Since Thanksgiving is right around the corner, what better way to use your marketing platforms to get creative? Even in the Storage business, there are many ways to attract new clients and build a great sense of community for your business, here are a few tips and tricks you could use for the self-storage business this Thanksgiving season.
Transform your reception and entry area into a memorable theme whether it's little pumpkins or turkeys or some cute fall decorations and make it welcoming to your clients to feel cozy for the season.
Giveaways The perfect giveaways for this season would be … Coffee mugs, Tumblers, Blankets, and Goodie bags all with your Storage Authority logo on them. We women can never have enough Coffee Mugs, Tumblers, and Blankets! Donations and Community Care
As many have heard, giving out free pumpkins would be a great idea for kids and adults or throwing a charity drive by teaming up with a soup kitchen. Giving out some free meals or discounted coupons for people who can't afford to get food.
Host a Contest
You can host a cooking contest for families to bring their best recipes and then donate all that food. There are limitless options you can choose from. Consider hosting a pumpkin carving contest or a fall-flavored pie contest. These ideas would not cost your business anything but create a sense of community around your area.
Post on social media
Make a weekly post on social media of a different Thanksgiving fun fact and let others know you are welcoming people to donate all month long and inform everyone about your giveaways.
Judith Abraham, MBA/ MS Harvard University
Development Guidance Director
Storage Authority, LLC PS:
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Marc Goodin is President of Storage Authority Franchising. He owns 3 self-storages he designed, built, and manages. He has been helping others in the self-storage industry for over 25 years. He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions. His bestselling self-storage books are available on Amazon.