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1) If you can charge $1.60/sf/month (often a 10 x 10 non-climate-controlled unit at $160/month, you are going to make a good profit. Notice I did not say the competition was at $160/month Storage Authority, come see the difference. Here we have a kiosk for renting and paying rent If your self-storage competition is charging $160 and you understand and implement a sales and marketing strategy, you are going to make a ton of money If you don't charge $160/month, the odds a

I have a family of five, and one thing life has taught me is this: true balance isn’t a constant state. It’s something you keep  returning  to. There are seasons where you intentionally push yourself out of balance—whether you’re grinding through a real estate deal, dialing up your training, or reaching for the next step in building wealth. And that’s okay. Sometimes you need those stretches of intensity to break through to a new level. But long-term success, in both fitness

By Garrett Byrd Storage  Authority Franchis e Most investors believe that finding self-storage land is about “ the one right source .” Marc Goodin and the Storage Authority Team make it clear: it’s really about consistent, targeted activity—using simple tools, relationships, and follow‑up to turn “throw-away” parcels into million‑dollar assets.​​ Why Most People Never Find a Site Many would‑be owners stall out because they outsource the hunt to a broker and wait. The case s

Coventry Lake Connecticut Why Balance Wins in Both Investing and Fitness For me, true wealth is not  just a number. If you have money but no time or health, you’re not wealthy — at least not by my definition. Real wealth = money + time + health. And yet, whether it’s money or movement, people love to pick sides.Some swear by stocks, others by real estate, and some believe entrepreneurship is the only real path to wealth. In fitness, the same thing happens — runners on one sid

By Garrett Byrd Storage  Authority Franchis e Franchise owners ask smart questions. One asked what percent stock means and why it matters. The answer shapes how you read supply pressure in any market. Percent stock measures the share of new storage space delivered compared to the total space already in place at the start of the period . It gives you a fast read on supply pressure. You see how much new space is hitting a market compared to what already exists. A higher percen

By Garrett Byrd Storage  Authority Franchis e In the high-stakes world of self-storage development, finding the perfect plot of land isn't just about luck— it's about strategy, persistence, and a little insider savvy . We've all heard the war stories: endless drives, dead-end leads, and that one breakthrough moment that changes everything. At The Storage Authority , we've cracked the code on land acquisition more times than we can count. And now, we're pulling back the curta

By Marc Goodin, CEO of Storage Authority.   Amazon knows this.     Whole Foods knows this.    And most successful entrepreneurs know this.   Take a look at the Whole Foods bag that reminds you will not find over 300 ingredients in your bag ( your food)  because they are toxic foods banned by Whole Foods.   We could buy your stuff online at many retailers. But Amazon is #1 because they make it so easy to order and return, not to mention lightning-fast delivery.  Heck, often Am

By Garrett Byrd Storage  Authority Franchis e In the competitive world of self-storage, where square footage and security features often dominate the conversation, it's easy to lose sight of what truly sets a brand apart: the human touch. At Storage Authority Franchise , we're flipping the script. We're not just in the self-storage business. We're in the hospitality business. Why Customer-Centricity is the New Standard in Self-Storage Self-storage isn't about cold metal do

Question: How many Acres of land does it take to build self-storage?   Marc: It typically takes 2 – 15 usable acres. Don't forget you have to subtract non-useable land like wetlands, 100-year flood plain, steep slopes, etc. Strict zoning can require more land as well. Here is a final site plan of our Storaage Authority Buck Road, NJ facility that just opened. It took more than 6 acres because a large chunk was wetlands, and the town had a maximum building size. It is

By Garrett Byrd Storage  Authority Franchis e In self-storage development, this isn't just motivation—it's the blueprint. From site scouting to ribbon-cutting, the journey is a marathon of zoning battles, permitting hurdles, and construction delays. Most drop out at the first "no" from planners or rising material costs. But the 1%? They rinse & repeat, adapt, and grind. Here's a streamlined 5-Step Development Process to compound your wins : Site Selection & Due Diligence : H

By Josh Parker The most important unit in your facility- the one that will make you the most money- the most valuable 10x20 space in your entire facility- and you will NEVER rent it. If you didn't guess by now, I'm talking about the 10x20 money maker in-office show unit. Here are 3 reasons your show unit should be in your office, and why it will make you more money than any other unit, even though it will never be rented to a single customer. Luxury. Impress them from their f

By Marc Goodin Most self storage owners will never provide luxury self storage because they do not understand what it is and the huge value it provides. At Storage Authority Franchise Luxury is our first name and Renters are happy to rent at our self storage franchise facilities. Here is how we offer Luxury units at our newest facility www.storageauthoritybuckroad.com Glassboro, NJ. Check them out to see what luxury feels like. As you can see Luxury does come with a cost

By Garrett Byrd Storage  Authority Franchis e Excited to share my latest article on Inside Self Storage: " Self-Storage Investment...

Congrats to the now-open, Storage Authority Buck Road team!

By Garrett Byrd Storage  Authority Franchis e Storage Authority lets busy professionals like you build a six-figure annuity income...

I asked my best friend if he wanted to partner with me when I built my first self storage. He said no, but maybe after I had a track...

Yesterday, I took the Managers of our CT facilities to the Northeast Self Storage Association (NeSSA) Fall Conference. It was a fantastic...

by Marc Goodin. Some owners are upset with their managers in the first few months because the managers do not follow basic procedures. ...

By Garrett Byrd Storage  Authority Franchis e Converting existing buildings into self-storage facilities is an increasingly popular...

Missed our game-changing webinar? Watch the replay now and discover how to slash your self-storage land search time in half  using AI,...