FEAR Is Why Most People Succeed Or Fail In Self Storage.
- Marc Goodin
- 5 days ago
- 2 min read
Would you work tirelessly (for a while) if you knew you could not fail in self-storage? Most of you would because you know how profitable self-storage is. However, you will likely never get started because of your fear of failure. You do not have the belief. Many will never have the belief in themselves. Being an entrepreneur is not in their blood, but others will not do the research required to get the belief.
I did not have enough cash to build my first self-storage, so I had to go through my “friend rolodex”. One friend after another, including my best friend, said no. You could hear the fear of failure in their voice and see it in their eyes.
Finally, I found a friend who was willing to check out the opportunity with me. We figured out that we could not fail if we were smart and kept driving forward and did not give up. Together, we built a self-storage facility in our hometown that has paid us millions. We still own the self-storage, and it pays us hundreds of thousands every year. Was it easy? At the time, it seemed hard. But looking back, it feels like it was really easy compared to our 9 – 5 / W2 jobs we retired early from.
Other people’s fear is what drives them to build a self-storage. The fear of missing out drives many people to self-storage. It could be the fear of missing out on the greatest real estate business opportunity. Or likely the fear of missing out on a financial future that will change the course for you and your family. Reality, the pain of staying where they are is the #1 reason people get stated in self-storage.
As an engineer, I designed many self-storage facilities for our clients. After a while, I got to know several self-storage owners, and I figured they were not heading back to work after our meetings. They were heading fishing or on other fun adventures that most of us could not do Monday–Friday. It took me a time, but I got over my fear to start
Storage Authority Franchise platform, expertise, and guidance are allowing many people to get over their fear and take the leap of faith.
If it is time to over your fear or let it drive you to success, I would love to talk with you to see if we are a good fit.
As CEO of Storage Authority Franchising, Marc Goodin shares his passion, expertise, and unconventional wisdom with busy professionals to help them develop their own self storage while they continue their careers. He owns 3 self-storage he designed, built, and manages. He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answer your franchising, development, marketing, sales and operations questions. His best-selling self-storage books are available at Amazon.







