Self-storage success: now vs 5 years ago when rates were just 5%.
- Marc Goodin

- Jun 16, 2024
- 2 min read
Updated: Jun 18, 2024
By Marc Goodin, CEO Stoarage Authority Franchise www.storageauthorityfranchise.com
5 years ago:
100 People thinking about investing in self-storage:
50 Give up after a week of thinking about self-storage investing
45 Give up in a month with only minor research being done
5 Start their self-storage journey. 4/5 give up 3 – 6 months.
1 Build or purchase a new self-storage
Present:
100 People thinking about investing in self-storage:
50 Give up after a week of thinking about self storage investing
45 Give up in a month with only minor research being done
5 Start their self-storage journey 2/5 give up 3 – 6 months because too hard.
3 Build or purchase a self-storage
With lower interest rates and lower construction costs five years ago, most people would assume it would have been easier to be successful 5 years ago. But success is not determined by the economy. It is determined by a person’s commitment and consistancy.
Here are the 3 reasons why more people starting in self-storage today will be more successful than people who considered self-storage 5 years ago or may consider self storrage 5 years in the future:
People who start a business in a difficult economy:
1 Understand & believe it is going to be hard so they are prepared to do the hard work required
2 They do not accept C locations. They continue to search out A locations so they will have a successful business in both good and bad economies for a real retirement income.
3 They understand there is less competition and more opportunities in a difficult economy.
Email me at marc@StorageAuthority.com for your free copy to help you make a quick desion one way or another.











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