What Are You Organizing?

It all about the how your organize and understand organizing for profits is swiftly changing in todays internet economy. “For a hundred years, we organized the means of production. How do we get the right people, the right machines, the right materials and get this thing built”. Seth Godin

Self Storage Organizing 30 years ago

Once upon a time it was build it any where and they will come. It worked well and made many people rich.

Self Storage Organizing 15 years ago

Then it became build it on main street and they will come.  It worked well.

Self Storage Organizing yesterday

Now many people believe state of the art facility on main street, have a great web site, on going marketing and they will come.  It worked well and made many people rich.

The successful developers were organizers who found the right location and the right people to get their facility built.  They organized the money.  They organized the employees and day to day operation.

Most of us still do this.  It is important and difficult work and will be required for some time to come.

Self Storage Organizing Today to double your profits.

“But now, now there’s a third kind of organization going on, one that’s even more leveraged, because it isn’t easily replaced: Organizing an audience.

How do we find the right people on the right day in a way that creates value for them and for us? How do we deliver the right service to the right audience in the right way? The rising stars of our economy are in this business now, even more than production or finance.

If you’re seeking to build awareness, consider building a community instead.

If you’re working to sell your average stuff to average people (and working overtime to make it cheaper or faster), consider an alternative: serving the most dedicated people with something remarkable“. Seth Godin

Just think about Kmart, Sears, Toys are US, and so many more.  They did not organize for their audience and now they are gone!

Time to get out of the self storage business and in the business of organizing a win win community.


_____________________________________________________

See original post on Organizing by Seth Godin  https://seths.blog/2018/09/what-are-you-organizing/

#selfstorage #selfstoragecustomerservice #selfstoragedevelopment

Recent Posts

See All

Storage Authority Franchise Award Steps 2020

Storage Authority Franchise Award Steps “Franchising means being in business for yourself but not by yourself” The goal of the discovery process is for you to understand Storage Authority Systems, its

Footer Image.jpg

BUT NOT BY YOURSELF.

Confident. 

Enthusiastic. 

Successful.

YOU ARE IN BUSINESS FOR YOURSELF –

©2020 Storage Authority Franchising. All rights reserved.