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Is Self-Storage Franchising on your Radar? It Should Be!

By Kevin Harless

When it comes to investment opportunities, self-storage has emerged as a lucrative and resilient sector. As more people seek storage solutions for their belongings, the demand for self-storage facilities continues to grow. However, most shy away from this investment due to the complexities involved in setting up and managing a facility. Self-storage franchising has evolved to solve this problem, offering a streamlined path for aspiring entrepreneurs. The Franchise model also offers investors inherent financial advantages over consultants and management companies allowing investors to use their capital on the facility itself.  Let’s discuss how franchising can help even a novice investor become a self-storage tycoon.

The Financial Advantage of Franchising

What sets the self-storage franchise model apart from going it alone or partnering with a consulting firm is the cost-efficiency. The entry fee or franchise fees are generally negligible compared to the thousands of dollars you might spend on a consulting firm, management company, or partnering with a Real Estate Investment Trust (REIT). This makes franchising an economically sound choice for new investors.

Pay Only When You Profit

One of the most compelling aspects of the franchise model is that, aside from the initial franchise fee, you don't pay anything to the franchisor until your facility starts generating income. This means you won't be out of pocket during the critical development phase, allowing you to invest your capital into the facility itself rather than into service fees. This pay-as-you-profit structure significantly reduces financial strain and risk, making your entry into the self-storage industry more manageable and less stressful.

A Cash-Friendly Transition

Entering the self-storage market requires a substantial investment. By choosing a franchise, you can redirect the funds you would have spent on consultants or management companies back into your facility. You still benefit from the extensive support and expertise of the franchise, but without the immediate financial burden. This approach allows you to focus your resources on developing and funding your new facility, ensuring a smoother and more financially viable transition into the self-storage business.

The Comprehensive Support You Need

A Self Storage Franchise provides the comprehensive support systems you need, covering every aspect of running a facility. Here’s how it assists you from start to finish.

Land Acquisition

Securing the right location is one of the most difficult but crucial tasks for the success of a self-storage facility. Franchise experts assist in identifying and acquiring prime real estate, ensuring your facility is conveniently located and accessible to your target market. The Franchise provides proven methods to help you navigate the land acquisition process and have trained experts to help assist and answer your questions every step of the way.

Buying an Existing Facility

If you prefer to purchase an existing facility, franchises can help you evaluate potential acquisitions, ensuring you make a sound investment. The Franchise will give you detailed information about profitability outcomes for existing facility purchases and help you in assessing the positives and negatives of each facility, leading you to be able to make sound decisions before purchasing.

Construction and Development

From design to construction, franchises offer guidance on building a state-of-the-art facility. They help you navigate the complexities of zoning laws, permits, and construction processes to ensure your facility meets industry standards


Franchises often have established relationships with lenders, making it easier to secure financing for your project. They can help you prepare a solid business plan and financial projections to present to potential lenders.

Legal Matters

Navigating legal requirements can be challenging, but franchises provide legal support to ensure your facility complies with local, state, and federal regulations.


Effective marketing is essential to attract customers. Franchises offer proven marketing strategies and tools, from branding and online presence to local advertising and promotions, to ensure your facility gains visibility and attracts tenants.


Operating a self-storage facility involves numerous tasks, from managing rentals and customer service to maintaining the property. Franchises provide training and operational support to streamline these processes and ensure efficient management.

Self-Storage Franchising is Your Ticket to Success

Self-storage franchising offers a unique and advantageous pathway for aspiring entrepreneurs. With comprehensive support across all aspects of the business and a financially friendly model, franchising makes entering the self-storage market accessible and manageable. If you're considering investing in a self-storage facility, exploring franchise opportunities could be the key to your success. Embrace the support, expertise, and financial advantages of a self-storage franchise and take your first step towards a profitable and rewarding venture.

Kevin Harless is Development Director with Storage Authority Franchise, he is a resident of Dallas, Texas where he has spent the last fifteen years of his career in self-storage construction, management, and acquisition. Contact Kevin at or on Linkedin at, or read more of Kevin’s articles and blogs at


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