By Marc Goodin, CEO of Storage Authority Franchise
As a civil engineer, I have designed over 1000 site plans and never had a project denied. Why? Emotional Data!
Why do most engineers charge $175/hr. and an elite few charge $400/hr.? Emotional Data!
Why are many self-storage sites passed up? Lack of Emotional Data
Why are 3 out of 4 zone changes denied? Lack of Emotional Data
Why is” sf/person of existing self-storage” not a suitable guide to determine self-storage demand? Lack of Emotional Data
Walmart & Kmart both stated in the same year back in the early 60's. 7 years later, Walmart had 7 sites. Kmart tracked and used the standard development data and had over 200 locations. Now K Mart is gone. No one even knows Kmart founder's name. By using Emotional Data Walmart is the largest retailer and the Walton Family is the richest family in the US. Everyone has heard Sam Walton – the difference is Emotional Data was used by Walmart and not Kmart.
I saw this in action when I was designing the first Wal-Mart in the state of Connecticut. One member of the Walton family flew into our tiny airport and took a tour of the town. And the next day he signed off on the location. He did not need an $8,000 study that might miss lead him.
Emotional Data can make a huge difference in finding your next self-storage development site and making it a super success.
If you want to learn more about emotional data and self-storage, don’t miss our Seminar this Thursday, March 13, 11 am EST
If you send me an email at marc@storageauthority.com and note that you have registered, I will have a call with you next week to discuss how emotional data can help you right now. No charge!
As CEO of Storage Authority Franchising, Marc Goodin shares his passion, expertise, and unconventional wisdom with busy professionals to help them develop their own self storage while they continue their careers. He owns 3 self-storage he designed, built, and manages. His best-selling self-storage books are available at Amazon.
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