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By Garrett Byrd Storage  Authority Franchis e The headlines are everywhere: “Self-storage is the most resilient asset in real estate.” “Achieve passive income with storage.” While the success stories are real, there is an honest truth that often gets glossed over: Development is not a “get rich quick” scheme, and it isn’t for everyone . Many potential developers start the journey only to realize it doesn’t fit their lifestyle or long-term goals. At Storage Authority , we bel

By Garrett Byrd Storage  Authority Franchis e Self-storage development is often perceived as a straightforward real estate play: buy dirt, build metal hallways, and collect rent. The reality for modern developers is far more complex. While location is critical, the single greatest determinant of a facility’s long-term Gross Potential and speed to stabilization is the "unit mix." Developing an 80,000 square foot facility involves millions in capital expenditure. Getting the mi

Self-storage has earned a reputation as one of the most resilient and profitable real estate assets available today. We see the success stories everywhere, but here is the honest truth: it is not a "get rich quick" scheme, and it certainly is not for everyone. Many people start the journey toward development only to realize it doesn't fit their lifestyle or goals. Understanding why people walk away is actually the best way to determine if you have what it takes to cross the f

By Garrett Byrd Storage  Authority Franchis e The Russell 2000 and Your Next Storage Project: Why the Domestic Heartbeat is Thumping Again! If you have been watching the financial headlines lately, you have likely noticed the Russell 2000 index making waves. After years of large-cap dominance, small-cap stocks are finally finding their footing in this new 2026 economic landscape. But why should a self-storage developer care about a stock index? The answer is simple: The Russe

By Garrett Byrd Storage  Authority Franchis e When developers evaluate a self-storage site, most focus on population density, household income, and square feet per capita. But one critical factor often overlooked until it’s too late is the Department of Transportation (DOT) research . DOT issues can quietly derail a self-storage project through access limitations, future road expansions, or driveway restrictions that weren’t obvious during initial due diligence. Experienced d

In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.

By Garrett Byrd Storage  Authority Franchis e If you’ve been watching the self-storage industry from the sidelines, 2026 is shaping up to be the year to finally get in the game. After the post-pandemic "boom and cooling" cycle, the market has reached a unique point of stabilization. The "wild west" era of 2021 is over, replaced by a sophisticated, tech-driven landscape that rewards smart new entrants. Here is why 2026 is the perfect year to start your self-storage journey. 1.

By Garrett Byrd Storage  Authority Franchis e In the high-stakes world of self-storage development, finding the perfect plot of land isn't just about luck— it's about strategy, persistence, and a little insider savvy . We've all heard the war stories: endless drives, dead-end leads, and that one breakthrough moment that changes everything. At The Storage Authority , we've cracked the code on land acquisition more times than we can count. And now, we're pulling back the curta

By Garrett Byrd Storage  Authority Franchis e In self-storage development, this isn't just motivation—it's the blueprint. From site scouting to ribbon-cutting, the journey is a marathon of zoning battles, permitting hurdles, and construction delays. Most drop out at the first "no" from planners or rising material costs. But the 1%? They rinse & repeat, adapt, and grind. Here's a streamlined 5-Step Development Process to compound your wins : Site Selection & Due Diligence : H

By Garrett Byrd Storage  Authority Franchis e Excited to share my latest article on Inside Self Storage: " Self-Storage Investment...

By Garrett Byrd Storage  Authority Franchis e The hunt for the perfect self-storage site is a grind. Months of chasing dead-end parcels,...

By Garrett Byrd Storage  Authority Franchis e When you’re buying land for a self-storage project, the dirt under your feet might look...

By Garrett Byrd Storage  Authority Franchis e In self-storage construction, General Conditions refer to indirect costs required to...

By Garrett Byrd Storage  Authority Franchis e Self-storage developers often miss key owner-related construction expenses. These line...

By Garrett Byrd Storage  Authority Franchis e 📅 Date: August 21, 2025 🕚 Time: 11 A.M. EST 📍 Register Now! Spots are limited!...

By Garrett Byrd Storage  Authority Franchis e Strong self-storage projects depend on assembling a skilled project team early—don’t go it...

By Garrett Byrd Storage  Authority Franchis e If you’re in the self-storage industry, chances are you're constantly looking for ways to...

By Garrett Byrd Storage  Authority Franchis e Introduction to ROBS for Self-Storage Entrepreneurs Welcome to this master class on...

By Garrett Byrd Storage  Authority Franchis e Thinking about investing in self-storage? Before you spend thousands on a third-party...

By Garrett Byrd Storage  Authority Franchis e Are you developing a new self-storage facility—or seriously considering it? Before you...