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I'm looking for a self-storage facility site. How important is the traffic count?

By Ed Clement Location, Location, Location. This is the single most crucial factor in the success of a self-storage business. Often half or more of your rentals will come from drive-by traffic. Out-of-the-way locations typically struggle to get customers compared to main street locations. The best properties are on a main road with an average daily traffic volume of at least 10,000 vehicles per day with a preferred average daily traffic volume of 20,000 vehicles per day or greater. These are often state roads. Of course, due consideration must be given to the surrounding population and how much of the potential renters should be proportioned to existing or other planned self-storage facilities nearby. Often, you can get roadway traffic counts from The Department of Transportation. Think retail. Would you put retail development on a back road or behind another development? No. And the same goes for new self-storage developments.

The Storage Authority team is excited to guide you on your journey to becoming self-storage owners. Let's build one for you!

Contact me today for additional information and see if self-storage is Your Vehicle to Wealth.

Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking, and management consulting. He is available at or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity.


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