By Drew Case
Storage Authority Franchise
"Location Basics" has changed from years ago when self storage was tucked in the back of an industrial parkway. Customers want to easily access their belongings in regular travel and for their stored items to be convenient. A number of factors combine to select the right location for self storage and how it operates.
Access is vital to the modern self storage. A maze to get to their belongings is discouraging, especially when there are other location to choose. Identifying the entrance, traffic congestion, or limited turning radius all are factors when considering access.
Visibility of the facility is your advertising. Display is half of selling, so make sure you have some frontage. Each time your potential customer sees the facility, they are reminded of it and are more likely to give you a call. Those subtle reminders make a difference when they decide they need a unit.
Traffic Count represents the number of cars passing by each day. This info can be easily obtained via your realtor or your local Department of Transportation. Your goal would be to capture more local traffic, rather than travelers through the area.
Amenities, not up to par, might cause a customer to choose your facility over another. This refers initially to curb appeal, which is the first thing a customer will notice. Barbed wire, trash blowing across the lot, landscaping well kept are all factors. Keep this organized and well kept.
The Market is determined by the demand from the local potential customers. This is typically a 3 mile radius. You could slightly extend the radius a mile or so in a rural area, but most stick to the 3 mile rule. You should desire and area of population growth, commercial growth, or a pre-existing demand unmet by the current providers. Imagine your facility as the latest and greatest leader in that market.
The Competition should be visited to determine the quality of locations in the area. This can greatly vary depending on the owners and how up-to-date the facilities are and how well kept. Your rates will partially be determined by the comps. Being the highest might be the best for what you will offer. Visit the comps and evaluate them on service, location and overall quality.
Selecting the right Manager is crucial to a self storage facility. This person will determine the level of service and standards of which the facility operates. There are owners that choose to operate without a manager, but nothing can replace and amazing person greeting customers and selling your facility features and amenities. A great manager will put you at the top of the list for the customer when they choose where to store.
As you can see, "Location Basics" are fundamental when putting together the big picture. Know the area, know the comps and hire a dynamic person to manage the facility. These basic tips are a great foundation to work from, so hit the road and drive the areas you believe are the hot markets. Happy hunting!
Storage Authority's guidance in self-storage development underscores the intricate balance between meeting storage demands and environmental sustainability. By aligning with Storage Authority's principles and leveraging our team's expertise, along with your engineer, architect, and general contractor we can navigate the complexities of impervious coverage with confidence, ensuring the creation of self-storage facilities that are both economically viable and environmentally responsible.
Storage Authority Franchising is all about owning your own local self-storage business, supported by professional systems and expertise. We like to say, "You're in business for yourself but not by yourself." If self-storage is on your mind, don't hesitate to reach out to Drew Case at Direct: 513-582-0125 or Drew@StorageAuthority.com to learn more about the Storage Authority Franchise opportunity. Your self-storage journey awaits!
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