15 facts that will either make you give up your self storage quest or give it up

Becoming successful in self-storage is not luck. It is math.  If your probability of finding land or an existing facility is 1/100 and you try 100 times (with facilities in your buy-build box), you have a 100% chance of success.

You can run a company worth over $10,000,000, with an income of over $100,000/month, with 1.5 employees.  It’s called self-storage

Relax.  Work like crazy.  It is not a competition.

There has been a 70% decline in self-storage construction since 2023.  Very good news.

You will never become wealthy while at home.

Most people do not realize the extraordinary head start self-storage creates compared to other businesses.  Only 1% of all businesses reach the $250,000/yr profit level.  That is our starting goal for when you build a facility.

Inflation-induced self-liquidating debt is one major self-storage wealth secret.

Freedom and residual income are earned, not granted.

No one is coming to save you.  You are your only competition.

Discipline beats talent over time.

Don’t listen to people who have not done what you want to do.

In self-storage, your “I can” is more important than your IQ.

They are where you get good.  A franchise can speed up the learning curve significantly

The first 5 years in a business aren’t where you get rich. 

You need 3 currencies to start a successful self-storage business.

1            Knowledge

2            Time

3            Money

When you need one, use the other two to get it.

The US has 23.8 million millionaires. Second place is China at 5.4 million millionaires.  We have unique opportunities not as easily found in other places in the world.   Are you ready to learn about these advantages?

One huge difference between a job and a Storage Authority Franchise is the ability to build equity and generational wealth. You can’t pass down a job. 

Let me know when you want to get started.

Marc Goodin, Founder and CEO

Storage Authority Franchise

marc@storageauthority.com

Ps Buying a self storage and want to learn the weekly steps, to turn around a poorly operated and self storage in 26 weeks? Come join our webinar, July 16.

PS Don't ​Miss:  How to Turn Your Next Self Storage Purchase Around in 6 Months.

 Weekly specifics to increase your profits by $100K in 6 months.

Free 45-minute webinar: 

July 16, 2026, 11 am EST: 

Reserve your seat today:  https://storage-authority.webinarninja.com/live-webinars/10822499/register