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A Good Self Storage education is worth millions!

by Marc Goodin, Below is the Storage AuthorityDevelopment Dynamic Ease Manual in a net shell. It is hard to explain in a few words or minutes the Incredible advantage it provides our franchisees; from a head start to so many benefits they would never have on their own, not to mention a safety net. It's not just the 230 pages of the manual but the thousands of emails and hundreds of calls that make the difference.

Just because you play checkers does not mean you can play chess without instructions and practice. And to be a chest master is not just a little practice but a lifetime of practice. And the best way too to learn is from others chess masters wisdom & experience.

This video will give you some insights into our latest development manual. SA Development Dynamic Ease Video. It is our last quarterly development video conference with some of our Franchisees. If you make it to the end give me a call - I bet your are ready to be a "chess master"

Here is the Manual table of contents:

Storage Authority Development

Dynamic Ease Manual

Revised 2.3.2023

Table of Contents

Sections Title Page

Detailed Table of Content

Section Title Page

  1. General / Introduction

  2. Let’s Get Started. Next 30 Days

  3. General Development Time Frames

  4. Developing Your High-Performance Team

● Storage Approved Vendor List

● Storage Authority Command Center Guidelines

● Storage Authority Vendor Agreement Addendum

● Storage Authority New Vendor Approval Request

● Storage Authority Secret Shop Forms

● State Self-Storage Associations

  1. Major Milestone Development Checklist

  2. Major Steps to Getting Your Doors Open

  3. Development Flow Charts

A. The 4 Major Ways to Find Land

B. Location Basics

C. How Much Land is Needed?

D. Hiring a Quality Real Estate Agent

A. Top 8 Land Parameters Yes – No – Maybe Limits

B. Determining USABLE Land

C. Self-Storage Demand & Radius Plus

D. Typical Land Review (Prior to an Offer or 3rd Party Feasibility Study)

· Land / Conversion Information Form

· Contacting a Landowner Sample Letter

· Questions For the First Meeting with City Planner & Staff

· Preliminary P & L Projection Guidelines

A. The primary steps of a real estate transaction

B. Preparing the offer

C. Letter of Intent (LOI)

D. Purchase /Sale Contractor Due Diligence Period

E. 3rd Party Feasibility Study

· Land Offer Worksheet for LOI and Purchase/Sale Agreement

· Sample Preliminary Letter of Intent (LOI)

A. Finding Your Civil Engineer and Architect

B. Site Plan Design

C. Building Design

D. Regulatory Meetings

● Site Layout and Site Plan Design Guidance for You, Your Engineer & Architect

● Building Design Guidance for You and Your Architect

● Storage Authority Building and Ground Signage Manual

● Regulatory Q & A Preparation by Owner

A. Loan Tasks & Time Frames

B. Loan Options

C. Preparing the Loan Request

D. Loan Request Cover Letter/Executive Summary & Marketing Plan

· Sample Loan Request Cover Letter/Executive Summary & Marketing Plan

A. Finding a General Contractor

B. Construction Specifications & Bidding

C. Example of Typical Schedule of Payment Categories

D. Construction Review

· Bid Request Sample

· Construction Addendum 1 Sample

A. Finding an Existing Self-Storage

B. Investigating an Existing Facility

C. Primary Steps of a Real Estate/Business Transaction

D. Initial Review Worksheet for An Existing Facility

A. General

B. Looking for Existing Facilities by Size

A. 120 Days Prior to Opening or Sooner

B. 30-90 Days Prior to Opening or Sooner

C. Pre-Opening Marketing Starting 6 Months Before Opening or Sooner

D. Post Opening Component Depreciation Study

● Pre-Opening Checklists

● Franchise Facility DBA & Website Domain Application

● Franchise Website Application & Checklist

● Sitelink Facility Management Software Setup

● Setting Initial Unit Rates

● Gate & Office Signs

● Example of First Office, Maintenance, & Product Orders

● Recommended Owners Pre-Opening Phone Training

● Sample Draft Chart of Accounts for Your Review & Input

And of course, we have our just as import is our Facility Operations Dynamic Ease Manual and Our Sales & Marketing Dynamic Ease Manual.

If you want to have a 15-minute call to learn how Storage Authority helps insure the above items and more are accomplished at your facility and how we help you find land and get your facility built please send me an email or call me – no appointment needed: or 860-830-6764 - Marc

Get more information on Storage Authority Franchise at

Marc Goodin is the President of Storage Authority Franchising. He owns 3 self-storages he designed, built, and manages. He has been helping others in the self-storage industry for over 25 years. He can be reached at or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions. His best selling self storage books are available on Amazon.


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