Guest Post by Sam Darwin
There will always be people that need a little extra room for all their things that won’t quite fit in their homes. And there will also be plenty of companies that would happily help them solve that problem. So, how do you make people choose you?
This is where your digital marketing campaigns kick in. If you don’t have one in place, there will always be another company that reaches your potential customers before you do.
But it’s not as hard as it seems. Let’s explore some essential steps that you need to take to really kick off your self-storage business.
Digital Marketing Strategies for Storage Facilities
1. SEO, SEO, SEO
The first thing you need to think about is how easy it is for people to find your business. And the best way to work on this is by learning a little bit about SEO.
These are just a few examples of the most searched keywords that are related to your business. The smart thing to do is to try to incorporate as many of these as you can in your content.
It could be your meta description, the text on your website, or blog posts. The key idea is to avoid keywords stuffing. Sure, use as many as possible, but your content should still feel natural and be informative.
Another important step you can take is considering white hat link building. You can use your own blog to build internal links or you can try guest posting. Whatever method you choose, you need to be patient as changes won’t happen overnight. But, in the long run, you will see results.
In this link building report, you can see what SEO professionals consider the best link building methods. You can choose which strategy will work best for you and start implementing it.
The general rule here is to have a website that is useful. If you make people’s lives easier, search engines will see that and rank your website higher. This will translate to more people visiting your page and more conversions overall.
2. Your Brand Identity
To be able to communicate effectively with your customers, you need to send a clear, cohesive message. But if you don’t have a powerful brand personality, that might be a hard thing to do.
You need to decide how you want people to see your company. You can do this by having a brand identity. This should apply to everything—from the colors in the design of your website to the tone of voice you use in all of your content.
The most important thing is to be coherent. If your personality is creative and joyful, you shouldn’t change yourself just to get a certain client. This will send mixed messages to the public and you will seem less trustworthy.
3. The Design of Your Website
The way your website looks can make or break your business. If, for example, your page is hard to read, cluttered, or unorganized, people might feel like the way you work is the same. Additionally, your page is the main way you attract new customer’s attention—if they like what they see, they’ll stick around to find out more.
Another crucial thing for your website is mobile responsiveness. Most website browsing is done through smartphones or tablets. This means that your pages need to be on point for any screen size or resolution.
4. Business Listings
Business listings are the modern version of the Yellow Pages. These are basically indexes of companies, listed in alphabetical order, categorized by the type of industry. Being included in these can help you reach more people—and it also creates an additional link to your website.
But having these is not enough. You need to keep them updated with the latest information about your company. This could be your website, business hours, or means of contact.
5. Create Amazing Content
It’s no secret that having great content on your website is a good way of promoting your company. Just having descriptive text on your page is not enough most of the time. And it certainly doesn’t give you enough room to use enough keywords properly.
A good suggestion would be to start your own blog. You can use this opportunity to bring more value to people’s lives. You could write about ways in which customers can use the space you offer efficiently or other related subjects. The world is your oyster.
6. Email Marketing
This is still one of the most popular strategies in marketing—it doesn’t cost a penny. The only thing you need is, obviously, your client’s email addresses. To obtain them in the first place, all you have to do is make use of some calls-to-action to ask for their contact information.
You can send them newsletters regarding your services, prices, or even offer them discounts for being subscribed to you. The important thing here is to not use their information without their permission. Always ask if you can send them emails or offers before you do so.
7. Pay-Per-Click (PPC) Ads
Since you now know the most searched keywords related to your business, you can now use them for PPC ads. By doing this, you can attract traffic specifically from people that search these keywords.
PPC ads are great if you are on a budget—but still want to advertise. These work on a bidding system—meaning that you can choose how much money you want to spend on these ads.
To be efficient, you should know which social media networks are most used by your targeted people.
8. Social Media Marketing Campaigns
Everybody uses social media nowadays, and so should you. It’s a great medium for sharing relevant content to be seen by a lot of people.
You could use social media to share images of your services. Or you could post the articles on your blog as well, to make them available to more people. It can become a great way to connect with your public and get to know them better.
9. Track Your Progress
How would you know that your strategies are working if you don’t track your progress? Or if you try more than one strategy at a time, how do you know which ones are the most effective?
Whenever you try something new, it’s always a good idea to analyze the results. This way you can see if your efforts are paying off as expected. Or, if problems arise, you can make the appropriate changes.
10. Get in Touch with Your Customers
It’s always important to communicate with your customers. You can do this in numerous ways. Test your features with your customers—find out what they like or if they found the features easy to use. Or ask for feedback. Nobody is more suitable to give you feedback on your services than people that have actually tried them.
Another smart thing you can do is ask customers to leave you a review on your website. Not only will your clients feel like their opinion matters, but also future visitors will see if others were satisfied with what you have to offer.
Ready to Increase Your Reach?
When it comes to digital marketing campaigns, you have limitless options. Whether it’s social media campaigns, PPC ads, or email marketing, you can do a lot to make your business more popular, even if you are on a budget.
The important thing to remember is that no matter which option you choose, you should always track your progress. In doing so, you will know if you’ve taken the right steps or if you need to adapt on the go. Being flexible is crucial, especially since your actions are targeted at people with lots of choices.