Since Halloween is right around the corner, what better way to use your marketing platforms to get creative? Even in the Storage business, there are many ways to attract new clients and build a great sense of community for your business, here are a few tips and tricks you could use for the self-storage business this Halloween season.
Themed Reception and Entryway
Transform your reception and entry area into a memorable theme whether it's a little spooky or just cute and funny it will attract clients driving down and probably attract the kids too!
Themed storage unit
If you have a few empty units, why not use them for themes? Maybe even use the unit that is closest to the office? Choose a theme and go all out with it! A ghost theme, a zombie theme, a clown theme, etc... People would be interested in stopping by just to check it out.
Give Back to the Community
As many have heard this before, giving out free pumpkins would be a great idea for both kids and adults, or throwing a charity drive with a few free giveaways for people in the community. Try and collect costumes for kids and teens and offer a giveaway for others in need. Or you could always partner with an organization near you that has a popular following and blends well with the morals of your business.
Participate in the Dress Up
Encourage your manager to dress up for the month of October. When your manager gets in the mood, it makes the atmosphere more festive. They don’t need to dress up every day or wear a full costume but appealing to Halloween with their wardrobe will draw attention to your business.
Host a Contest
Aside from a costume contest, you can host another one not affiliated with a party. There are limitless options you can choose from. Consider hosting a pumpkin carving contest or a fall-flavored pie contest. Any of these ideas would really not cost your business anything but create a sense of community around your area.
Since most of our facilities have candy bowls set up and our hospitality is shown around the clock, adding a sign to welcome trick-or-treaters only makes it a little sweeter!
Everyone loves Chocolate or Candy so offer candy to whoever enters your establishment. You can do this every day until Halloween. It’s one of the most effective and easiest marketing options.
Post on social media
Make a weekly post on social media of a different Halloween fun fact and let others know you are welcoming trick-or-treaters all month long and inform everyone about your giveaways.
Throw a Party
Everyone loves a costume party! Take this as a sign to host one. Tell everyone who enters your establishment about the costume and offer a special prize for the best-dressed attendee.
Plan for the party towards the end of the month, but not on the actual date of Halloween.
Judith Abraham, MBA/ MS Harvard University
Development Guidance Director
Storage Authority, LLC PS: Check out our Storage Authority Photo Gallery
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Direct: 405 802 8452 (Call/Text)
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Marc Goodin is President of Storage Authority Franchising. He owns 3 self-storages he designed, built, and manages. He has been helping others in the self-storage industry for over 25 years. He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions. His bestselling self-storage books are available on Amazon.