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The 'Million Dollar' Self-Storage Desk

Updated: Dec 10, 2022

By Garrett Byrd

The most valuable piece of real estate at your self-storage facility is the three square feet of office counter space where you deal with potential renters. It's worth a million dollars, even $2 million for a highly motivated go-getters!

At Storage Authority we are the premier facility in our communities and our high-touch & high-tech philosophy is the gold standard that sets us apart light-years from our competition.

We are not in the self-storage business, we are the high-end sales and marketing business. Self Storage may be our vehicle but our core value is treating every customer like a million dollars that walk through our doors while being heavily integrated into our communities.

By following our systems and platforms you can turn your self-storage desk into a million-dollar-plus profit center.

All Storage Authority staff are required to know and properly implement the 14 Storage Authority

Profit Centers and their scripts.

4 -Rent Profit Centers

1 Renting a unit.

2 Renting a unit by overcoming the prospect's objection & asking again.

3. Take a reservation & converting it to a rental

4 Renting to a client who did not initially rent by calling them back in 1 or 2 days.

6- Add on Profit Centers

5 Upgrading a renter to Temperature Control

6 Administration fee

7 Insurance or protection plan

8 Locks

9 Boxes

10 Moving Supplies

4- Soft Profit Centers

11 Autopay

12 5 Star review

13 Referrals – hand out Referral cards/emails/cold calls/visit businesses/community


14 Storage Authority Guarantee

Storage Authority New Generation Service:

• Our motto: shake hands or stand up with a friendly wave, call them by name 3 times and ask for the rental 3 times.

• Great customer service replaced with remarkable over-the-top service.

• The best guarantee in the business.

• Clean, replaced with spotless and beautiful

• Staff empowered with solutions to solve problems immediately

• Staff provided the resources, so they can do a better job and get more done in a day.

• Staff regularly secrete shopped to confirm Storage Authority Standards are met.

• The Staff has uniforms and dress codes for a professional appearance daily.

• The Site is walked two times a day to keep spotless and lock checks. (renters often lock the unit open)

• Every customer is treated like a Million dollars on every touch.

• Bringing the Ritz Carlton experience to the self-storage industry.

• We understand customers are looking to rent and make it easy for them to do so on the first visit or phone call. And if they do not we will call them back in 1-3 days.

Storage Authority provides:

• Geocentric market

• 24/7 Marketing & Sales hotline to assist franchisees.

• Systems and platforms to be professional starting day one.

• Marketing materials and sample marketing letters for different groups.

• Marketing & Sales start-up training and ongoing training.

• State-of-the-art website and SEO

• Operations & marketing manuals.

• Storage Authority has multiple vendors on board to provide the best customer service including movers, valet service, tenant insurance providers, merchant providers, and more.

• Storage Authority is constantly reviewing options from the self-storage industry, other industries, and our franchisees to provide more options and systems to gain additional renters at premium pricing and to better serve our customers.

• National brand marketing.

If you would like to learn more and start your journey to self-storage ownership click the link here:

Storage Authority Franchising is about owning your own hometown self-storage business and having the professional systems and knowledge to assist and guide you. We like to say You are in business for yourself but not by yourself. If you are thinking about self-storage you owe it to yourself to contact Garrett Byrd at Direct: 941-928-1354 or

to learn more about the Storage Authority Franchise opportunity


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