The High Price of "Waiting for the Perfect Moment" in Self-Storage
- garrett581
- 4 days ago
- 2 min read
By Garrett Byrd
In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.
Right now, many potential self-storage owners and developers are sitting on the sidelines, waiting for interest rates to cool or construction costs to stabilize. It feels like the safe move. But is it?
In a recent featured article, the Storage Authority team wrote for Inside Self Storage, "Don’t Wait to Develop: 8 Dangers of Postponing Your Desired Self-Storage Build," we break down why hesitation is often a bigger threat to your ROI than current market volatility.
Why the "perfect time" is a myth: While you wait for a 1% drop in interest rates, three things are happening behind your back:
Land is disappearing: Prime parcels don't stay vacant. If you don't secure the site today, your future competitor will.
You’re missing the "Rent Compound": Self-storage thrives on month-to-month lease flexibility. Every year you delay is a year of lost compounding rental growth that you can never catch up on.
The "Pipeline Gap": Because so many are hesitating right now, the developers who move forward today will face significantly less new-supply competition when they open their doors in 24 months.
Stop Timing the Market. Start Building Equity. Self-storage remains one of the most resilient asset classes in real estate. The most successful owners didn't get lucky with timing; they got started while others were over-analyzing.
Ready to stop the analysis paralysis? Read the full breakdown of the 8 critical risks of waiting and learn why now might actually be your best window of opportunity.
Read the Full Article Here: Don’t Wait to Develop! 8 Dangers of Postponing Your Desired Self-Storage Build
If you're serious about developing, join us for our upcoming webinar this month!
Webinar Details:
Stop Letting Sq. Ft. Per Capita Fool You: What Top Self Storage Developers Measure Instead
Date: Thursday, January 15, 2026
Time: 11:00 AM EST / 8:00 AM PST
Duration: 25 minutes + live Q&A
Hosts: Storage Authority Experts
Registration is open, but filling quickly, only 22 seats left
Register Now for Free
See you on January 15th.
If you have questions about how to get started in self-storage or about self-storage franchising?
📩 Questions? Contact: Garrett@StorageAuthority.com
📞 Schedule a 1-on-1 Call: Schedule Discovery Call Or Call 941-928-1354
📚 Free Book: “Is Self Storage the Right Investment for You?”
Email Garrett for your free copy at Garrett@StorageAuthority.com