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most people do not realize there is a self-storage franchise.

By Ed Clement

"Your Self Storage Planning - Site Selection - Design-Build" by Marc Goodin

Chapter 17

Warning: The following bonus chapters are about franchising and the Storage Authority® Franchise advantage. If you are confident franchising is not for you, no problem. I am sure you already got your money’s worth and there is no need to read the rest of the book.

I present these bonus chapters because I know there will be a few people who are close to deciding to get into the self-storage business but never will. After all, they do not have the time to start at square one and they want to reduce their risks. In addition, the idea of making more profits from a proven franchise platform makes sense.

I also provide these bonus chapters because most people do not realize there is a self-storage franchise. Self-storage franchising is a new idea whose time has come. Storage Authority® is the only self-storage franchise in the US. Approximately 80% of self-storage are owned by individuals and 20% by large companies, often publicly-traded REITs, like Cube Smart and Public Storage.

The Storage Authority® high-demand manager-driven operations, sales, and marketing systems, & platforms are revolutionizing the self-storage industry. We are now offering an extraordinary

opportunity of self-storage ownership in your neighborhood to qualified individuals.

Why Storage Authority®?

1. You can keep your job with our manager-driven system. (Or you and/or your spouse can quit your job when you’re ready.)

2. Better locations and faster start-up.

3. Profit from Storage Authority experience and networking with other franchisees.

4. Control your future and security with a proven system of success.

5. Save time and money with a tested business plan and systems.

6. Professional start-up training and ongoing programs.

7. Enjoy the many benefits like higher profits, avoiding costly mistakes, group marketing, better locations, group discounts, professional image from day one, brand recognition, internet platforms, etc. that most business owners cannot obtain on their own.

8. A rare opportunity to have BOTH self-storage experts and franchise experts working for you and your success! In business for yourself, but not by yourself.

9. We’ve done the research and provide you with a local and national website, with SEO, online rentals, and much more to make your job easier!

"Self-Storage" is a large and growing marketplace that has attracted major investments from Wall Street to private equity, yet independent operators still own the majority of locations nationally. Those operators and ones considering developing new facilities are becoming increasingly aware of the complexity of the market, with the dominance of big REITs entering their markets and capturing market share. This is the reason we developed Storage Authority®, the first and only self-storage franchise system in the nation. The company has developed a platform designed to enable the individual/ independent self-storage owner to leverage the influence, branding, purchasing power, and backing of a national corporation while still maintaining independence.

"Franchising means being in business for yourself but not by yourself."

The founders of Storage Authority® are experts in both the self-storage industry and corporate franchising and know firsthand the challenges that companies and individuals like you face every day in this evolving market. There is a gap that exists in the management and technology between the independent operators and the major public corporations REITs, which explains why the latter is gaining market share. Under the "Storage Authority" banner, the existing small operators and new investors will benefit from the brand's proprietary systems to provide the support and knowledge they are missing. This is an industry-first franchise system for self-storage owners that will provide state-of-the-art proprietary systems that will allow the independent operators not only to compete but also win, over their larger competitors, with High-Performance:

Sales and Marketing -Revenue Enhancement-Quality Assurance-Employee Training-Operational Support and Manuals-Local and National Branding-Development and Construction Assistance-Purchasing Power and more.

Scott House and Marc Goodin co-founded Storage Authority®. Mr. House is a recognized expert in hotel franchising and development, serving in an executive position with several nationally recognized brands. Mr. Goodin, a nationally recognized expert in self-storage, is a civil engineer by trade, self-storage developer, and consultant with more than 25 years of experience in the design, management, and ownership of self-storage facilities as well as a noted author of several books related to self-storage and contributing writer for the industry's largest self-storage magazines and websites.

Together we will revolutionize the self-storage industry with the extraordinary power of franchising. In the United States alone, 41 cents of every retail dollar are spent at a franchise operation. This is quite astounding when you consider that fewer than five percent of small businesses are franchised! Studies claim that franchised businesses enjoy a success rate up to three times greater than that of independent businesses.

Why not be a part of the American Dream and be a part of history in the making?!

There is no need to reinvent the wheel. Storage Authority® will provide the system support, so you will be free to build your business faster. Typical franchise benefits Storage Authority® is passionate about:

Best of both worlds - on your own, but not alone.

Easier entry into the business.

Easier to acquire financing.

Better site locations.

Immediate professional image.

Learn the business faster and more effectively.

Start with a proven business plan.

Save time and money by avoiding costly mistakes.

Save money through group purchasing power.

Profit from experience and knowledge of the franchise network.

Build more customers through brand awareness.

Build more customers through group advertising.

New business opportunities through ongoing research and development.

Increase equity and resale value.

Higher success rate than independent businesses.

For a free copy of Marc's book, "Your Self Storage Planning - Site Selection - Design-Build"

Ed Clement is a franchise director at Storage Authority. One of his passions and responsibilities is helping franchisees find land by sharing how to find land both online and offline. Ed has a strong background in real estate, investment banking, and management consulting. He is available at or 727 946 0745 to answer your questions and share the Storage Authority Franchise opportunity.


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