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Finding Land with the Power of Planning

“Failing to plan, is planning to fail”, we’ve all heard this old adage in our lives time and time again. In business and in life we all have countless examples of this exact scenario. Happenstance as a means to achieve a goal seldom works out to a win for anyone. Finding land for a self-storage facility is exactly the same. If you want to win at finding land you must be able to carefully craft and diligently work a plan. Easy said than done. Or is it? How do you create and then work your plan? What are the key components of planning? What do you do when the plan is not working? All great questions!

Here are some tips on crafting a good plan, working that plan, and reviewing and making changes to the plan when the plan just is not working:


  1. Clarity and Focus: Plans provide direction, helping us prioritize tasks and stay on track amidst distractions. Before embarking on a plan make sure it has clear actionability and that the plan is focused on the goals and actions at hand.

  2. Efficiency and Productivity: Setting and breaking down goals into actionable steps enhances productivity and makes progress measurable. Setting goals is as simple as a one key anagram, SMART.  We call these “SMART goals”, broken down it means, Specific, Measured, Agreed, Realistic, and Timebound. If you work to fit your goal into this simple pattern you will have a reasonable and attainable goal that fits the time constraints necessary to make your plan a success.

  3. Adaptability and Resilience: While plans offer structure, flexibility is key to navigating unexpected challenges. While working on your plan it is prudent to have key review points to make sure the plan is one working, and two progressing as expected. Setting key points along the way in your plan gives you the opportunity to evaluate the plan and make changes if the plan is or is not working. Always remember in a plan to do more of what works and less of what doesn’t.  This can be the key to saving you time and making your plan more efficient.

  4. Accountability and Motivation: Plans hold us accountable and fuel our motivation by showing tangible progress. At the key review points take a moment to clearly evaluate the plan. It is of the utmost importance to review the plan with an earnest eye. Sometimes it’s easy to make a plan and want the plan to work so intently that we overlook flaws or our own inability to work the plan effectively.  Accountability to your own actions will always drive the plan forward.

  5. Long-Term Vision: What is your end game?  Is the plan a part of a larger plan and a steppingstone to achieving your vision? Planning ensures actions today align with long-term aspirations, fostering sustainable success. Make sure your plan is a tool to achieve your long-term goals. This will help keep you motivated and accountable while being able to diligently work the steps of your plan.


In essence, working a plan is not just a strategy—it is a mindset that empowers us to turn aspirations into achievements. Clear planning, with “SMART” goas, with accountability, and long-term vision are a clear path to achieving a win in finding land for your self-storage facility.


Written by: Kevin Harless- Kevin is the Development Director at Storage Authority Franchise. if you would like to reach out to Kevin your contact him at


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