Per Capita is Dead!

Rethink Your Self-Storage Market Research:

1. Facility Occupancy: Are existing facilities 90% full or more? High occupancy indicates demand.

2. Rate Trends: Are rates rising? Increasing rates suggest strong demand.

3. Market Analysis: Are all facilities genuine competitors or just minor players?

4. New Developments: Are there too many new self-storage projects? Avoid saturated markets.

5. Market Diversity: What types of storage are available? Identify gaps like climate control or RV/boat storage.

   
   

Forget outdated metrics—get on the ground and do real research to find profitable locations!