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In the world of self-storage development, "wait and see" is often the most expensive strategy you can adopt.

By Garrett Byrd Storage  Authority Franchis e If you're developing, investing in, or operating self-storage facilities, you've likely used square feet per capita  as your go-to metric for market potential. It's been the industry benchmark for years... but top performers know it's often misleading and outdated. SAVE YOUR SEAT Industry experts agree: sq. ft. per capita has little correlation with actual rental rates, occupancy, or profitability. Many projects built on this metr

By Garrett Byrd Storage  Authority Franchis e If you’ve been watching the self-storage industry from the sidelines, 2026 is shaping up to be the year to finally get in the game. After the post-pandemic "boom and cooling" cycle, the market has reached a unique point of stabilization. The "wild west" era of 2021 is over, replaced by a sophisticated, tech-driven landscape that rewards smart new entrants. Here is why 2026 is the perfect year to start your self-storage journey. 1.

By Garrett Byrd Storage  Authority Franchis e Self-storage is a booming, recession-resilient asset class, and the Small Business Administration (SBA) loan program is often the best-kept secret for financing these ventures. Whether you're acquiring an existing facility or building a new one, understanding the mechanics of an SBA loan, especially the interest rate sensitivity, is crucial to your success. Why SBA Loans are Perfect for Self-Storage SBA loans, particularly the SB

How do some new storage facilities hit 100 rentals in their first month, while others take a year to reach the same number? It’s not luck. It’s not location alone. It’s an intentional system, one you can learn and duplicate. On Thursday, December 18th at 11 AM EST, join Josh Parker of the Storage Authority team for a free 20-minute flash guidance webinar, Secrets to 100 Rentals in Your First Month. 👉 Reserve your spot here. Be Intentional. Be Seen. Be First. Success in sel

By Garrett Byrd Storage  Authority Franchis e Most investors believe that finding self-storage land is about “ the one right source .” Marc Goodin and the Storage Authority Team make it clear: it’s really about consistent, targeted activity—using simple tools, relationships, and follow‑up to turn “throw-away” parcels into million‑dollar assets.​​ Why Most People Never Find a Site Many would‑be owners stall out because they outsource the hunt to a broker and wait. The case s

By Garrett Byrd Storage  Authority Franchis e Franchise owners ask smart questions. One asked what percent stock means and why it matters. The answer shapes how you read supply pressure in any market. Percent stock measures the share of new storage space delivered compared to the total space already in place at the start of the period . It gives you a fast read on supply pressure. You see how much new space is hitting a market compared to what already exists. A higher percen