Three Emotional Reasons Why Most People Never Take The First Step to Self-Storage Wealth.

# 1 No patients.

# 2 Lack of self-confidence.

#3 Lack of Belief that self-storage works.

Here are my thoughts:

1 – Most people are unwilling to work for 4- 5 years to retire wealthy, but they choose to work 9- 5 days for 45+ years.  I personally don’t get it, but I respect that everyone is different

2 – Storage Authority provides a team that has a proven track record and continues to help people busy professionals build an incredible side gig/retirement income.

3 – These people have not done the research.  They haven’t even spent the $99 to sign up to one of the monthly self-storage trade magazines or attended one of the main vendor trade shows.  Self-storage works, and over 400 facilities will be built this year.

Storage Authority Franchise can help you overcome these concerns.

DM or email me “yes” (marc@storageauthority.com), and I will provide the materials you need to get off the fence one way or another.

There are 7 roadblocks to self-storage development.  Learn what they are and how to overcome them Feb. 19, 2026, at our 11 a.m. EST, 30-minute live webinar. Register today here: https://storage-authority.webinarninja.com/live-webinars/10764006/register

If you are not willing to make it to this webinar, the emotional side of things has stopped you in your tracks, and no need to consider the self-storage opportunity further.

As CEO of Storage Authority Franchising, Marc Goodin shares his passion, expertise, and unconventional wisdom with busy professionals to help them develop their own self-storage while they continue their careers. He owns 3 self-storage facilities that he designed, built, and manages. He can be reached at  marc@StorageAuthority.com or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions.  His best-selling self-storage books are available at Amazon.

Marc Goodin