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I'm getting ready to open my self-storage facility. How important is signage?

By Ed Clement

Your signage can make or break your facility. It is your hello to the community, it's showing your customers you care, and they are in good hands and its first-class brand awareness to your future customers.

Signage is important throughout the site, for drive-by traffic, in the office, and on social media! It sounds easy but after you take a look at this partial list of signage you may have some work to do!

The four basic types of self-storage signage are:

Information signage,

Price signage,

Brand/location signage

Soft signage. Soft signage is not your typical signage but often is the most important.

Each one is critical and done right will add significantly to your profits. Think quality signage you would see in a restaurant or retail business.

The Storage Authority team is excited to guide you on your journey to becoming self-storage owners.

Let's build one for you or convert your existing facility to the Elite Storage Authority brand!

Is it time for you to learn more? I would be happy to have a 15-minute call and review the highlights of how Storage Authority can help make your self-storage goal a reality.

Ed 727-946-0745

Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking, and management consulting. He is available at or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity.


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