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Are you "AT WAR" or in a "COLD WAR" in SELF-STORAGE?

Updated: Feb 13

By Drew Case

Storage Authority Franchise

There have been many concerns raised more recently about concerns of saturation in the self- storage marketplace. The economy has been a roller coaster and interest rates have held high for a while now. Some storage owners have responded by cutting their own profit margins by offering steep discounts, months free and other promotions that severely cut into the bottom line. Some are playing rate games with a "bait & switch" tactic. All of these hurt the self storage market in one way or another. This should be a time to pull out all your weapons on Sales & Marketing and "attack"!

The real questions is...."What are you doing to make your facility stand out above the rest?" An outstanding Sales & Markiting Plan is the answer. Fact is, the owners that are most concerned are the ones that cannot compete and don't really have a plan. Too often owners resort to a Management Company which further separates the owner from the facility and lowers rates immediately. The owner pays the management company and gets their check every month. Further down the road, the owner just doesn't understand why their bottom line is slowly eroding. I have witnessed management team failures various times at surrounding competitor facilities. Instead of further removing yourself as the owner from the facility, get involved and hire a great manager that has a real vested interest in succeeding. Find that right manager and you will come out on top. You should be checking in at least weekly to stay abreast of the situation and have a positive working relationship with your manager.

Let's face it, you are either "at war" or in a "cold war" with your competitor. If you are at war, then you pull out all your weapons and attack. Take out the competition with a solid marketing plan and have a great person with your best interests in mind and also the customer. Look within yourself and determine if you are providing outstanding service and your manager is well known in the community. On the other hand, If your manager is excellent at playing Sudoku, Solitaire or simply punching the clock in and out, then that is the first place to start. That manager is stuck in a trench and you are going nowhere.

If you are in a "cold war" with the competitors, then its a matter of outlasting the others until somebody starves to death. This basically means running the other facility out of money and they are forced to sell or go bankrupt. Instead, hire a great manager and have a daily, weekly, monthly, yearly and community the marketing plan to make your facility the GO-TO place. Have your manager report activity and financials at set intervals and get involved in your own success as an owner. Storage Authority Franchise promotes a manager driven Sales & Marketing Plan that promotes outstanding service to "Crush the Competition". Owners meet with their managers and have a plan in place to succeed. An extensive Sales & Marketing Plan is the #1 way to battle through tough times and excel at the best times. Be the BEST, not the lowest.

Storage Authority's guidance in self-storage development underscores the intricate balance between meeting storage demands and environmental sustainability. By aligning with Storage Authority's principles and leveraging our team's expertise, along with your engineer, architect, and general contractor we can navigate the complexities of impervious coverage with confidence, ensuring the creation of self-storage facilities that are both economically viable and environmentally responsible.

Storage Authority Franchising is all about owning your own local self-storage business, supported by professional systems and expertise. We like to say, "You're in business for yourself but not by yourself." If self-storage is on your mind, don't hesitate to reach out to Drew Case at Direct: 513-582-0125 or to learn more about the Storage Authority Franchise opportunity. Your self-storage journey awaits!

If you would like to learn more and start your journey to self-storage ownership click the link here:


Your success story begins with Storage Authority!


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