authority Franchis e The hunt for the perfect self-storage site is a grind. Months of chasing dead-end parcels,...

By Garrett Byrd Storage  Authority Franchis e Introduction to ROBS for Self-Storage Entrepreneurs Welcome to this master class on...

By Garrett Byrd Storage  Authority Franchis e The latest Self-Storage Industry Pulse for Q1 2025 from Storable reveals a powerful trend:...

By Garrett Byrd Storage  Authority Franchise When embarking on a journey to acquire land for a self-storage facility,—having a clear,...